Sales Manager

GIA A. REYNOLDS

***********@*******.***

*** ********** ******

West Jefferson, NC 28694

251-***-**** cell

336-***-**** home

VALUE OFFERED

Proven product marketing manager with over 10 years of multi-disciplined

experience and a proven track record of performance seeking a role as

manager for a brand-driven business. Leader with proven experience in

building/managing product development and management initiatives and

operations in highly technical environments, with international business

expertise, having successfully handled multi-million dollar negotiations.

Bottom-line, results-driven orientation with consistent success in

maximizing operations, developing and launching successful new products,

expanding market penetration and improving bottom-line profitability within

intensely competitive markets. Additional expertise in all aspects of

marketing, sales, brand management, marketing communications, advertising,

web/e-business marketing and communications, public relations, strategic

planning and competitive research/analysis.

ACHIEVEMENTS

Product Manager-Steam

Unified Brands, A Dover Company (formerly DI Foodservice Companies, Inc.)

January 2002 to November 2003

Jackson, MS

Unified Brands is a $122.4 Million leading global manufacturer / marketer

of stainless steel industrial foodservice steam, refrigeration and

ventilation equipment. UB is one of 50 companies under the $4.1 Billion

Dover Corporation conglomerate umbrella. Headquartered in Jackson, MS, the

company manufactures under 5 major brands (Groen, CapKold, Randell, Avtec,

and A La Cart) with key manufacturing operations in 4 states. Key member

of management team, responsible for driving all new product development,

pricing & sales volume forecasts, brand management, strategic marketing and

marketing communications (advertising, public relations, web) for Groen and

CapKold steam industrial foodservice equipment products, comprising over

$55.6 Million in revenues / 45% of UB total business.

Steam Category-Groen Brand

-Led overall product strategy, product development, research, analysis,

pricing, sales, engineering and manufacturing efforts for UB's global

offering. Full P&L/functional responsibility for $55+ Million, 3.0M unit

steam category. Exceeded share, volume and profitability objectives

despite difficult economic conditions.Turned around dormant $50 Million

brand with lost market share. Over two years, achieved 10% gain ($5.5+

Million) in market share, in part by aggressively attacking operating costs

and improving margins by 15-20% in both North America and Europe.

-Led cross-functional product business teams, including engineering,

manufacturing, sales, service, quality, supply chain management, finance

and purchasing to achieve 10% gain, and strong volume, margin and share

improvements, as well as major cost reductions.

-Launched five major new products, including the SmartSteam Boilerless

Steamer, Groen's new flagship product line and innovation in foodservice

equipment industry, as well as Vortex Connectionless Steamer, Eclipse

Ergonomic Tilting Braising Pans, HyPerSteam Pressureless Steamers, and

Groen Water Filtration Systems, and laid groundwork for new ComboEase

Combination Convection Oven Steamers, working closely with engineering,

manufacturing, sales and field service to create, develop, troubleshoot and

launch. Also managed the Steam Jacketed Kettles and Steam Jacketed Cooker

Mixers, as well as assisted on other brand product lines. Had full

functional responsibility for marketing, product management, engineering,

finance and direct sales for the business unit.

-Conducted industry research/analysis and established pricing, set and

tracked pricing / sales volume forecasts, and created price book. Key

member of ERP software evaluation / implementation team (choice: MAPICS).

-Created all marketing communications, public relations, advertising

campaigns and completely overhauled website for all 5 brands to deliver

literature online including brochures, full product catalogs, product photo

libraries, equipment sizing guides, operation manuals, spec sheets and

installation instructions, as well as interactive maps/listings for service

agents, dealers/reps, and parts inventories.

-Developed online Groen / CapKold Culinary Collection Recipes via intranet

e-commerce site.

Steam Category-CapKold Brand

-Turned around the troubled $6 million CapKold brand with an installed base

of 200 users of cook-chill production systems. Had full functional

responsibility for marketing, product management, engineering, finance and

direct sales for the business unit.

-Improved product offering, aggressively attacked operating costs and

improved margins by 10-15%.

-Developed small cook-chill production system to gain market share in non-

institutional market.

-Developed new vendor partnerships that allowed CapKold to improve lead

times by 50%, equipment quality and margins by an additional 5-10%.

Manager of Product Development & e-Commerce

MilesTek Corporation

November 2000 to September 2001

Denton, TX

MilesTek is a $20.6 Million global distributor delivering private label,

branded custom telecommunications connectivity solutions, products and

cable assemblies to over 60,000 customers, for information technology,

contract/installation, system/network integration, educational and

government markets. Directed all aspects of marketing/product development

and marketing communications/public relations, developing over 500 new

products in just 6 months. Introduced product bundling/kitting strategies,

revamped website with high-tech e-commerce capabilities, including quick

order, account management, order status, inventory search, secure dealer

intranet and customer-focused features including online technical

specs/catalogs. Found new government markets that brought in $5 Million+

new revenues in 2001. Raised all product line margin requirements to 40%-

60% for long-term forecast increases of 40%-50%. Significant profit and

loss responsibility, with goals tied to EBITDA/responsibility to make

reports directly to BOD. Evaluated business partners and negotiated

agreements. Researched, analyzed and led ERP software team for major

purchase.

Senior Product Development Manager-Telecommunications

RadioShack Corporation

August 1998 to November 2000

Fort Worth, TX

RadioShack Corporation is a $4.76 Billion leading manufacturer and marketer

of consumer electronics products. Headquartered in Fort Worth, TX, the

company manufactures, develops and sells custom OEM products, most

developed in Asia, under the RadioShack brand, with key operations

throughout the U.S. with over 7,200 stores (5,000 company-owned & 2,200

franchised). Responsible for driving all new product development for 500+

custom OEM landline/wireless telecommunications products, including

branded, private label, domestic and imported telephones, adjunct products

and accessories, for business-to-business/consumer markets, comprising over

32% ($1.52 Billion+) of RadioShack's annual profits. Exceeded volume,

earnings, cost and quality goals. Developed product plan/marketing strategy

to manage telecommunications category. Identified/pursued new product

opportunities, providing technical expertise/analysis. Managed

Sprint/Verizon strategic partnerships, developing 60 new Sprint products.

Managed relationships with 80+ international vendors and 20+ domestic

vendors to spearhead all product development, identifying critical

path/gating development issues to successfully avoid problems / bring

product to market within +/- 10 days of scheduled ship date utilizing

custom ERP software. Successfully led teams to achieve objectives,

directing corporate resources for 12+ critical product development areas.

Managed 3 assistant product managers, directing activities of 40+ domestic

staff/100+ source office staff located in Asia. Groomed to assume role of

Director of Product Development.

Manager of Product Development & Management

Utility General, Inc.

August 1997 to August 1998

Dallas, TX

Utility General was a $15 Million developer and marketer of OEM custom risk

management and warranty business-to-business products designed to retain

customers for the companies that bought them. Utility General went out of

business in 1999. Direct report to CEO, with goals tied to EBITDA. Directed

product development, marketing, brand management, research/analysis,

strategic planning and pricing/sales volume of Utility General's risk

management business-to-business products. Managed all product development,

marketing, research, analysis and strategic planning. Managed all strategic

partnerships/major accounts. Developed 20 new products/service initiatives

and new applications for existing products. Led team in developing e-

commerce strategy. Wrote all presentations, proposals and white papers.

Executive Assistant to President/CEO

ClubSource International, subsidiary of ClubCorp International, Inc.

October 1996 to August 1997

Dallas, TX

ClubCorp International is a $1.6 Billion leading owner, developer and

operator of nearly 200 golf courses, country clubs, private business/sports

clubs and resorts, with 200,000 members and 210,000 guests visiting

ClubCorp properties each year. Assisted President/CEO in marketing CSI

brand, supplying purchasing services and best practices to ClubCorp's 250+

clubs/resorts. Managed executive/corporate communications, executive

calendar/travel/meetings and hosted all board/focus group meetings.

Executive Assistant

H.D. Vest Advisory Services, subsidiary of H.D. Vest Financial Services,

Inc.

July 1993 to October 1996

Irving, TX

H.D. Vest Advisory Services is the $3.5 Billion money management arm of

H.D. Vest Financial Services, a broker/dealer using over 6,000 independent

tax professionals to manage $16+ Billion in assets. H.D. Vest was acquired

in 2001 by Wells Fargo & Company, a $280 billion diversified financial

services company. Assisted in creation, product development, marketing,

branding, pricing and sales volume forecasts of key financial products:

VestFlex, VestAdvisor, VestPremiere & VestAnnuity, plus custom money

management software. Managed all marketing collateral, including two books.

Developed investment advisory board/focus groups. Led department's part in

ISO 9002 certification. Contributions helped generate over $500 million in

new assets under management and fueled HDVAS' 130%+ annual growth rate.

Marketing & Field Development Administrative Assistant

American Heart Association National Center

June 1991 to July 1993

Dallas, TX

Assisted with development of volunteer marketing / training / recruitment &

retention materials, affiliate staff training, and management plans for AHA

and other non-profits. Managed AHA affiliates files, volunteer / staff

awards, and planned / organized volunteer / staff national meetings.

Executive Assistant to President/CEO

Scientific Telecom, Inc.

January 1989 to May 1991

Greenwood, MS

Anticipated President/CEO's needs. Managed all of President/CEO and other

executive correspondence, executive calendar, travel arrangements and

meeting arrangements. Managed corporate communications and all

marketing/sales collateral/sales training materials. Developed

marketing/sales proposals and hosted all sales meetings.

Designer

U.S. Axminster, Inc. (USAX is the only US carpet mill specializing in

traditional Axminster Carpet)

August 1987 to January 1989

Greenville, MS

Worked closely with interior designers / clients and the weaving, dyeing

and installation divisions toward design goals to create original custom

carpet designs located at over 300 installation sites: hotels, restaurants,

private clubs, corporate office parks, casinos, including Disneyland CA,

Disney World FL, Wendy's, Holiday Inn, Marriott Hotel, DoubleTree Hotel,

Sands Hotel/Casino, Caesar's Palace and Continental Hotel/Casino.

EDUCATION/TRAINING

B.F.A.

May 3, 1987

Delta State University

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