Marketing Development

Daniel J. Vest

*** ****** **** ********, **** *3213

937-***-**** ******@*****.***

Marketing communications and copywriting specialist with experience

appealing to diverse business and consumer audiences with compelling

messages that engage readers, provide industry insight, and prompt action.

Produced technical and promotional content for trade publications,

advertising partners, nonprofits, and public radio. Skilled in the

development of copy for trade journals, magazines, newsletters, press

releases, reports, business communications, promotions, scripts, and more.

Well-versed in the marketing lifecycle from idea generation through content

development, layout and design, editing, production, and print and web

distribution. High-energy, professional, and self-motivated team

contributor.

Experienced & Trained in...

Project Planning & Internet & Social Media Cross-Functional

Coordination Marketing Collaboration

Creative & Business Writing Press Release Development Relationship Cultivation

Research & Interviewing Deadline Management

Promotional Campaigns

Professional Experience

Data Key Communications, DeWitt, New York 2008 - present

Editor/Content Developer (08-present); Assistant Editor (08)

Provide editorial direction and significant content contributions for five

trade publications including monthly online magazines, quarterly journals,

and a semi-monthly newsletter. Develop story ideas, perform extensive

industry research, and identify and interview key SMEs to provide expert

commentary and industry insight. Conceptualize and execute promotional and

marketing campaigns to increase awareness, readership, and online traffic.

Cultivate relationships with peers and clients to expedite the development

and production lifecycle from concept through distribution.

< Earned a promotion within six months of hire, demonstrating exceptional

strengths in researching, writing, and editing. Skilled in teaming with

peers, clients, and advertisers to create compelling, thought-provoking,

and insightful content for highly regarded trade publications and

related promotional collateral and advertisements.

< Hold full responsibility for the editorial development of a 160-page

quarterly journal, Welding & Gases Today, serving as the official

journal for members of the Gases and Welding Distributors Association

(GAWDA).

< Developed a promotional strategy for online magazine which increased

readership more than 15%, executing initiatives to migrate from text to

html email announcements, cross-publication promotions, weekly press

releases, and an industry blog.

< Contributed to development of a Wikipedia-type site for the Material

Handling Equipment Distributors Association (MHEDA) called WikiMHEDA,

serving as a top resource for terms and concepts related to the

industry. Executed a search engine marketing campaign, including link

gathering, which significantly increased daily visitors.

< Served as Lead Editor for The MHEDA Connection, MHEDA Edge, and GAWDA

Edge, three trade publications with complex and technical content;

attend trade shows to maintain cutting-edge insight into industry

happenings, trends, and interests, fueling article development and a

robust list of networking contacts.

90.5 WCBE-FM, Columbus, Ohio Summer 2007

Intern

Adapted writing style to script and produced a series of promotional radio

spots for "The Strip and Beyond," an event promoting 50 bands in 15 venues.

Wrote, edited and recorded promotional spots for daily station programming.

Wrote press releases promoting station events.

< Entrusted to provide final review of spots prior to having them produced

and aired.

Education

The Ohio State University, Columbus, Ohio - 2007

Bachelor of Arts in English, Minor in Professional Writing

Daniel J. Vest

Daniel J. Vest

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