Randy S. Rocha, SPHR
**** ******* ***** **** ( Germantown, TN 38139 ( H: 901-***-**** (
abk5io@r.postjobfree.com ( C: 901-***-****
PROFILE
Director of Human Resources
Human Resources Executive with extensive experience in leading HR
programs in corporate, entrepreneurial, industrial, service, and retail
environments. Clear and consistent record of increasing efficiency of HR
operations, reducing costs, lowing staff churn rates and absenteeism,
effectively deflecting grievances and union organizing efforts by
improving employee satisfaction rates, and reducing lost-time and
recordable safety and health incidents. Direct experience in both union
and non-union environments.
Human Resources Direction ( Labor Relations ( Employee Relations (
Compliance ( Talent Acquisition Business Startup ( People Development (
Acquisitions & Mergers ( Learning Management
Quality Management ( Union Avoidance ( Health & Safety ( Payroll
Administration
Employment/Labor Law ( Benefit Plan Design & Administration ( Compensation
Professional Experience
ServiceMaster - Memphis, Tennessee 2002-2010
A commercial and residential service company whose brands-TruGreen,
TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean,
Merry Maids, Furniture Medic, and AmeriSpec-generate more than $3.2B in
annual revenues. The company, which has over 35,000 employees in more than
800 locations in U.S and Canada, was purchased recently by a private-equity
firm.
Vice President, Employee Relations, 2006-2010
Led a strategically aligned Center of Excellence focused on channeling
resources to manage all employee relations and HR-compliance services for
the family of companies. Managed internal and external compliance
initiatives such as EEO, DOL, OFCCP, ICE, NLRB and HR Compliance Line.
Developed and implemented policies and procedures for preventive programs
to contain compliance costs and maintain a union-free organization.
Supervised a team of 16 that included 7 direct reports and managed a
budget of $2.2 million. Developed and supported diversity initiatives and
employment screening processes that included drug test, criminal
background reviews, and citizenship and work status verification.
. Led the HR realignment to migrate from independent business-brand HR
oversight to a shared HR model with cost-effective oversight for all
compliance and employee relations initiatives, generating savings of
$230K in the first six months and an additional $648,000 after 18
months.
. Inherited a troubled Affirmative Action program under OFCCP
conciliations agreements, managed through three such agreements and
implemented more than 150 new plans for the corporation to bring the
program into compliance, successfully directing 10 OFCCP audits with
no adverse actions or findings, eliminating any potential back-pay or
discrimination actions.
. Designed HR audit, wage-and-hour and compliance process enhancements
to reduce 3rd-party costs from $9.4M in 2006 to $4.4M in 2007, with a
$2.2 M average annual reduction over four years.
. Directed the creation of an ER Website tool to allow business-unit-
branded electronic access and print on demand for corporate HR
documentation to save more than $200,000 annually in printing costs.
. Created four Regional Employee Relations Manager positions to resolve
internal and external complaints, deflect union organizing campaigns,
and ensure compliance with Department of Labor (DOL) audits.
Significantly reduced 3rd-party claims and legal costs over four
years.
. Represented ServiceMaster in a coalition of leading Memphis-based
companies to promote diversity and inclusiveness in the local business
community through setting up a Model Diversity Corporation.
. Led the successful implementation of the eVerify immigration system
for more than 800 business locations.
. Created a strategic corporate-wide union-avoidance Rapid Response Team
in preparation for the proposed Employee Free Choice Act (EFCA) and
led training for HR and operations managers across the U.S.
Randy S. Rocha Page 2
ServiceMaster (continued)
Director, People Services, the TruGreen Companies, 2002-2006
Directed strategic HR generalist operations for 3 companies (TruGreen
ChemLawn, TruGreen LandCare, Trees Inc.) that provided commercial and
residential lawn care, commercial landscaping, tree pruning and line
management services. Established policies and documentation standards for
HR compliance, staff retention, benefits, training, recruiting, and
employee recognition for corporate and 200 field locations. Supported HR
management for more than 40 franchise owners via the franchise advisory
board.
. Led the development of methods to define, collect, and build process
improvements around HR metrics that significantly increased the
quantity and quality of deliverables which transformed HR into a
respected business partner and improved corporate business planning.
Reduced turnover more than 13% for production jobs to save
approximately $1.2 million.
. Developed and rolled out multiple Positive Employee Relations modules
to train more than 200 HR and operations managers in union avoidance,
successfully deflecting more than 10 union issues before petitions for
certification elections could be filed.
. Implemented processes and HR oversight of the Work Opportunity Tax
Credit (WOTC) program, improving participation from 54% to 94% and
generating more than $450K in credits annually.
U.S. Office Products / Corporate Express - Memphis, TN 1999-2002
A business-to-business office supply and furniture sales distribution and
retail business that was acquired by Corporate Express in 2001.
Regional Vice President - Human Resources
Managed all HR generalist programming in a 7-state region with 20 locations
and annual sales of more than $230 million and more than 2,000 employees.
Directly supervised two Regional HR Managers and two Payroll Managers, as
well as an annual HR budget of approximately $500K. Put in place a complete
set of HR standards that included standards for performance metrics,
policies and procedures, HR compliance, staffing and retention, benefits,
and training.
. Championed an AR/DSO Project Team that developed processes to manage
cash flow and invoice payment improvements of approximately $1.2
million.
. Led the integration and liquidation of assets in the $230 million
Southeast Region following the acquisition of U.S. Office Products by
Corporate Express while also directing operations of the $80 million
Memphis District.
Shepherd Tissue, Inc. - Memphis, TN 1996-1999
A private-label tissue manufacturer and distributor with more than 800
employees and annual sales of $90 million.
Corporate Director - Human Resources
Top Human Resources Leader responsible for establishing and staffing HR
department and full generalist functionality during a turnaround operation
for this troubled company. Recruited and supervised a team of 7, including
the managers of HR, Safety & Health, Compensation/Payroll, Labor/Employee
Relations and Recruiting/Benefits. Led an HRIS conversion that included
paperless time and attendance recordkeeping. Assisted with planning and
made presentations to facilitate the company's move toward a "spin-off"
acquisition.
. Established new-hire screening and performance testing that reduced
turnover from 102% to 50% and absenteeism rates from 12% to 1.8%,
saving more than $1 million annually.
. Introduced EEO policies and internal investigation processes that
reduced the number of EEOC charges from 37 in the previous 22 months
to 4 over the following 33 months, with these being subsequently
dismissed.
. Established a safety program that reduced lost-time injuries (LTI)
from 82 in the previous 22 months to 9 over the following 33 months
and reduced OSHA recordable injuries 88% during the same period.
Reduced the state workers' compensation modifier rating from 2.1 to
1.4, which resulted in a savings of more than $500K in annual charges
and achieved additional year-over-year savings of $300K by developing
a health services department.
Randy S. Rocha Page 3
International Paper Company - Memphis, TN 1981-1996
A leading forest products manufacturing and distribution firm with more
than 55,000 employees in 150 locations and annual sales of more than $16
billion. Held a series of increasingly responsible positions in plants
nationwide, culminating in service as a Corporate HR Leader.
Corporate HR Leader / Human Resources Redesign Consultant, Memphis, TN /
Employee Relations & Labor Relations Manager, Jay, ME / Labor Relations
Manager, Pineville, LA / Employee Relations Manager, Nacogdoches, TX /
Human Resources Manager, Leola, AR / Human Resources & Safety Supervisor,
Gurdon, AR
Advanced to lead HR functions at the corporate level with more than 30
direct and indirect reports including managers for HR Services, Payroll,
Corporate Retirement Programs, and Executive Compensation.
. Guided the design and implementation of a centralized, 1-stop HR
service center that saved more than $4 million in annual
administrative costs.
. Led a service center imaging project that eliminated unnecessary
paperwork and automated process flows for the HR service teams
desktop.
. Led a service center knowledge base project, designing the processes
and selecting software to provide desktop access to benefit, payroll,
and HR plan data for the service teams, enabling immediate and
accurate responses to questions about more than 250 benefit plans.
. Directed the transfer of all salaried and executive payroll services
from Charlotte to Memphis and the transfer of closed-facility services
to the same consolidated service center.
. Led the start-up of Omniwood, Inc., a subsidiary that was the most
successful "greenfield" start-up in the company's history, and
contributed as a leader to 4 additional successful startups.
. Managed key processes in the union decertification for more than 1,200
represented employees while closing and deflecting more than 70 Unfair
Labor Practice (ULP) charges that were blocking the process, becoming
the first paper mill in the state of Maine to become union-free.
. Six years of labor relations experience representing the company in
grievance, arbitration, negotiations, strike contingency planning and
ULP proceedings with numerous unions including the UPIU/Steelworkers,
IBEW, OPEIU, Plumbers, and Pipefitters, frequently serving as Chief
Spokesperson for the company.
Education
The University of Mississippi Bachelor of Science in Social Work
Continuing Education & Training
. Development Dimensions International: Certified Interaction
Management/
Resources Management Trainer
. Stephen F. Austin University: Labor Relations Development,
Structure & Process
. Labor Arbitration Services: Labor Arbitration Certification
. International Paper Training Center: Quality Improvement Processes
(TQM), Statistical Quality Control, Negotiation Skills, Labor
Relations, Safety & Workers' Compensation Management, Crisis
Communications
. Inscape Disc Profiles: DISC Training Certification
. ServiceMaster Six Sigma Training Program: Six Sigma Green Belt
. Society for Human Resource Management: Senior Professional of Human
Resources, SPHR