Manager Marketing

Leslyn B. Koehler

*** ******** ***** *****: 601-***-****

Meridian, MS 39305 E-mail:

*******@***.***

SUMMARY

More than nine years experience in the banking and marketing industries focusing primarily in product

marketing. Responsibilities included, but not limited to, event marketing strategies, business and product

development, account management, problem resolution and customer satisfaction. Highly motivated,

detail oriented and multi-task driven individual with high-tech versatility.

MAJOR ACCOMPLISHMENTS

As Product Manager:

• Successfully created first-ever marketing plan with internal clients

• Liaison between marketing/advertising department and large corporate clients. Clients included

Disney, Universal, Busch Gardens, Choice Hotels and American Express

• Responsible for all client communications, marketing plans and advertising budgets

• Developed annual marketing campaigns for Disney and Universal

• Placed monthly advertising in AAA Going Places magazine

• Responsible for all internal marketing materials to be placed in branch offices

• Organized and managed annual FAM (familiarization) trips to Universal for all branch personnel,

which increased ticket sales over 45%

As Credit Card Marketing Manager:

• Liaison between credit card center in Orlando and 142 branches in Atlanta

• Created, developed and implemented strategies that increased new accounts by 50,000

• Spearheaded sales meetings increasing employee product knowledge and enthusiasm

• Originated, developed and facilitated training guides/systems in banking services

• Created, developed and implemented systems resulting in greater cost efficient work flow and

productivity that was adopted corporate-wide

• Originated, organized and facilitated promotional events resulting in higher level of customer

retention

• Organized and maintained inter/intra-corporate communication systems

• Created, implemented and continuously managed employee incentive programs reducing labor

force turnover

• Managed monthly goal and budget plans

• Promoted to bank officer within first year of service in the financial industry. Cited and

commended for “team builder” within the marketing department.

EMPLOYMENT

THE UPS STORE

Part-time Associate December 2009-Present

FULL- TIME MOTHER March 2002- December 2009

AAA AUTO CLUB SOUTH

Marketing Product Manager August 1999 - March 2002

SUNTRUST BANK

Account Executive December 1998 – August 1999

Credit Card Marketing Manager December 1995 –

December 1998

BANKSOUTH CORPORATION

Wealth Management Associate November 1994-December 1995

Corporate Loan/Collateral Processor July 1993 – November 1994

EDUCATION

Bachelor of Business Administration

Concentration in Marketing Graduate 1992

VOLUNTEER WORK

Sunday School Teacher, Meridian, MS

South Harbour Shelter, Meridian, MS

Wesley House, Meridian, MS

Lamar School, Meridian, MS

Hands on Atlanta

American Heart Association Board Member – 1993-1994

Marketing Manger 1996 Centennial Olympic Games – Atlanta, Georgia

Girls Scouts of America Mentor Program – Tampa, Florida

Contact this candidate