Manager Marketing

JEFFREY S. JOHNSON

**** ****** *** **. *****: 248-***-****

Waterford, Michigan 48328 Email: **********@***.***

CAREER SUMMARY

A Product Marketing Manager with 19 years of successful experience in

product planning, marketing strategy, and product launch. Strong track

record leading cross-functional teams to understand consumer needs and

develop product strategies. Recognized as customer focused with strong

analytical skills utilized in driving corporate strategy and business

development.

AREAS OF EXPERTISE

Consumer Mindset Global Perspective Market Trends

Competitive Analysis Process Improvement Brand Positioning

NOTABLE CONTRIBUTIONS

. Provided the 'voice of the customer' to the product development team

ensuring all program decisions were made with an understanding of the

impact to the consumer.

. Played a key role in developing the brand positioning by providing

product and target customer knowledge.

. Contributed to the development of launch messages and was a key

participant interfacing with the media via events, product reveals and

interviews.

PROFESSIONAL EXPERIENCE

Ford Motor Company, Dearborn, MI

Corporate Development Strategy Manager 2007-2009

Responsible for developing recommendations for Senior Management on key

product and strategy decisions.

. Led a cross-functional team that delivered a due diligence evaluation

of a potential equity investment of $30M in an alternative fuel start-

up company.

o Findings determined the investment was not prudent and Ford has

developed alternative plans.

. Provided financial and strategic analysis that determined whether Ford

should pursue a full equity position in the Joint Light Tactical

Vehicle project, a $20M decision.

o Decision was made to participate with Textron and Boeing as a

sub-contractor.

. Led a review of Ford's global commercial truck business, which

provides over $200M of annual profit, and gained corporate approval on

a strategy to invest $50M per year in the medium and heavy truck

segments.

Cross Consumer Business Group Marketing Strategy Manager 2006-2007

Managed a team of four, responsible for delivering strategic marketing

recommendations for all brands, globally. Capitalized on understanding of

consumer purchase behavior, values and attitudes to combat competitor

strategies.

. Developed analysis of the Global Small SUV market, identifying key

customer, competitive and environmental trends and resulting

implications to guide multi-million dollar platform decisions for the

next generation of small SUVs for North America, Europe and Asia

Pacific including Land Rover and Volvo.

. Provided a study of global trends for RWD products, customer

preferences for RWD vs. FWD, competitive plans for future RWD products

and implications to FMC relative to current cycle plan actions.

. Developed template and process that analyzed consumer purchase trends

for multiple segments and provided insight into buying trends and

outlined risks and opportunities for future products.

Americas Portfolio Analysis Manager 2004-2005

Led marketing strategy analysis to deliver consumer insights for North

and South America portfolio recommendations.

. Identified and quantified a product whitespace opportunity, which

resulted in adding a $500M program to the product cycle plan, as part

of a cross-functional team assessment of forward model product

strategy.

Ford Motor Company ( continued )

Americas Portfolio Analysis Manager

. Led a global cross-functional team and delivered a complete overview

of the Medium / Heavy Truck business including strengths and

weaknesses, cross-regional product sharing opportunities, and global

organizational alternatives to improve results.

. Leveraged agency resources and led development of a comprehensive

overview of competitor's progress to operate more globally with

respect to platform development to provide insights to Ford's

commonality plans.

Product Development / Marketing Process Manager 2002-2004

Led the global integration of Marketing Deliverables to support the Ford

Product Development System

( FPDS / GPDS ).

. Managed a cross functional, cross regional implementation team that

facilitated global review, revision and approval of marketing

deliverable changes.

o Changes included revisions to the timing and content of theme

research to align with product development process changes and

implementation of a new program metric ( M-Scale ).

o Scale was used to quantify the marketing complexity of a new

program and drives the appropriate level of marketing workload.

. Represented Marketing on several enterprise-level process initiatives

( Global Product Definition, Advanced Vehicle Bill of Material )

ensuring alignment with marketing deliverables and support of

Marketing Senior Management.

Marketing Product Definition Manager 2000-2001

Led process improvements that improved external understanding of the

product offering and internal work streams that developed the product

definition.

. Led the implementation of a new product offering methodology across

all Ford / Lincoln / Mercury products within Product Marketing that

reduced ordering complexity, from 100,000+ to 100's of combinations

that better matched dealer stock with customer wants.

. Managed a Six Sigma Black Belt and championed a project that improved

the process for making Order Guide changes by increasing

communication, minimizing errors and reducing rework.

Excursion Product Marketing Manager 1997-2000

Provided the 'voice of the customer' to the product development team

ensuring all program decisions were made with an understanding of the

impact to the consumer.

. Developed a content improvement plan that resolved competitive and

showroom line-up feature deficiencies, based on consumer research,

resulting in approval of an additional $68M of product actions over

the next two model years.

. Led development of a revised series and option strategy that

significantly reduced plant and ordering complexity, while adding $5M

annual profit and $275 net revenue per unit.

Volume Analyst 1995-1997

Business Planning Analyst 1995

Program Planning Analyst 1993-1994

Advanced Powertrain Planning Analyst 1991-1993

Ford College Graduate Program 1989-1991

EDUCATION

MBA, Finance, Michigan State University, E. Lansing, MI 1989

BS, Mechanical Engineering, Michigan State University, E. Lansing, MI

1987

Company Sponsored Training:

Duke University Fuqua School of Business Executive Education - Ford

Strategic Marketing Program

Six Sigma Green Belt, Nameplate Brand Positioning

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