Sales Project Manager

Laura Mills Sutter

**** * ****** *** . *********, MO 64152 . home phone 816-***-**** .

cell phone 816-***-**** . abk2x9@r.postjobfree.com

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P e r s o n a l S t r e n g t h s a n d G o a l s

I am an outgoing, organized, and intuitive individual seeking an

environment where my team building instincts, technical abilities, and

organizational skills will be utilized to their fullest potential. I am a

natural leader with a strong analytical business aptitude. I am eager to

learn new skills and share my insight in a progressive organization which

encourages professional growth and teamwork.

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E m p l o y m e

n t

Adknowledge, Inc. - Kansas City, MO

Adstation Affiliate Team - Publisher Relations Manager

February 2009 - Present

. Manage Account Management group (development of standard operating

procedures, hiring, training, coaching)

. Liaison with other internal teams (technical / ad sales / business

development / finance / list management / API) to work through

development projects, reporting, and intra-departmental business

issues.

. Develop media plans, analyze performance metrics, traffic pricing &

campaign recommendations for affiliate publishers.

(manage over $1million + monthly in profit and $2million in

revenue)

. Coordinate creative & marketing initiatives, generate

performance/promotional dashboards, & internal/external reporting

specs.

Bidsystem Advertising Sales - Senior Account Director

July 2006 - February 2009

. Team leader of AM group (assist with development of standard

operating procedures, hiring, training, coaching)

. Managing process for creative development and prioritization based

upon market requirements.

. Develop media plans and channel distribution recommendations for

clients. (manage over $750k+ monthly in revenue)

. Monitor all campaign metrics, provide performance analysis,

determine ROI and make optimization recommendations.

. Client services & sales; creative development, technical support,

daily account maintenance, user interface development.

. Integration of third-party tracking URLs & integration of conversion

tracking tags on client sites.

. CPA campaign implementation; copy writing, category matching,

statistical reporting, account administration.

Web Traffic Business Development - Account Manager

Nov 2005-July 2006

. Process documentation, special project management, technical

support, site R&D, dept administration

. Online media buying, account management, and creative coordination

with Advertising banner networks (Burst, Fastclick, 24/7, Rydium, MSN,

AOL, Yahoo/Overture, Bravenet, etc.) and direct publishers (Ediets,

Fortress Advisors, etc)

. Management of SEO campaigns for publisher acquisition on Google and

Yahoo pay-per-click networks.

. Monitor all publisher metrics, provide performance analysis, and

issue publisher recommendations and optimizations.

LeaderMarkets LLC- New York, NY

Online Affiliate Marketing Consultant

June 2005-Nov 2005

. Managed advertising inventory for online CPA advertising network,

Leadermarkets.com, utilizing DirectTrack technology.

. Negotiated advertiser terms, managed client campaign data in ad

server, and analyzed publisher performance.

. Advised on company marketing initiatives including creative

development & design, media buys and performance analysis.

. Special project management, customer service & sales, and e-mail and

telemarketing with clients and potential advertisers.

Shareloot.com/MountWeb LLC - Kansas City, MO

Director of Sales & Marketing June

2004-June 2005

(Pay -to-Click Start-up Company. Managed properties included;

Shareloot.com, GeneralDigest.com, ScandalTimes.com, GimeeGossip.com,

WorldwideReport.com)

. Managed all aspects of advertising inventory for company web

publications including; statistical performance, A/B ad testing,

coordination with online advertising brokers and direct merchants,

operating procedures for data entry of HTML and JavaScript into

proprietary ad server, monitored conversions metrics and determined

circulation optimization needs to maximize revenue.

. Special project management including; development of internal specs

for tech tools and site management, design direction and copywriting

of corporate website properties and e-newsletters, establishing naming

conventions and publication launch specs, and software beta testing

coordination.

. Directed all company marketing initiatives including; creative

development, ad copy writing, media buys and performance analysis

(with advertising brokers and direct publications), CPA & PPC

marketing, search engine placement & keyword analysis.

Freelance Designer & Internet Consultant - Kansas City, MO

Oct 2003 - July 2004

Surf-Nation LLC/Harmony Printing & Development - Liberty, MO & NKC, MO

April 2001-Oct 2003

Director of Internet Operations & Marketing

(Hired as Print & Web Design Coordinator for HPC and promoted to Managing

Director of internet start-up company, Surf-Nation LLC.)

(Properties include; Surf-Nation.com, Surf-KC.com, Surf-Liberty.com,

HarmonyPrints.com, Surf-Shopping.com)

. Managed business operations including; office management, staffing,

business planning, communication, accounting, marketing, staff

development, purchasing, sales, advertising coordination, production,

trade show management.

. Sales Management (sales projections, pricing development, sales goal

establishment, comp plan, staff motivation).

. Production Management (developed standard operating procedures and

production forms, staff recruiting and supervision, task delegation

and project management, quality control, account records management,

etc.)

. Marketing Management & Art Direction (strategic planning, design,

copywriting, performance analysis, etc.)

. Print & Web Page Designer (Developed designs and art direction for

variety of external clients. Generated media marketing plans for

clients. Promoted client businesses and web properties via traditional

media and online sources. Planning and art direction for all internal

and external needs for the organization's business initiatives and PR

functions.)

Harmony Printing & Development - Liberty, MO

Sept 1999 - April 2001

Print & Web Design Coordinator

. Developed and implemented company's web design offering (portfolio

preparation, pricing development, creation of marketing materials,

sales, client services, technology coordination, online marketing,

etc.) Hired & managed design and sales personnel.

. Developed company Intranet site, redesigned web site, and designed

all company literature and advertising.

. Designed web pages and banner ads for a wide variety of clients, and

proposed online marketing plans (Renaissance Festival, Branson

Starbill, Fagan Co, Integrity Custom Services, Covenant Chorale,

Liberty Cycle Center, etc.)

. Designed print publications and advertising for wide variety of

clients (Liberty Hospital, William Jewell College, GEHA, Missouri

Valley Tennis Association, St. Jo Visitors Bureau, Renaissance

Festival, Army ROTC, Demolay, etc.)

Lifetouch Publishing Company - Kansas City, MO

Desktop Production Supervisor & TIER III Technical Support

Oct 1996 - Sept 1999

(Recruited as Desktop Project Leader to develop and implement a new desktop

publishing program for Elementary and Junior High schools, promoted in Dec

1997 to manage rapidly growing division of highly successful program)

. Staffed, trained, & coached production personnel to produce disk

submitted work in a deadline driven production environment.

. Engineered all processes to enhance quality and increase

productivity; Planned production capacity and seasonal budgets.

. Designed marketing literature & CDs and wrote & designed all school

training manuals for desktop publishing program.

. Developed standard operating procedures with written documentation,

production forms, and custom tracking database.

. Managed multiple priorities on strict deadlines; staged workload to

maintain quotas, budget management.

. Developed and personally administered annual in-field technical

training for national sales force (150+ employees); Provided technical

phone support for customers utilizing PageMaker, Quark, Photoshop, and

proprietary company software.

Walsworth Publishing Company - Brookfield, MO Jan

1992-Oct 1996

(Originally hired as a Paste-up artist and was promoted 4 times into higher

leadership roles in less than 4 years)

Graphics Coordinator/ Production Support Technician

April 1996 - Oct 1996

. Established standard operating procedures and training curriculum

for digital composition division.

. Provided technical support and training to production staff.

(Software installation, computer maintenance, production training, and

digital document troubleshooting).

. Coordinated, created, and programmed large library of graphic

artwork for digital usage with automation of Wacom tablet.

Composition Production Coordinator Jan 1996 -

April 1996

. Assisted Composition Division Manager in supporting production

procedures for over 70 employees.

. Consulted with department employees and supervisors to engineer

processes for improved quality and increased production. Implemented

new procedures, trained staff, and verified quality and production

integrity.

. Production liaison with corporate marketing department and research

& development team; Reviewed changes to policy and programs and

managed all projects to implement new procedures and software

enhancements into manufacturing.

Composition Technical Lead/Technical Project Manager Sept

1994 - Jan 1996

. Provided training and technical support for electronic page layout

and digital artists.

. Developed procedural processes for new technology pilot programs,

digital scanning, disk library, zip disk proofing.

. Production analysis, process modifications, designed forms and

documentation to support production processes.

Production Lead Oct 1993 - Sept

1994

. Supervised over 16 employees with strict production deadlines

(employee reviews, staff motivation, goal setting, coaching, training,

scheduling, problem solving, team building, workload staging, and

quota management).

. Integral in set-up and implementation of digital proofing program

and processes (Pilot program).

Paste-Up Artist Jan 1992 - Oct

1993

. Created original camera-ready artwork from specs and sketches for

yearbooks. (computer graphics, illustrations, hand-setting art type,

retouching photographs, COBs, design borders, page art, etc.)

. Instrumental in converting graphic design process from traditional

to digital.

Universal Dairy Equipment - Kansas City, MO

Marketing & Technical Communications Coordinator Jan

1990 - Jan 1992

. Coordinated production of all technical and marketing publications

with the advertising agency, marketing & technical departments, and

desktop publishing department.

. Developed copy, graphics & layouts for marketing literature,

technical documents and product packaging.

. Executed marketing plans, organized training schools and product

shows, coordinated public relations activities.

. Co-Editor of Company Newsletter (graphics, writing, photography,

scanning, proofreading, production & layout).

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E d u c a t i o

n

Truman State University (formally NMSU) - Kirksville, MO

1985 - 1989

Major - Advertising Design/Visual Communications

Courses complete include; fine arts studio classes, advertising layout and

design classes, graphic arts technology classes, marketing and

communications classes, psychology courses, general business, general

education and art history courses.

Professional Seminars/Training (1990- 2008):

"Advanced Microsoft Excel - New Horizons", "Leadership Seminar"; "Web

Development Conference"; "7 Habits of Highly Effective People"; "Graph Expo

2001, 2002", "First Things First" ; "Success 98"; "Desktop Publishing

Conference"; "How To Be an Effective Team Leader"; "Problem Solving"; "Time

Management"; "Team Building"; "Contemporary Leadership"; "Managing

Conflicting Priorities and Demands"; "Grammar and Usage for the Business

Professional"; "How to Proofread"; "How to Work with Difficult People"

Technology and Computer Abilities:

. Extensive Experience with both Macintosh and Windows Software;

Microsoft Excel Salesforce (CRM software) Adobe

Photoshop

PageMaker InDesign Freehand

Illustrator Swish Adobe Acrobat

FileMaker Pro Microsoft Word Quark Xpress

Power Point Visio Direct Track

(Online Advertising Software)

Dreamweaver/HTML

. Proficient with scanning, digital photography and various media.

. Internet, font management, and graphic file format experience.

. Teaching/Training experience; PageMaker, Quark Xpress, Illustrator,

Photoshop, and general Mac and PC Office Programs.

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