CASEY J. ROBINSON
**** *. ********** **, ******** City, MI 49684
********@****.****.*** 231-***-****
Education GRAND VALLEY STATE UNIVERSITY Grand Rapids, MI
Seidman College of Business
Bachelor of Business Administration in Marketing and Management,
May 2010
Cumulative GPA: 3.20/4.0
University Honors (Fall 2006, 2008)
Member, Phi Chi Theta Professional Business and Economics
Fraternity
Experience gRAND VALLEY INSTITUTIONAL MARKETING Grand Rapids, MI
Jan. 2008-Feb. Student Marketing and Administrative Assistant, Market Research
2010
Organized and analyzed research on Graduate Program enrollment
within state of Michigan in order to produce report on key
factors influencing enrollment
Presented findings to GVSU Graduate Programs, facilitating
administrative decisions on strategic program expansion that
would increase enrollment interest
Edited GVSU's sustainability report, preparing for annual
release
Created and updated in progress jobs using Virtual Ticket,
Photoshop and Drop box software's in order to expedite
completion of marketing projects
Developed and implemented new system of organizational filing
for all Institutional Marketing's finished and in progress job
proofs
Sep. 2009-Dec. GRAND RAPIDS WHITEWATER INITIATIVE Grand Rapids, MI
2009
Marketing Consultant
Collaborated with organization administrators to develop a
creative marketing plan in order to increase community awareness
of program objectives
Used online social media networks in order to inspire support to
open up stretch of the Grand River for whitewater recreational
purposes
Researched and demonstrated effective new viral marketing
techniques
Prepared and presented marketing plan to Whitewater Initiative
executives
Aug.2009-May GRAND VALLEY STATE ADMISSIONS OFFICE Allendale, MI
2010
Student Ambassador, Student Services
Assisted admissions office with recruitment events including
student previews, visitation days, and panel discussions in
order to improve recruitment experience
Enhanced GVSU population by providing a positive representation
of student body and sharing personal experiences with
perspective students and parents
Jan. - April rOCK AGAINST HUNGER Grand Rapids, MI
2009 Event Planner, Fundraiser
Prepared and organized a benefit concert at Grand Valley State
University to help Second Harvest Gleaners Food Bank in Grand
Rapids
Solicited money in donations in order to fund project given
empty budget allowance
Communicated with concert venue, multiple donors and food bank,
providing updates on relevant and important information and
ensuring smooth preparations
Presented project to a class of 35 students, demonstrating
overall results and effectiveness of overall project goals,
planning and execution
Additional Proficient with Microsoft Office programs, previous experience
with Adobe Creative Suite programs Photoshop, In-Design and
In-Design, basic HTML and website editing knowledge
Over six years' restaurant and customer service experience
including four years as a server, working to provide customer
satisfaction while ensuring quick table overturn for restaurant