Robyn Cobb

*** ***** ****** **** ( Alpharetta, Georgia 30005 ( 404-***-**** (

abk2pw@r.postjobfree.com

Marketing Executive

Marketing Strategies /Technology Marketing / Social Media

Highly focused, passionate marketing and business leader with extensive

experience championing substantial sales and profitable growth. Proven

ability in the visioneering of creative marketing strategies and programs

to deliver immediate results. Experience in revitalizing organization

performance via cutting-edge analysis, strategic planning and business

development programs. Recognized as an energetic leader, strong motivator,

noteworthy communicator and exceptional innovator with superior business

acumen.

Strategic Market Planning New Market Introduction

Penetration

Digital/Social Media Market Research & Analysis

Product/Solutions/Services Team Building & Management

Marketing

Marketing Collateral Development Budget Preparation/Administration

SEO, SEM, Event Planning

Direct Marketing Visionary leadership

Professional Experience

MARKETING STRATEGIST, 2009-present

Technology Marketing, Branding, Visionary Leadership,

Working closely with technology companies in B2B and B2C in a key role to

provide strategic leadership in the formulation of the marketing vision and

plan. Education on how to introduce and implement a social media strategy

that builds an engaged community. Building solid relationships with key

evangelists and bloggers to educate and create awareness. Blogging on

behalf of the brand, and various executives. New product/solutions

introductions and penetration

Selected Contributions:

V Worked closely with the CEO of Cliqset, a Saas social media startup to

define the marketing vision and strategic plan for a go to market

strategy

V Defined detailed marketing strategies that grew the community 114% in

one month

V Worked closely with Boxee team and Launch Squad on the Boxee/Cliqset

big reveal managing and coordinating, all launch efforts along with:

Blogger outreach and community engagements

V Served as the liaison between development and the marketplace to

define and translate technical specifications and customer

requirements for broader adoption

V Conducted market research to define and penetrate key market segments

V Served as product/company evangelist speaking at conferences, doing

product demos and press interviews. (Internet Summit, SMB Forum, New

Media Atlanta, Web Expo NYC, Product Camp)

V Defined and executed the digital strategy including blogging, SEO,

social networking

V Identified and educated industry analysts and leaders to create

excitement and buzz for new technology introductions

V Planned the successful global launch of the social community,

including all online materials, press interviews and demos, timing

around key industry events

V Building and developing community, engagement and brand advocates

V Founder of Social Strategy Project workshops designed to assist

organizations in the B2B segment to develop and execute new media

strategies

DIRECTOR, MARKETING 2006 - 2008

Premiere Global Services - Atlanta, Georgia, Global Provider Communications

Technologies

Define strategy to develop, execute, and manage comprehensive marketing

plan encompassing integrated marketing initiatives designed to penetrate

and grow targeted vertical market segments. Plan and execute regional

market research and analyses. Play integral role in product development

activities. Lead and direct forward-thinking marketing team. Design and

implement key strategies for thought leadership.

Selected Contributions:

V Visioneered and successfully executed the integrated strategy and

tactical plan for digital media including, blogging, building and

recruiting 2 communities, PR and online advertising

V Briefed executives on market conditions, industry news and marketing

effectiveness

V Worked closely with Product Management and Development in defining and

advancing technical and customer requirements from concept to the

marketplace

V Served as Solutions Marketing Director for Document Solutions division

grew revenues over 40% in two quarters

V Planned and coordinated education and lead gen events including

Webinars, Podcasts etc.

V Conducted market research to define key vertical segments and

positioning to create and execute successful marketing strategies to

grow market share and revenue quickly and efficiently

V Orchestrated development of the company's first competitive response

system, integrating competitive intelligence with marketing programs

specifically designed to disrupt the global unified communications

marketplace

V Served as Channel Marketing Director for Middle Market new product

introductions ( mobile, eMarketing) exceeded business plan by 20%

closing at 120% of plan

V Created and collateral to support the online and traditional marketing

channels

V Responsible for the implementation of marketing campaigns across all

channels and mediums

V Worked closely with analyst community as PGI worked to define a new

category in Saas and cloud computing

V Defined and executed lead gen and loyalty campaigns globally raising

revenues and projections

V Appointed to Forrester's advisory board for the FLB

V Speaker at Speechtek 2007

MANAGER, MARKETING, 2005 - 2006

Siemens Energy & Automation - Norcross, Georgia

Developed and managed a wide range of marketing tools, including

promotional materials, direct-mail pieces, Special Events (Webinars,

Podcasts, Tradeshows etc) and Web site content. Defined and evaluated

product marketing collateral, programs, and analyses. Tracked, projected,

and reported both advertising and circulation-based marketing programs.

Maintained communication with management to ensure marketing activities

aligned with business goals. Provided leadership and direction to marketing

associates to guide the creation of marketing materials, public and analyst

relations and ensure congruence with objectives.

Selected Contributions:

V Defined and launched the first new media campaigns to introduce SEA as

a current, innovative brand (gaming, podcasting, seo)

V Launched first SEO campaign for wireless automation as part of a pilot

project with Google, resulting in other BU's following the plan and

model

V Planned, and coordinated product launches, including: marketing

materials, industry events, press interviews, presentations

V Worked closely with engineering to understand and define market and

customer requirements

V Launched most successful HMI campaign in US history generating 250

actionable leads generating and a 5% revenue lift in 60 days

V Planned and led execution of all online and print advertising

campaigns that led to 5x ROI

V Created and executed successful marketing communications strategies

that resulted in the BU closing 15% over plan

MARKETING CONSULTANT, 2003 - 2005

Atlanta, Georgia

Worked with a variety of technology organizations to carry out a full range

of marketing functions. Established product selection, pricing, and

programs. Provided strategic guidance for integrated marketing promotions

and in communicating marketing programs. Developed creative, print, and

online marketing collateral.

Selected Contributions:

V Define and successfully manage key events such as tradeshows,

technology seminars and joint customer events globally

V Develop and manage integrated multi-touch campaigns from strategy to

creative through execution including measurement and reporting

V Generate brand awareness and leads through the use of traditional and

online mediums

MARKETING MANAGER, 2000 - 2003

Universal Instruments, Binghamton, New York

Create, implement and manage all direct/database-marketing programs

globally, including assisting sales in identifying target audiences, target

offers and measurement techniques for prospects as well as channel

partners. Maintain ongoing relationships as well as build new relationships

between marketing and the channel partner network.

Selected Contributions:

V Launched industry's first opt-in newsletter growing to over 5000

subscribers in 60 days

V Planned and executed new market and new product introductions

V Defined solution bundle offerings

V Won the CAST Genesis award for best integrated campaign for

strategically and successfully deploying PR, digital media, direct

marketing and advertising

V Instrumental in winning the VLSI award through the use of Public

Relations and customer communication

ASSEMBLY PRODUCT MANAGER, 1999 - 2000

Graphicode, Seattle, Washington

Create product requirements for development and improvements. Investigate

new product opportunities; assess existing industry products and their

market acceptance. Plan and coordinate product rollout, establish

development schedule with engineering, project management and senior

management, coordinate all assembly market materials, produce and conduct

product demonstrations.

Selected Contributions:

V Expedited the release schedule to be first to market with key features

resulting in an immediate revenue lift.

V Speaker/contributor for various industry events

MARKETING PROGRAM MANAGER, 1997 - 1999

Siemens Energy & Automation, Norcross, Georgia

Define, position, and develop Siemens SIPLACE brand image in the

marketplace. Identify market opportunities and validate business

assumptions. Write and place press releases and technical whitepapers,

maintain an ongoing relationship with key members of the press.

Selected Contributions:

V Manage all lead generation programs resulting in the generation of

$45m in annual revenue

V Responsible for developing the customer persona that was instrumental

for all targeted marketing efforts and growing to #1 in the

marketplace in 18months

Senior Account Executive, 1996 - 1998

Innotrac Corporation, Norcross, Georgia

Create contact strategies, manage data flow, creative development, sales

analysis, reporting, fulfillment, and associated costs for large customers.

Manage multiple agencies, designers, printers, while ensuring process and

project integrity. Develop testing through messaging, creative variables,

data selects, variable product/pricing offers.

Selected Contributions:

V Responsible for developing and executing the process and programs for

the lead management campaigns with key customers

V Proactively drove significant improvements in workflow, communication

and sales

V Designed tradeshow response programs that ensured fulfillment and

engagement

V Accounts: Siemens Energy & Automation, Inc, Georgia Special Olympics,

Larson Juhl, and LXE, Inc.

Education & Credentials

Bachelor of Arts, Speech/Communications, ( Georgia State University -

Atlanta, Georgia

Speaker ( Social Media, Twitter, Personal Branding, Social Aggregation

Blogger ( Project Authenticity, Chasing Goodness, various guest posts

Founder ( Social Strategy Project

Co-Facilitator C3G

Contact this candidate