MICHELE CONAWAY
**** ****** **** * Baltimore, MD 21216 * 443-***-****
abk81u@r.postjobfree.com
Qualifications Summary
Results-driven, client services professional, with a proven record of accomplishment in
planning and implementing strategies in support of business goals and objectives. Solid
leadership skills, with the ability to build, cultivate and maintain client relationships. Poised
and confident in a fast paced, high-pressure environment.
Critical Thinking and Data Analysis Proofreading and Editing
Sound Marketing and Sales Experience 10 years Customer Service Excellence
Education
Bachelor of Science Degree, May 2006, University of Maryland University College
Social Science
Professional Experience
Director of Marketing/Photographer, Soulstice City Photography
Baltimore, Maryland
2009 – Present
• Devise effective strategy and marketing plans designed to penetrate and grow target markets.
• Liaise with executive management to develop and execute strategic plans for marketing efforts in accordance with
company goals.
• Utilize PowerPoint and Excel Microsoft applications to track goals.
• Conduct and analyze regional market surveys.
• Cultivate and maintain lucrative partnerships with area event planners and businesses to increase overall sales.
Marketing Manager, American Limousines
Baltimore, Maryland
August 2009 – October 2009
• Cultivate and maintain lucrative partnerships with area businesses to increase overall sales for services offered.
• Increase brand awareness through networking events and direct marketing to prospective industry appropriate
businesses.
Conaway, Michele
Account Executive, Morris Visitor Publications/ Where Magazine/Guestbook
Baltimore, Maryland
April 2008 – November 2008
• Develop and manage a wide range of marketing tools, including promotional materials, direct-mail, and web site
content.
• Define and evaluate product marketing collateral, programs, and analyses.
• Project, track, and report advertising and circulation-based marketing programs.
• Maintain effective communication with management to ensure marketing activities are aligned and in accordance
with business goals.
• Provide leadership and guidance to marketing associates to guide the creation of marketing materials, and ensure
congruence with outlined project goals and objectives.
• Assist clients in the creation of print and online marketing materials.
Significant Contribution Highlights:
• Successfully maintain and increase client base by designing and implementing strategic customer-retention
projects.
• Plan and direct the successful execution of online advertising campaigns through the use of social networks.
Account Executive, Urbanite Magazine, LLC
Baltimore, Maryland
April 2006 – November 2008
• Collaborate with a team of account executives to execute a full range of marketing functions.
• Establish product selection, pricing, and programs.
• Develop creative print and online marketing advertisements.
• Spearhead planning of monthly marketing events for current and prospective clients.
• Assist clients in creation of print and online marketing materials.
Significant Contribution Highlights
• Assist in the creation of the company’s current mission statement.
Computer/Other training
Microsoft Office Suite (Word, Excel, PowerPoint,) Adobe Lightroom, Word Press, Magazine Manager,
Internet
Relevant Websites
MICHELE CONAWAY
2715 Talbot Road * Baltimore, MD 21216 * 443-***-****
abk81u@r.postjobfree.com
www.soulsticecity.com
http://michele.holcombe.photoreflect.com