Design Director

NICOLETTE LARA

**** ***** ****** ******, ***** Francis, Wisconsin 53235

414-***-**** ( abk4o6@r.postjobfree.com

Online portfolio: creativehotlist.com/nlara2

QUALIFICATIONS PROFILE

A passionate, versatile and results-driven Graphic Designer with experience

leading and executing the design of a Milwaukee Journal Sentinel monthly

magazine and website, as well as other multi-media projects. Major focus on

collaboration and responding to the needs of customers, with a big emphasis

on meeting deadlines. Demonstrated a commitment to going the extra mile to

produce the best possible design and positive customer experience.

Creative experience in the following:

PRINT PHOTOGRAPHY MULTIMEDIA

Logos, business cards Black and white Web site design

Brochures, publication Retouching Video editing

Posters, advertising Photo Restoration Sound layering

Package, environmental Manipulation, layering CD cover design

EDUCATIONAL BACKGROUND

Bachelors of Fine Arts in Communication Design, 2007

Milwaukee Institute of Art and Design, Milwaukee, WI

RELATED COURSE STUDIES: (Communication Design I-IV ( Typography (

Editorial Publication Design (Package Design ( Environmental Design (

Information Graphics ( Advertising ( Web Design ( Video: Time-based Media

TECHNICAL PROFICIENY: Platforms: Mac OS X Applications: Adobe Illustrator,

Photoshop, InDesign, ImageReady, Aftereffects, DreamWeaver, Flash, Logic

Express, Final Cut Pro HD, Keynote and Office Suite.

ORGANIZATIONS

Hispanic Professional of Greater Milwaukee, October 2008

Hispanic Chambers Commerce of Wisconsin, October 2008

CAREER HISTORY

Journal Sentinel Specialty Media Division, October 2008

Art Director, Aqui! Milwaukee Magazine

Planning and executing layout of magazine content. Art directing sections

of the magazine, including the cover. Updating magazine web site with text

and photos. Planning and shooting photographs, plus photo editing.

Providing valuable editorial assistance by conceptualizing ideas and

content for magazine, conducting a limited amount of interviews and a

limited amount of writing. Serving as an ambassador for magazine in

community and at events. An emphasis on the process of problem solving,

communication, and verbal and visual presentation.

Graphic Designer, Milwaukee Fine & Home Living and MetroParent Magazine

Collaborate with Art Director to create strong publication design and

promotional marketing pieces. Display an understanding of professional

design techniques, mechanics and practices.

Professional Projects

Mark My Words 2009-present

As Art Director, I designed a brand identity that supports, expresses and

communicates the spirit of the film. The logo appeals to the senses and is

the nucleus of marketing activities.

UMOS Promotion Material 2009-present

Cinco de Mayo Springfest, Mexican Independence Parade and

Breakfast with Santa Event

Create promotional posters and flyers for annual celebration. Visually

communicate cultural fusion of Mexican-American events.

The Ritcherson Company 2009-present

Designed logos and promotional material for public relations firm's

campaign. Make Ends Meet, a seatbelt campaign. Hat's On, a breast cancer

awareness event.

UWM's Roberto Hernandez Center 2005, 2007-2009.

Designed festive promotional brochure highlighting events for Hispanic

Heritage Month. This design incorporates both clear communication and

lively graphic expression to attract people of all ethnicity.

TriCopa Organic Apparel 2008

Created design and made print ready, including color matching and layer

separation for mass production.

Prostep Rehabilitation Therapy Services 2007.

Concept and design for recruiting mailer. Worked closely with the staff to

convey the look and feel of the facility to promote services.

Loyola Academy 2006

Participated in several programs: organized art group, tutored students,

teacher assistant, designed promotional brochure and helped paint a mural

in the main entrance. Over 100 hours volunteered.

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