Marketing Grand Rapids

Lori Sutter

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Home 616-***-**** ***** **th Avenue

Cell 616-***-**** Grand Rapids, Michigan 49534

abk4vq@r.postjobfree.com

EXECUTIVE PROFILE

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Marketing and community relations professional with extensive experience as

a marketing writer and producer, combined with more than nine years of

public relations experience for nonprofit organizations. In addition to

freelance writing and consulting, currently managing the marketing and

community relations activities for charter schools throughout Michigan.

CAREER ACHIEVEMENTS

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. Established and cultivated relationships with media outlets, which

effectively drove promotional efforts.

. Created a marketing guide that was distributed to charter schools

throughout Michigan

. Developed and implemented successful community involvement

activities, promotional events, and parent volunteer programs.

. Strengthened ties with local community leaders through outreach

programs.

. Created a script for a video for Grand Valley State University that was,

according to university president Tom Haas, "the best video Grand Valley

has ever done, bar none."

. Supervised the creation of marketing materials to maintain

consistent, high-quality message and presentation.

. Developed trust, personal rapport, and strong working relations with

volunteers and staff.

. Demonstrated ability to quickly meet the needs of patrons.

QUALIFICATION HIGHLIGHTS

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. Expert knowledge of promotional activities, event-planning, and

marketing procedures.

. Proficient in PowerPoint, desktop publishing and graphics, website

management, Microsoft Office.

. Extensive experience in the creation and production of marketing

materials.

. Resourceful, energetic, competent, multi-task- and results-oriented.

PROFESSIONAL BACKGROUND

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Marketing and Communications Consultant/Writer 1997 to Present

Writing and creative consultation for state, national, and international

clients including Spartan Stores, Alticor, Amway, Grand Valley State

University, Michigan Cherry Producers, Grand Rapids Press, Quixtar, and

Meijer.

Work with charter schools statewide to address enrollment challenges.

Meet with stakeholders to determine marketing goals and target markets.

Oversee production of promotional projects from start to finish.

Negotiate, purchase, and schedule newspaper, radio, television, and outdoor

advertising.

Manage crisis-communications responses.

Manage development, creation, and production of broadcast and print

advertising, press releases, outdoor advertising, and brochures.

Utilize written and oral communication skills to promote public image of

clients.

Supervise website development.

Develop and coordinate fundraising programs.

Successfully plan and manage logistics and physical setups for events.

Writer/Producer 2000 to 2002

Johnson and Dean, Grand Rapids, Michigan - Developed videos, print, radio,

and television advertising for clients such as Cornerstone University,

Perrigo, MC Sports, Universal Forest Products, The Right Place Program, and

Alticor. Developed advertising and marketing strategies and campaigns to

ensure the goals of clients were met.

Writer/producer 1989 to 1997

O&O Advertising, Grand Rapids, Michigan - Senior writer and producer for

consumer advertising agency.

Writer/producer; continuity director 1984 to 1989

Writer and producer for WGRD/WKTH radio station, then WJFM. Promotions

increased responsibilities to scheduling commercials in daily log and

programming automated radio station.

EDUCATION

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B.A., Telecommunications 1985

Indiana University, Bloomington, Indiana

HONORS

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Numerous Addy and ITVA awards for Spartan Stores, Quixtar, Amway, Advance

Newspapers, and Burger King

VOLUNTEER

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Board of Directors 1999 to 2001

West Michigan Academy of Environmental Science, Grand Rapids, Michigan -

Served on Board of Directors for an area charter school during a time of

difficult transition for the school. As a board member, I was the Board

spokesperson for all media inquiries.

Parent Volunteer 1998 to Present

Served in various positions as classroom and school-wide volunteer for West

Michigan Academy of Environmental Science.

NNPS Coordinator 2002 to Present

Choice Schools Associates, Grand Rapids, Michigan - Serve as local and

district coordinator of schools' involvement in National Network of

Partnership Schools, a well respected volunteer and community partnership

organization through Johns Hopkins University. Responsible for developing

and implementing fundraising events and parent involvement programs;

establishing community partnerships, coordinating parent, staff, and

community volunteers; creating educational materials that reinforce school

goals and enable students to further master classroom learning.

Contact this candidate