Sales Manager

Christina Creager

abjzmd@r.postjobfree.com ( H: 509-***-**** ( C: 509-***-****

Executive Management

* Strategic Planning * Competitive Trend Analysis

* Key Client Retention * Budget Preparation &

Administration

* Team Leadership & Mentoring * Contract Negotiations

* Employee Retention * Project Management

* Public Relations & * Articulate & Persuasive

Communications Presenter

Professional Experience

ACCOUNT MANAGER-CONSULTANT

Magner Sanborn, Spokane 2009 - 2010

o Sought out by agency for strategic insights, efficient project

management and excellent client relations.

o Provided daily communication with client and coordination of

internal/external resources to adhere to tight timelines and ensure

client satisfaction during a complete product re-brand for Qualcomm's

FLO TV launch.

o Managed creative output of all materials to include, packaging,

point of sale materials, social media, event merchandising and

Super Bowl television commercials.

o Created new workflow process for clients and internal team to

ensure content accuracy and improve time efficiency on creative

projects.

DIRECTOR OF MARKETING & COMMUNICATIONS

Next IT Corporation, Spokane WA 2008 - 2009

o Developed, executed and managed comprehensive marketing plan to

penetrate and grow targeted markets, support sales and meet revenue

objectives.

o Simplified company website design and copy which raised product

knowledge and increased customer inquiries.

o Analyzed website analytics and restructured inbound marketing and

keyword campaigns which generated more targeted web traffic.

o Recommended and created a customer satisfaction survey to identify

areas of client dissatisfaction and measure areas of improvement on

project implementations.

o Generated employee survey that led to the creation and execution of a

successful monthly company newsletter.

DIRECTOR OF CLIENT SERVICES

MWR an Ascentium Agency, Spokane WA 2000-2008

o Direct management of account service team including recruiting,

hiring, training, reviews and account assignments.

o Managed $2 million budget, P&L and contract negotiations.

o Implemented new department policies and revised processes that

improved operational efficiencies during company acquisition.

o Collaborated across multiple departments to coordinate on-time

delivery of projects, promote client satisfaction, and ensure

competitive edge for the agency.

o Drove annual revenue through the creation and implementation of new

reporting method that measured employee productivity and billable

hours.

o Spearheaded new monthly performance program evaluating employee

achievements and utilization rates.

o Increased agency profitability by 5% due to increased client annual

billings.

o Defined geographic marketing strategies for one of the best performing

Co-ops in the region to launch multiple new products in select markets

that led to increased sales and market share.

o Captured a 7% increase in client sales for 60 consecutive months with

an overall increase of 29% over 5 years.

o Reduced Co-op merchandising costs by 10% through contract negotiation

and coordination of a more efficient schedule for distribution.

Education

Bachelor of Arts (BA), 1993 - Eastern Washington University - Cheney, WA

Public Relations and Communications Training (DHC-U), 2008 - Desautel Hege

Communications -Spokane, WA

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