R. Jody Hall

**** ******* ** ****

Comer, GA ****9

706-***-**** abk5dv@r.postjobfree.com

SUMMARY

An innovative, results-driven media buyer with 10 years advertising and

marketing experience in the automotive, telecommunications and retail

categories. Effective negotiator who increased operating results by

implementing continuous process improvement initiatives and spearheading

cross-functional teams. Recognized for leadership, creative problem

solving, critical thinking and concise, strategic communication skills used

to deliver value to clients and develop productive working relationships

across client and company organizational levels.

ACCOMPLISHMENTS

. Facilitated strategic market communication and negotiations between

General Motors Dealer Association through planning and creative teams to

local media outlets.

. Lead market planning to increase efficiency and maximize investment by

managing yearly budget and strategy through quarterly discussions.

. Developed new reporting template formats to increase productivity

efficiency.

. Supervised and trained junior associate/assistant to develop company

talent and team efficiency.

. Complete stewardship of local media Dealer Association and Regional

advertising budgets, increasing cost efficiency 15% annually.

. Presented quarterly local buying plans to GM Dealer Association semi-

annually.

SOFTWARE PROFICIENCY

PC Spotpak Spot Desktop SuperDesk QuickBooks

View for Spotpak Donovan Media Pro AS400

Excel Word PowerPoint

PROFESSIONAL EXPERIENCE

STARCOM MEDIAVEST GROUP, Atlanta, GA 2006 - 2008

Media Buyer / Digital Point / Broadcast Negotiator, Columbia SC, Charleston

SC and Jacksonville FL

Analyzed market conditions utilizing Nielsen Ratings, share trends, and

other industry metrics for local media placement, lead planning discussions

to increase investment efficiency and coordinated product

promotions/incentives on behalf of General Motors for the above market

assignment for TV, Radio, Cable and Digital investment. Lead

quarterly/semi-annual Dealer Association presentations including review and

adjustment of strategy with respect to plans/"go to market" approach and

reconciliation reporting on agency behalf. Facilitating marketing plans

and buys through all stages of process from planning inception to final

performance reporting. Mentored junior buyer/assistants in the media

buying process, invoice reconciliation and agency/industry policies and

procedures. Regional Digital Point person, which included process and

system training for emerging on-line marketing arena with colleague

advisement on potential investment opportunities.

R. Jody Hall Page Two

MEDIA EDGE, Atlanta GA 2005 - 2006

Media Buyer / Broadcast Negotiator

Greenville/Spartanburg/Ashville SC, Greenville-New Bern NC, and Shreveport

LA

Responsibilities included studying and analyzing market conditions

utilizing Nielsen Ratings, share trends, and PUT/HUT levels for media

placement as well as coordinating product promotions on behalf of LMDA,

Chevron, Cingular, Taco Bell and Campbell's for the above market assignment

for TV, Radio, and Cable mediums. Facilitating media buys from plan

inception through final client reporting.

LCI MCCANN, Atlanta GA 2002 - 2005

Media Buyer / Market Specialist 2004 - 2005

Roanoke VA, Huntsville, AL, Dothan AL, Charleston SC and Greenville-New

Bern NC

Responsibilities included studying and analyzing market conditions

utilizing Nielsen Ratings, share trends, and PUT/HUT levels for media

placement as well as coordinating product promotions on behalf of General

Motors, Lowe's, Brown-Foreman, Nestle', Nationwide Insurance, Kohl's

Department Stores, Washington Mutual, Popeye's and IHOP for the above

market assignment for TV, Radio and Cable mediums. Facilitating media buys

from plan inception through final client reporting.

Junior Media Buyer / Assistant Media Buyer 2002 - 2003

Greenville-New Bern NC and Atlanta GA, Charlotte NC, Birmingham AL and

Lexington KY respectively.

Responsibilities included studying and analyzing market conditions

utilizing Nielsen Ratings, share trends, and PUT/HUT levels for media

placement as well as coordinating product promotions on behalf of Lowe's,

Nestle', Nationwide Insurance, Popeye's and IHOP for Greenville-New Bern

for TV, Radio and Cable mediums. Facilitating media buys from plan

inception through final client reporting.

Assistant responsibilities required involvement in all invoicing resolution

aspects including invoice data entry, discrepancy reconciliation, issuing

payment clearance, monitoring under-delivery levels to ensure adherence.

SAKS FIFTH AVENUE, Atlanta, GA 2000 - 2002

Visual Merchandising

Responsibilities included implementing visual programs to enhance sales

through window and store displays. Creating themes/ideas for new product

launches and special events and coordinating their execution.

Departments included Men's Store, Children's and Home Goods.

RICH'S LENOX, Atlanta, GA 1999 - 2000

Visual Merchandising

Responsibilities included utilizing visual standards to enhance merchandise

presentations on the selling floor and to increase sales. Departments

included Children's, Moderate Sportswear, Women's World and Intimate

Apparel.

ARAMIS INC, Atlanta, GA 1998 - 1999

Selling Specialist

Included creating, organizing and executing special in-store events,

merchandising stock case displays, customer service is a retail atmosphere

and sales.

EDUCATION

BSEd, University of Georgia, Athens, GA, 1992-1996

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