Danielle Eads
abk4ki@r.postjobfree.com
***** **-** *****, ******, TX 78753
EDUCATION:
Texas State University
Bachelor of Arts: Mass Communications-Electronic Media
Minor: Media Studies
Graduated: Spring of 2007
Continuing Education: Web Design, Social/New Media
Industry Skills: Yahoo! Apt, Adobe Photoshop CS3, Facebook, Twitter, SEM,
Microsoft Word, Outlook, Excel, Power Point, SBMS, View 32
EMPLOYMENT HISTORY:
Hearst Media Services
Sept 21, 2009 - July 2010
Position: Online Ad Operations Coordinator
Duties:
. Execute, manage and analyze Mysa.com, Yahoo!, SEM, Facebook, and
Twitter campaigns from start to finish
. Work with Sales Account Executives to generate sales proposals,
screenshots and campaign reports
. Provide customized reports for upper management
. Respond and maintain mySA.com Yellow Pages Business Listings Feedback
. Collect and route requests for information from the sales staff and
distribute answers accordingly in a timely fashion.
. Liaise with marketing to ensure all sales related, client facing
documents are up to date and accurate
. Liaise with Account Management and Ad Operations groups to facilitate
communication and information flow between teams
. Compare/monitor online contracts against CPM/CPC/CPA pricing models.
. Help develop and manage operational processes to ensure high
efficiency
. Create flyers for management and new products using PowerPoint
. Post tweets on Twitter for MySA.com/Yahoo! Hot Jobs. Create logos for
advertisers using Adobe Photoshop CS3
TAYLOR WEST ADVERTISING, San Antonio TX
Sept 6, 2007 - July 17, 2009
Position: Media Planner/Buyer Coordinator
Duties:
. Assisted VP of Media, Account Service, Creative and Accounting
Departments
. Executed and Maintained Media Plans, print, broadcast, outdoor, and
online flow charts/
. Heavy data entry to ensure client billing was correct on invoices;
. Produced media insertion orders, (print, online, broadcast, outdoor)
. Analyzed problems to identify significant factors, gathered pertinent
data and recognized and implemented satisfactory solutions
. Organized and researched new and traditional media outlets for clients
. Media vendor meeting coordination, invoice reconciliation,
coordination of make goods
. Negotiated rates with media outlets
. Organized traffic and distribution of video and print copy, regular
upkeep of media contact info, received and filed media presentations
and kits
. Assisted creative dept with creative message
KXAN 36, Austin, TX
Jan 2007 - Apr 2007
Semester: Spring 2007
Position: National/Local Sales Internship-Sales Assistant
Duties:
. Production of Sales orders
. Advertiser promotions
. Creative marketing
. General office coordination
. Sales calls
. Heavy data entry
Contact: Amy Coplen, National Sales Manager, KXAN-TV NBC AUSTIN
Phone: 512-***-****, E-mail: abk4ki@r.postjobfree.com
BOBCAT UPDATE (Texas State University News Cast)
Spring 2007 Semester
Position: News Anchor/Reporter
Duties:
. News copy editor
. Writer, reporter
. Live News show anchor
. Photographer, (shot live footage)
. Final Cut Pro Editor
Contact: Ph.D. Tim England, Instructor
Phone: 512-***-****, E-mail: abk4ki@r.postjobfree.com
PROFESSIONAL REFERENCES:
Pat Roberson
VP Of Media
Taylorwest Advertising
Michael Lopez M.B.A.
Hearst Media Services
Online Account Manager
Sara Cantu
Forensic Interviewer
abk4ki@r.postjobfree.com