Sales Marketing
Resume:
CHELSEA MORGAN
**** ****** ***, ******, ** *****
***********@*****.***
OBJECTIVE: To obtain a challenging, full-time position in advertising, promotional strategy
or marketing.
PROFESSIONAL EXPERIENCE
WESTWORD, Denver, CO Summer
2009
An alternative weekly newspaper serving as the most comprehensive source of music, restaurant and
entertainment listings in Denver with a readership of more than 230,000.
Marketing Intern
• Worked closely with marketing staff and gained experience on how to effectively utilize branding strategies to
maintain and grow Westword’s presence in the market.
• Prepared promotional pieces for the street team to distribute at events to increase brand awareness and interact
with consumers.
• Created and updated 75% of events listed on Westword.com’s Free Stuff and Street Team pages. Responsible
for updating Westword’s social networking tools on a daily basis.
• Assisted marketing staff/street team with event set-up and breakdown, sponsorship fulfillment and execution
of third party promotional opportunities.
• Promoted and generated ticket sales for Westword’s Music Showcase signature event. Responsibilities
included ticket sales tracking, will call, distribution and collection of band and sponsor packets. The showcase
included over 9,000 attendees, 12 venues and 75 bands.
KENTUCKY KERNEL, Lexington, KY Fall 2008 –
Winter 2009
An independent daily newspaper serving a circulation of 17,000 with a readership of more than 30,000 at the
University of Kentucky.
Advertising Creative Services
Worked closely with Account Executives to define client marketing expectations and then followed through by designing
advertisements and ensuring proper ad placement for final print. Envisioned and executed innovative designs, made
corrections and updated local business
advertisements using Adobe Photo Shop, InDesign and QuarkXpress.
TAN ZONE, Lexington, KY Spring
2008
Store Operations Associate
Managed daily store operations to meet the needs of 150 customer visits. Generated revenues by promoting and selling
tanning packages and related merchandise.
NATIONAL HOCKEY LEAGUE
League Representative
Reinforced the quality image and reputation of a major sporting organization by serving as a volunteer
representative during the 2007 NHL Entry Draft in Columbus, Ohio.
EDUCATION
BA: Integrated Strategic Communications
University of Kentucky, Lexington, KY
PROFESSIONAL AFFILIATIONS
Designer – Underground Design Group
Treasurer – University of Kentucky Advertising Club
RECOGNITIONS
Member – National Scholars Honor Society
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