Manager Sales

** **** ***** **, ********* South, VIC, ****

M. +61 (0-450-***-***

E: ***@**********.***

LinkedIn profile: http://tinyurl.com/y4cuqyl

Max Everingham

Professional summary

- Strategic and creative marketing & brand executive, producing

demonstrable world-class results

- Global marketing lead on AAA product. Strong focus on online:

website, social media, community

- Senior management & direction of finance, HR, sales and marketing

functions

- Experienced in team management, internal & external stakeholder

collaboration

Recent games worked on:

Game Release MC

Consultant Mass Effect 2 Jan-10 96

Dragon Age: Origins Nov-09 86-91

GRID Jun-08 87

DiRT: Colin McRae Off-Road Jun-07 83

Shipped: EA/ The Lord of the Rings: Jan-09 56

Pandemic Conquest

Shipped: TOCA Race Driver 3 Feb-06 84

Codemasters

TRD2: The Ultimate Racing Sep-05 84

Simulator (PSP)

Heroes of the Pacific Sep-05 76

LMA Manager 2006 Nov-05 78

Colin McRae Rally 2005 Sep-04 83

TRD2: The Ultimate Racing Apr-04 82

Simulator

Colin McRae Rally 04 Mar-04 84

Work Experience

GAME STATE Mar 2009 to present (ongoing)

Melbourne

Game State is a videogame marketing consultancy focussing on marketing

communications and software evaluation.

CEO & Owner

Owner and senior consultant, offering guidance on maximising the critical

and commercial impact of videogame products, as well as marketing

communications guidance. Game State works with major games publishers &

developers, including BioWare, EA, Codemasters, Riot Games and Sega Europe.

www.gamestate.com.au

SILVERSTONE EVENTS

Adelaide

Dec 2009 - April 2010 (contract, under Game State)

Silverstone Events runs international motorsports events, including the

world-class Classic Adelaide Tarmac Rally.

Chief Executive Officer

Overall responsibility for the vision, leadership, organisation and day-to-

day running of the company with full P&L accountability. Direct management

of all Silverstone Events staff across HR, Finance, Sales and Marketing

disciplines, plus 1,000 volunteers around the event. Experience in the

development of partnerships with major corporations, and government bodies

(State and Federal) and negotiation at CEO-level.

Company was in severe financial hardship when I was appointed and was

liquidated in April 2010. I subsequently negotiated a sale of the company

IP to South Australian government agencies.

PANDEMIC STUDIOS Mar 2008 to Mar 2009

Brisbane

Pandemic Studios is a world-class videogame developer, with studios in Los

Angeles and Brisbane, Australia.

EA closed down both Pandemic Studios locations, rendering all employees

redundant in 2009.

Senior Global Product Manager

Global marketing lead for all games developed out of our Australian studio.

Also have responsibility for specific titles developed in the US studio.

Primary responsibility to devise and implement a global marketing plan for

each title, with specific executional responsibility for NA region, and co-

ordination of worldwide execution across all other territories. Strong

emphasis on driving consumers to website and other online media.

. Development of the worldwide marketing communications strategy for

each title

. Management and execution of global product marketing plan including

significant online components

. Supervision and management of marketing staff to achieve unit sales

forecasts

Achievements

. Online-focussed global marketing plan that I devised resulted in buzz

metrics listing higher than EA titles with much higher M&A budgets,

including Godfather 2 and Skate 2, plus LOTRC reaching No. 1 most

popular game overall on IGN & Gamespot and top 10 search on

Gametrailers.com. Achieved over 1 million downloads of the demo on one

format alone; video strategy achieved >1 million views in several

territories

. Successful worldwide launch of The Lord of the Rings: Conquest title,

despite unfavourable situation; launched on time, to budget, with

marketing activities widely acknowledged to be effective and

efficient, realising LT sales target after first 7 weeks on sale.

Achieved considerable online presence/ WOM with a limited budget.

PIONEER ELECTRONICS Mar 2006 to Mar 2008

Melbourne

Pioneer Electronics PTY is a wholly owned subsidiary of consumer

electronics manufacturer Pioneer Electronics Corporation, Japan, concerned

with the marketing, distribution & sale of audio visual products. Recruited

directly from UK to join Pioneer to reinvigorate marketing activity and

realign along 'marketing-led sales' principle; left as Pioneer withdrew

from plasma manufacturing and removed marketing function.

Group Marketing Communications Manager

Promoted to Group Communications Manager. Overall responsibility for all

marketing communications execution across Pioneer Home Entertainment Group

(HEG) audio & visual portfolio with $3.8m Marcomms budget. Increased to

four direct reports. Developed HEG communications and distribution

strategy, delivering agreed outcomes (profit, volume, market share), on

time and within budget, plus evaluation post-activity to assess efficiency

and effectiveness of the activities and integration of key learnings into

future activity sets. KPIs include achieving monthly sales forecasts

against budget, market share targets & measurable marketing communications

objectives & outcomes using appropriate marketing tools.

Marketing Manager - Visual

Responsible for all marketing for the visual division, incorporating plasma

panels, DVD and DVR. P&L responsible. Successfully launched FY07 product

range against marketing plan objectives, including repositioning of

marketing activity from sales oriented to brand-led proposition. 3 direct

reports.

Achievements

. Re-defined Pioneer Australia's online presence

. Exceeded sales forecasts for six consecutive months at avg GP run rate

of 30.5% and $1m pcm over forecast

. Managed product portfolio to re-focus on most profitable lines,

increasing DVR product GP from -2% to 30-32%

. Devised & implemented new direction in plasma marketing

communications from 'feature-led' to 'experiential', launching

campaign that preceded a global repositioning of the Pioneer brand

along the same lines from TBWA. Approach promoted as strong leadership

example by Pioneer Japan in global strategy & marketing sessions

. Achieved video budget forecasts, with unit market shares of 15% DVR,

5.7% DVD and 12.8% plasma

. Redirected launch activity focus onto sales floor staff; adopted as

'best practice' example by Pioneer Japan. Achieved attendance of over

1100 retailers for plasma launch; 240% increase over target (450)

CODEMASTERS Sep 2003 to Feb 2006

Leamington Spa

Codemasters is an international developer and publisher of videogames.

Global marketing lead on titles with sell in exceeding 8 million units

during tenure. Prioritized online (web, social, email, community) marketing

communications on all titles. Joined Codemasters as Communications Manager,

promoted twice as corporate strategy & portfolio strengthened.

(Left company after serious illness then headhunted post recovery for

Pioneer position)

Senior Global Brand Manager

P&L responsible for all products, reporting directly to the SVP Brand.

Devised global marketing plans (product, marketing communications & PR)

ensuring adherence to brand strategy throughout product development.

Championed the products to the Board and senior managers and externally to

clients. Worked with the Acquisitions dept and Core Technology Group to

identify and pursue new products to develop into new brands and ensure

cashflow. 4 reports.

Brand & Marketing Manager

Brand Creation, portfolio management and brand launch planning with overall

responsibility for a series of Codemasters brands, "owning" the game from

inception to delivery on a global basis. 1 direct report (research

manager).

Communications Manager

UK PR Manager with primary responsibility for all UK consumer press and

publicity. 2 reports.

Achievements

. Global marketing lead on titles with sell-in exceeding 8 million units

. Managed title marketing budgets of between 0.5m and 4m to budget &

with all deliverables on time

. Exceeded sales targets for Race Driver 2 & 3, Colin McRae Rally 4 & 5

and Heroes of the Pacific

. In PR role, devised & implemented 'tier' priority system for media

contacts. Enabled PR dept to prioritise media contact, event planning

& product resources and maintain focus for measurable output & results

. Annual appraisals 90%+ average

FUTURE NETWORK Oct 1996 to Sep 2003

The Future Network is a market-leading multi-national publishing

organisation producing special-interest titles in consumer electronics,

videogames, sports and hobbies in both traditional and electronic media.

Started with Future Network's global operation as Japan correspondent in

Tokyo, promoted to Executive Editor position in USA with several subsequent

worldwide assignments

Editor of Official Xbox Magazine

London

Primarily responsible for the management of the OXM brand, managing all

editorial and marketing initiatives on the magazine, working with publisher

to ensure most valuable and effective product. 7 direct reports, plus

freelancers.

Business Development Manager/ Editor

Sydney

(Also Editor of Official PlayStation 2 magazine and T3)

Hired to promote the magazine brands and company with games developers &

publishers and consumer electronics companies and successfully relaunch the

two magazines. 4 direct reports.

Director of Operations

Tokyo

Established new venture and editorial office in Japan concerned with

promotion of Future brands (T3, Edge & the Future Network) in Japan.

Managed group of 10 freelance writers and photographers, handling

commissions, negotiations, industry liaisons and overall direction of the

operation. Responsible for office budget, P&L and planning. 8 direct

reports (also commissioned as a correspondent for UK national TV and radio

broadcasters and newspapers, including the BBC, Sky, NOW, the Guardian, the

Daily Mail and the London Evening Standard)

Achievements

. Founded satellite operation in Japan with 2 full-time office staff and

10 freelancer editorial & photographer staff, servicing Future

publications globally. Reduced freelancer costs for Future games

titles by 30%- 50%

. Established OXM magazine as the fastest-growing consumer magazine

title in the UK, boosting the ABC to a market-leading 83,000

Marketing and Sales Manager, Cambridge University Press

Tokyo

. Responsible for the formulation and implementation of effective

marketing and sales strategies to increase the commercial success of

CUP's EFL educational materials in Japan, nationwide

. Gave presentations and EFL sample lessons to educators, negotiating

and CEO/ Director level

Education

University of Leeds, West Yorkshire, UK

. B.A. Honours: Chinese, Portuguese & French (double degree) IIi

Academic Awards

. His Worshipful the Mayor's Prize for Academic Achievement

. Norfolk County Scholar

Interests

Territorial Army (member of), Buddhism, Videogames, Crossfit exercise,

Motorcycling, Travel, Photography, Aviation.

Other Skills

Experienced TESOL-certified teacher, Japanese & French language ability

(also some Mandarin Chinese and Portuguese). Two BA Speedwing ticketing

qualifications.

References

Full contact details available on request:

Professional: Clive Downie, VP Marketing EALA & Pandemic.

Personal: Eric Baber, Content Innovations Director, Cambridge University

Press

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