LISA NEWKIRK

Moving address: **** Paul Road abka3k@r.postjobfree.com

Woodbury, MN 55125 www.linkedin.com/in/LisaNewkirk

813-***-**** www.twitter.com/LisaNewkirk

CORPORATE AND MARKETING communications

Highly effective communications professional with expertise in corporate

and marketing communications. Employers include Fortune 250 energy firm,

health care and interactive marketing companies, professional associations,

national consultants, and the media. Strengths are crafting persuasive

messages that use clear language and speak to the target audience, quick

turnaround of clean and accurate copy, brand development/management,

counseling management on emerging issues and effective tactics, strategic

planning, and leveraging multimedia. Master's degree in business management

with a specialty in management information systems complements my

experience.

PROFESSIONAL EXPERIENCE

LN COMMUNICATIONS GROUP Land O' Lakes, Fla.

Since 2010

Independent Contractor

Providing full-time (on-site) and project-based marketing communications/PR

services for several companies, including in health care, interactive

marketing, and media.

PROGRESS ENERGY St. Petersburg, Fla.

2006-2009

U.S. utility company with $10 billion in annual revenues, 9,000 employees,

and 3.1 million customers

Senior Communications Specialist 2007-2009

Communications Specialist 2006-2007

Managed internal communications in Florida, reaching 4,000 employees in

four business units. Served as account executive for several programs and

special initiatives that targeted internal and external stakeholders at all

levels.

. Primary HR communications liaison for company restructuring and workforce

reduction of hundreds of positions in Florida since economic downturn.

Played key role in communications planning. Developed messages and

collateral for manager and employee communications. Established channels

to rapidly quell rumors. Wrote executive addresses, prepared press

statements, and managed rollout.

. Changed perceptions of the company's environmental practices with

campaign that gave away 20,000 power line-friendly, native trees in

Florida. Developed communications plan, messages, branding, and

traditional and online collateral; managed rollout. Campaign covered by

traditional and social media and honored by the Arbor Day Foundation.

Improved relations with customers and key leaders.

. Led communications for move to new headquarters involving hundreds of

employees and contractors from multiple offices. Developed communications

plan, messages, and video. Built Microsoft Office SharePoint site on

intranet as a home for information and continual updates about the move.

. Early adopter of social media. Drove company to explore ways to leverage

new tools. Extensively used video for employee communications. Led a team

to develop the first social media tools for internal communications,

including wiki, blogs, SharePoint sites, online video server, and

widgets.

. Set editorial direction for internal communications in Florida. Published

timely and relevant news for diverse audiences via traditional and online

channels. Expert in online content management system.

. Enforced corporate branding and style standards. Revised the company

stylebook.

ST. PETERSBURG TIMES St. Petersburg, Fla.

2003-2006

One of the nation's Top 25 newspapers, winner of eight Pulitzer Prizes

Copy Editor and Designer

Managed multiple daily deadlines for world, national, business, and local

news sections.

. Quickly and accurately edited up to 25 stories each evening, wrote clever

headlines.

. Designed local news pages, used news judgment to place stories.

Responsible for accuracy of final pages and meeting printer's deadline.

. Handled changing priorities in a demanding environment with organization,

flexible attitude, teamwork.

TALLAHASSEE DEMOCRAT Tallahassee, Fla. 1997-

2003

Florida's capital city newspaper

Copy and Wire Editor 2000-2003

. Wrote award-winning headlines, used news judgment to choose stories for

publication, edited stories quickly and accurately, and designed pages.

. Worked full-time while attending graduate business school.

Business and Health Reporter 1997-2000

. Reported on breaking news and trends, wrote profiles of news makers, and

produced investigations.

. Wrote a weekly consumer column, appearing on a television morning news

program to market it.

. Led team in a yearlong project to document Tallahassee's 20th century

history, which was reprinted and marketed for the Newspaper in Education

program.

MGT OF AMERICA, INC. Tallahassee, Fla.

1999-2001

National management consultant

Writer and Editor, project-based

OTHER RELEVANT EXPERIENCE

Crime/Courts Reporter THE GREENVILLE NEWS Greenville, S.C.

Government Reporter ANDERSON INDEPENDENT-MAIL Anderson, S.C.

General Assignment Reporter PRESS REPUBLICAN NEWSPAPERS Saint Charles, Ill.

Correspondent CHICAGO TRIBUNE South Chicago suburbs

Customer Communications Assistant MCDONALD'S CORP. Oak Brook, Ill.

EDUCATION

FLORIDA STATE UNIVERSITY UNIVERSITY OF ILLINOIS at

Urbana-Champaign

M.S., management (MIS specialty) Double degrees: B.A., history, B.S.,

journalism

TECHNOLOGY/SKILLS

- Adobe Photoshop

- Adobe Acrobat Pro

- Microsoft Office Word

- Microsoft Office Excel

- Windows Movie Maker

- Microsoft Office Outlook

- Microsoft Office SharePoint

- Microsoft Office PowerPoint

- QuarkXPress/Adobe PageMaker

- Microsoft Office Picture Manager

- Digital photography and videography

- HTML

- Twitter

- LinkedIn

- Wikipedia

- Facebook

- YouTube/Vimeo

- SEO and keywords

- Associated Press (AP) style

- Computer-assisted research

(database and Internet)

- Content management systems (CMS)

ASSOCIATIONS/HONORS

American Marketing Association Since

2008

Managing strategies and tactics of e-mail marketing communications for a

professional association chapter's membership with an audience of 4,000.

International Association of Business Communicators

Since 2006

Served as chapter board member; also vice president of finance for IABC's

Southern Region Conference.

Beta Gamma Sigma

Earned membership with business school honor society upon graduation from

master's program.

Contact this candidate