Sales Manager

Rick Richardson

***** ********* *** - ****** ******, CA 92677 - Phone: 949-***-**** - E-

Mail: abjzu9@r.postjobfree.com

PROFESSIONAL SUMMARY:

Experienced sales executive with domestic and international sales campaigns

in CNC controlled capital equipment and CADCAM software sales seeking

account management position. I possess a strong communication stream via Bi-

lingual skills (English and Spanish), enterprising business development

expertise, and extensive channel sales knowledge and VAR establishment with

sales hunter instincts. Ability to interpret software technologies to CNC

machines via a strong electro-mechanical technical background.

EDUCATION: San Diego Business College - Certification: Sales/Marketing

Management

Saddleback Community College -Summer Semester: GE

requirements

BILINGUAL: English - Spanish

PROFESSIONAL EXPERIENCE:

SURFWARE INC. 12/09 -

6/10

Regional Sales Manager Camarillo, CA

CADCAM software and technology sales for a leading supplier of solution

software for the manufacturing industry and CNC machine tool controls.

Targeted industries included aerospace, defense and military suppliers,

precision CNC machine shops. Responsibilities included; re-establish

expired software maintenance customers, manage existing accounts, up-sale

modules to existing licenses, prospecting, close sale opportunities.

Territory included; Southern CA, AZ and TX.

. Sale educational licenses - University of Texas, El Paso

. Set up and execution of 3 User Group Meetings - Sales Results = $

51,000

. Re-established expired software maintenance customers = $ 33,000

SIGMATEK SYSTEMS LLC, 7/05 -

4/09

International Regional Sales Manager Cincinnati,

OH

Software Solutions Sales and New Business Development for industry leading

profile cutting and sheet metal CAD/CAM nesting software while targeting

steel service centers, steel and precision sheet metal fabricators. Managed

direct end user sales, and developed network resellers domestically and

within Latin America. Sales territory includes: 4 Western Region States for

1.5 years, and Latin American region (Mexico, Central America, Venezuela

and Colombia).

. Increased Western Region Sales by 337% in a 2 year period after the

territory was dormant for the prior 14 months

. Pioneered sales project for elevator industry and implemented

strategic sales plan for largest US elevator facility in Latin America

resulting in a $102,00 sale

. Established 1 western software reseller generating $202,000 sales

revenue

. Established 3 Latin American software resellers generating $192,000

sales revenue

. Increased customer retention in Western Region by 21% through software

subscription renewals

. Executed CADCAM benchmarks resulting in replacing competitive software

solutions all with more than 5 years with competitive CADCAM, or CAM

software

KRB Machinery Co.

12/00 - 2/05

Regional Sales Engineer

Wrightsville, PA

Large capital equipment sales for an industry leader in rebar/wire

machinery and software controls manufacturer. Direct sales presentations

via exhibition conventions, video internet presentations to C - Level,

managing directors, and equipment purchasing decision makers. Sales

territory: 11 Western US states, Mexico, Colombia and Panama.

. Opened Latin American precast market with 1st CNC machinery sale of $

127,000 in Panama

. Exhibited in first Latin American "World of Concrete" resulting in

sales of $377,000

. Developed machinery video resulting in $ 101,00 rebar shearing line in

Colombia

TEXMAC Inc.

3/98 - 12/00

Regional Sales Manager

Huntington Beach, CA

Managed direct sales of CNC industrial embroidery machinery and CADCAM

design software. On site or via Internet exchange CADCAM presentations to C-

Level executives, design dept. developers, and or production management

personal in both English and Spanish. Sales territory: 5 Western Region

states and Mexican border maquiladores.

. Established first sale of machinery into Mexican Western Boot Industry

. Generated $521,00 sales in new sales territory in 2nd year

Brother International Corporation

10/ 84 - 3/98

BAS Sales Engineer

Los Angeles, CA

Managed 6 technical field service engineers and technical department for a

$ 45million industrial sewing machine division. Reported directly to the

Director of Sales in the development and implementation of

mechanical/pneumatic clamping applications for CNC industrial sewing

machines.

. Developed Mexican shoe industry market by design of

mechanical/pneumatic clamping mechanisms for CNC industrial machinery

(6 different models). Resulted in sales of $ 250,000

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