David J. Hayden
**** ******* *****, *****, ** ***46 . 616-***-**** .
***********@*****.***
PROFESSIONAL SKILLS
Strong computer design skills and proficiency in many creative applications
and publishing programs
Marketing strategy development and implementation
Project management leadership and working with diverse individuals to
ensure the success of team goals
Well-organized, self-motivated and accountable for projects, ensuring
timely, accurate and successful completion
Able to quickly adapt to new situations and systems
Excellent communication skills
WORK EXPERIENCE
Event/Promotions Manager, Grand Rapids Press, Grand Rapids, MI, 2000-2009
Develop and implement marketing strategies and creative promotion for
several internal departments, including Advertising, Circulation,
Classified and Editorial, in addition to outside advertising clients
Manage and coordinate involvement and visualization at sponsored events,
promotions and consumer shows:
- Michigan International Auto Show, 2000--2009, resulting in thousands of
contest entries
- Grand Rapids Press Yard Sale, 2001-2008, resulting in 185 exhibitors
and 15,000 shoppers
- Grand Rapids Press BeHealthy Live Health Fair, 2008, resulting in 50
exhibitors and thousands of shoppers
Promotions Coordinator, Grand Rapids Press, Grand Rapids, MI, 1995-2000
Design, research and produce support materials for internal departments and
external clientele, including print promotions, direct mail pieces, point
of purchase materials, graphic displays, billboards and logos
Develop project printing specifications and coordinate publication with
printers
Marketing Assistant/Sales Representative, Grand Rapids Press, Grand Rapids,
MI, 1994-95
Assist with development of marketing/promotional strategies and design
Increase client base by cold-calling potential customers within other sales
representatives territories
PROFESSIONAL RECOGNITION
Award of Excellence, 1997, Consumer Electronics, Ameritech, Federation
Advertising Circulation & Marketing Excellence (ACME)
Third Place, 1997, Best Campaign or Series, Ameritech, ADCON 1997, Michigan
Press Association
First Place, 2000, Best In-House Promotion Idea, Sports Weekend Kickoff,
Better Newspaper Contest, Michigan Press Association
Second Place, 2000, Best Classified In-House Promotion Idea, Pass It On
series, Better Newspaper Contest, Michigan Press Association
Silver ADDY Award, 2006, Multi-media Campaign, Something's Got To Go, West
Michigan Ad Club
EDUCATION
Michigan State University, East Lansing, MI, 1990-94
Bachelor of Arts, Advertising, 1994
SPECIALIZED TRAINING
Macintosh computer: Adobe InDesign, Adobe Photoshop, Adobe Illustrator and
QuarkXpress, as well as Microsoft Office