Sales Manager

Steve Livingstone

*** ******** *** ( JACKSONVILLE, FLORIDA 32259

Home: 904-***-**** ( Cell: 904-***-**** ( Office: (904) 633-

6326

abka4l@r.postjobfree.com; abka4l@r.postjobfree.com

SUMMARY

A seasoned sports management professional with over 18 years experience in

professional sports in both the United States and Europe. Experienced in

all aspects of team management including: sales and marketing, business

development, maximizing revenue generation, strategic planning and

analysis, team building and leading, budget management, internal and

external communications. A results driven executive with a track record of

excellence and success.

PROFESSIONAL EXPERIENCE

NFL, JACKSONVILLE JAGUARS, Jacksonville, Florida

2005-present

Director, Sales & Marketing

. Report to SVP Business Development and team ownership. Lead a staff of

30 in sales and marketing department overseeing all sales and marketing

strategy and execution.

. Directed team that set NFL team record in new season ticket sales with

over 16,000 new season ticket sales in 2010 and a 90% season ticket

renewal rate for a franchise record of over $52MM in ticket sales

revenue. Implemented innovative community-based ticket sales programs

called "Team Teal" and "Jaguars Champions" that supported substantial

ticket sales regeneration in the Jacksonville community following

recession.

. Introduced a departmental sales strategy that established season, group

and premium sales teams. Hired and developed sales talent and supported

sales managers in producing effective sales performance. Increased group

sales from 15,000 to 80,000 seats per season in four years. Direct staff

training and development.

. Developed and implemented new strategies, including personalized renewal

messaging and specific e-messaging, to reduce "churn" and increase

season ticket renewals resulting in 90% renewal rate in 2010.

. Direct a $2MM sales and marketing budget targeted at producing over

$50MM in ticket sales revenue.

. Develop and implement ticket sales planning and forecasts and monitor

progress/identify opportunities through production of ticket sales

analysis and reports. Direct sales managers, drive season, group and

premium ticket sales efforts.

. Develop and implement marketing, advertising and promotional strategy,

directing marketing communications to our ticket owners including sales

messaging and information on jaguars.com, direct marketing,

telemarketing, social media marketing and traditional advertising

campaigns. Protect and develop Jaguars brand.

. Oversee customer database and work to maximize sales opportunities

through database marketing campaigns.

. Develop specific ticket products in response to current market

conditions, establishing new ways to sell including: implementation of

variable ticket pricing, specific game day and premium game pricing,

introduction of extended payment plans, half-season tickets, partial

ticket plans, suite share plans and added-value incentives for season

ticket purchase including "Teal Deals" offering $2,500 of savings for

season ticket owners.

. Recognized by NFL for developing a number of "best practice" models in

sales and marketing.

. Recruited to Jaguars from NFL Europe on O1A "extraordinary ability" visa

to introduce, develop and manage the Jaguars Champions, a grassroots

program which empowered 200 Jaguars season ticket holders to assist the

organization in season ticket sales and renewals within the Jacksonville

community. The program has been responsible for selling over 6,000 new

season tickets in five years and renewing over 20,000. A development of

the program, Team Teal, assisted the Jaguars in selling over 16,000 new

season tickets for the 2010 season.

NFL EUROPE, SCOTTISH CLAYMORES, Glasgow, Scotland

1997 - 2005

General Manager/Commercial Director (2001 - 2005)

. Led a Glasgow-based staff in developing the Claymores into a national

brand and third-best supported sports team in Scotland behind Celtic and

Rangers FC with a fully integrated approach to sales, marketing, PR,

sponsor and partner development. Managed up to 200 staff, directly

overseeing all aspects of the business.

. Directed business growth and development, leading the company to 92%

growth in ticket sales in first year with sustained increases in ticket

sales, sponsorship, corporate sales, media coverage and marketing

exposure over four seasons. Instrumental in increasing fan attendance

from 8,000 to 17,000 while extending fan base to over 40,000 in tough

soccer-driven market. Increased season ticket holders by 200% and

secured $6MM in sponsorship revenue over four seasons.

. Led successful bid process to secure World Bowl XI for Glasgow, Scotland

before going on to direct the NFLEL Championship game which attracted

over 30,000 fans and produced $10MM in partner and sponsorship support.

Steve Livingstone Page 2

. DEVELOPED KEY RELATIONSHIPS WITH CITY AND NATIONAL GOVERNMENT IN

INTRODUCING NFL IN SCOTLAND, ENSURING $3MM WORTH OF SUPPORT FOR GROWTH

OF SPORT AND TEAM. SECURED OVER $4MM OF ADVANCE SUPPORT FROM THE CITY OF

GLASGOW FOR LAST TWO SEASONS INCLUDING USE OF HAMPDEN PARK IN GLASGOW.

HOSTED CITY OFFICIALS AND VIPS AT THREE SUPER BOWLS.

. Assisted sponsorship department in attracting and retaining a number of

blue chip partners to sponsorships with the Claymores including Coors,

Lufthansa, ScotRail, HMV, Continental Airlines, Southern Comfort, Red

Wing Shoes, Wilson, VisitScotland, Glasgow Tourist Board and Glasgow

City Council, developing multi-year partnerships.

. Controlled annual $2MM expenditure and produced annual revenue in excess

of $4MM.

. Initiated and directed groundbreaking community and school grassroots

programs resulting in over 30,000 pupils attending Claymores games each

season and over 400,000 pupils having contact with the Claymores.

. Successfully negotiated external relations and multi-million pound

contracts with City of Glasgow, the National Stadiums in Scotland

(Hampden Park and Murrayfield Stadium), national sports governing bodies

(Scottish Football Association, Scottish Rugby Union, SportScotland),

television companies (BBC, Scottish TV, FOX, Sky Sports), practice

facilities, vehicle suppliers, hotels and other service providers

. Liaised with NFL Europe headquarters in London and Frankfurt, NFL

International in New York and NFL teams through the league as one of the

main contacts for NFL development in the U.K. Experienced in working in

matrix management structure.

Scottish Claymores, Assistant General Manager/Director of Communications

(2000 - 2001)

. Assisted in directing team to World Bowl VIII in 2000. Directed team

administration and operations working closely with head coach, staff and

players. Directed public relations and marketing strategies and

implementation.

Scottish Claymores, Director of Public/Media Relations and Sports

Information (1997- 2000)

. Planned and directed all public relations, sports information

management, statistics and communications overseeing staff of six full-

time, 20 seasonal.

. Increased print media coverage equivalent from $2MM to $6MM over four

seasons ($17MM total) and tripled electronic print media coverage

breaking Claymores and NFL into mainstream sports coverage in Scottish

and UK media.

. Developed and expanded club Internet website from 15 to over 1,000 pages

and increased hits per month to over 1.5 million.

. Worked closely with broadcast partners FOX Sports, Sky Sports (UK) and

Scottish Television in providing media service and liaison. Introduced

and directed NFL-style game day media center, television and press box

facilities for over 200 media. Directed statistic crew and managed pre

and post-game media conferences.

. Wrote, designed, edited and produced all printed publications and

materials from marketing brochures to media guide and monthly fan

newsletter. Provided daily press releases and information to Scottish,

UK, European and US media.

. Coordinated all media promotions, media events, press conferences, photo

shoots and special events.

. Directed contracted employees including website designer, photography

agency, media agencies, freelance writers, cheerleaders, game day

support staff.

. Established successful media training program for players and coaching

staff.

SCOTTISH DAILY MAIL/GLASGOW HERALD, Glasgow, Scotland 1994 - 1997

Sports Reporter/Senior Sub Editor

. Sports reporter and sub editor on national newspaper covering SPL, EPL,

European and World soccer.

. Co-authored book "How 'Bout them Claymores" chronicling World Bowl

success of Claymores in 1996.

SCOTTISH TELEVISION, Glasgow, Scotland 1994 - 1997

Sports Producer/Sports News Production Assistant

. Produced NFL highlights show. Assistant producer on Scotsport, premier

soccer show covering SPL, EPL, Champions League and FIFA soccer. Sports

researcher on "Scotland Today", flagship evening news show.

SCOTTISH DAILY RECORD, Glasgow, Scotland 1994 - 1995

Largest daily newspaper in Scotland with, at that time, circulation of over

1 million

Sports and News Sub Editor: Sub-edited daily on national sports desk

covering SPL, EPL, Champions League and World soccer.

THE GLASWEGIAN, Glasgow, Scotland 1992 - 1994

Sports Editor, Sports Reporter and News/City Council Reporter:

Largest weekly newspaper in Glasgow, Scotland . Football beat reporter

covering Glasgow Celtic FC and Glasgow Rangers FC.

EDUCATION

Master of Arts in Journalism Studies (1991-1992), University of Strathclyde

with one-semester attended at Louisiana State University Manship School of

Journalism, Baton Rouge, LA. Recipient of Bellahouston Scholarship and LSU

Manship School of Journalism Graduate Assistantship.

BA Joint Honors Degree (1986-1990), English and Geography, University of

Strathclyde, Glasgow. Graduated with Upper Second Class Honors.

AWARDS/ACHIEVEMENTS/OTHER INFORMATION

Youngest General Manager in NFL Europe League history; First Scot to manage

an NFLEL team and to work in a senior managerial position on a NFL team.

U.S. permanent resident (green card) holder. Proficient in Microsoft

Office, Macintosh, Excel, TM Archtics. Avid sports fan with particular

passion for soccer, golf, NFL and home town 'soccer' team Celtic and

Scotland National football and rugby teams. Active in golf and soccer.

Contact this candidate