Manager Marketing

SALLY THOMPSON DURKAN

*** ********* ******, *** *******, CA, 94960

Phone: 415-***-**** • Cell: 415-***-**** • Email: abk904@r.postjobfree.com

MANAGER and SUPERVISOR

MARKETING PROGRAMS and INTEGRATED ADVERTISING CAMPAIGNS

QUALIFICATIONS

• Experience in strategic marketing and advertising

campaigns, brand management, program and project

management. Development and implementation of

successful marketing communications programs including

marketing outreach and advertising campaigns for traditional

and non-traditional media: TV, Radio, online marketing,

social, web 2.0, email, print production for collateral, direct

mail, lead generation, and customer segmentation.

• Expert in client and account management.

• Expert in creating and developing integrated and strategic

marketing plans and campaigns

• Expert in team building and mentoring, training and

managing team members and internal/external clients

PROFESSIONAL EXPERIENCE

Pacific Gas & Electric Company (PG&E), San Francisco, CA Present

PROGRAM MARKETING MANAGER

• Successfully launched new marketing campaign for the Business and Consumer Electronics

program for residential and business customers.

• Successfully developed Agency RFP’s for Agency of Record and Media review and

contracts.

• Led the development and implementation of integrated marketing and communications plans

• Responsible for the development and production of sales and marketing materials

for online banner campaigns, in-store signage, PR Events, media buys, customer support

and educational materials, advertising, and website.

• Managed integrated outreach with cross functional teams including program development,

customer research and insight, operations, legal, finance, sales & service, media, corporate,

brand and government communications.

IPG: NAS-HRCCP 2006-2007

DIRECTOR of MARKETING and ADVERTISING

• Responsible for all Advertising, Marketing, and Financial revenue for the San Francisco

office.

• Worked with clients to develop effective integrated marketing strategies and campaigns to

create awareness for companies work environment.

• Developed marketing plans/recommendations for online/offline, internal and external

advertising and outreach campaigns across all viable mediums: Print/Publications, Online,

SEM, SEO, Broadcast: TV, Radio, Cable, Outdoor, Events, On-Site, Mobile, Virtual,

Develop New Client Business.

• Re-established the client base and P&L of the San Francisco office, as the turn-over of

management had taken its toll over the course of two years.

• Director of Business Development: doubled the growth of current client business.

WPP- Mediaedge 2000-2006

PARTNER and MARKETING MANAGER: San Francisco/Pacific Northwest/Rocky

Mountain Region.

• Developed and implemented Branding and Promotional Campaigns for integrated-cross

clients/multi-media campaigns, targeted to build Brand awareness at a local-regional-

national level.

• Created entire launch of new franchise business for Chevron ExtraMile in Pacific

Northwest Territory as a test market to determine measurement of success. Responsible

for the creative marketing development, execution and implementation, and stewardship

of 45 Grand Opening Events on-site at franchise locations.

• Coordinated all efforts directly with client to vendors, and team members.

• Daily role: Marketing and Advertising Manager. Team Leader, managing MARCOM

buyers within Department.

• Brand Manager for AOR clients-broadcast specific across the US: Chevron, ExtraMile,

AT&T, Cingular, LMDA, Gallo. Responsible for managing MARCOM team through

negotiation/implementation of broadcast buys.

WPP-Young & Rubicam 1991-2000

PARTNER and MARKETING MANAGER: San Francisco/Pacific Northwest/Rocky

Mountain Region.

• Developed and implemented Branding and Promotional Campaigns/Events for clients to

build brand awareness and grow market share of voice.

• Created marketing and advertising branding and sales campaigns for automotive clients,

as integrated-cross-client, multi-media, online-offline campaigns with promotional

sweepstakes. 3 year campaign established to grow market share and dominance is US

auto category.

• Worked with clients on integrated cross-client partnerships and sponsorships.

• Created and managed client events and opportunities: Perrier at the Faberge Exhibit-

DeYoung Museum, along with Jaguar for vehicle display.

• Broadcast Manager of West Coast/Rocky Mountain territories for all media clients:

Chevron, AT&T, Ford Premiere Auto Group.

• Team Leader, managing Media buyers across regional offices

• Brand Manager for all AOR clients-broadcast specific across US: Chevron, AT&T,

LMDA, Gallo, Paramount Pictures. Responsible for managing MARCOM team through

negotiations/implementation of Broadcast buys and promotions.

WPP- J. Walter Thompson 1983-1991

SUPERVISOR and MANAGER: Marketing and Advertising Manager Broadcast

Responsible for MARCOM broadcast buys for West Coast: SF and PNW Territories.

• Broadcast Account Manager and Team Leader to Broadcast Buyers.

• Negotiated all Broadcast Media for local, regional and national client accounts

• Created integrated marketing and advertising campaigns

• Created events and sponsorships for clients: onsite and in-store

• Created and managed Assistant Buyer Training program

EDUCATION BA- School of Communications from California State University-Chico:

Advertising and Marketing.

Minor-Art History and Graphic Design

AFFILIATIONS Bay Area STAR-25 years, Women in Advertising, SHRM, NCHRA

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