VICKIE A. LAWRENCE
*** ****** **** **********, ******* 36064
334-***-**** E-mail: ******.********@**********.***
OBJECTIVE: To secure a position with a progressive organization that
provides the opportunity for development and growth commensurate
with ability and attitudes.
EDUCATION Auburn University, Auburn Alabama
Georgia Southern
University, Statesboro, Georgia
Bachelor of Science, Communications 1997
EXPERIENCE
May 2007 - Present Marketing Manager
Centro Properties Group, Inc. Montgomery, AL
Assists to refine and execute quarterly marketing
plan. Develops and implements events to generate
traffic and sales for the Center. Research and modify
marketing plans to address the needs of retailers.
Oversees the progress of the teen board which
consists of 40 members. Develops partnerships with
community groups. Assists our advertising agency with
developing strategies to promote Center events.
Approves creative for print and radio advertising.
Assist with the effectiveness of the website.
Monitors marketing budget by using our billing system
JDE. Writes press releases. Encourages community
group and media outlets to host events at the mall
and assists with strengthening media relationships to
increase and capitalize on public relations
opportunities.
May 2004 - Mar. 2007 Administrative Assistant
Barge Waggoner Sumner & Cannon, Inc. . Montgomery, AL
Relieved two vice presidents of administrative detail. Prepared
client proposals and contracts. Maintained inventory
of project and billing files. Logged and updated
billable associate time using our billing system
(BST). Processed client payments daily. Researched,
draft and abstract reports upon request. Provided
back-up data as needed. Assembled environmental
assessments, airport master plans, proposals and
specifications. Scheduled travel arrangements for
office staff. Arranged amenities for the office staff
and visitors as needed.
Feb. 2003 - May 2004 Marketing Manager
Johnson, Daniels & Associates . Savannah, GA
Established and developed distribution networks for
the company's product lines. Initiated market
research studies and surveys to improve customer
service. Analyzed and advised toward new and better
products, packaging and delivery of products. Ordered
all marketing materials for promotions and maintained
inventory reports. Directed and evaluated ongoing
marketing strategies, which allowed for sales
departments to provide better and more saleable
products.
Oct. 2001 - Feb. 2003 Store Manager
Triton PCS Inc. d/b/a SunCom . Athens, GA
Prepared month end reports. Trained and supervised retail and outside
sales team. Generated daily sales reports. Scheduled
local newspaper and radio advertising. Conducted
sales and customer service meetings. Handled
incoming customer service and sales calls.
Maintained and balanced petty cash and local company
checking account. Made schedules for staff. Audited
inventory daily.
Dec. 1994 - Dec. 2000 Director of Sales/Interim General Manager
Price Communications Wireless, Inc. . Montgomery, AL
Supervised retail and outside sales team. Responsible for 3 wireless
stores. Managed a team of 75
Employees. Managed a budget of 1.7 million. Scheduled newspaper and
radio spots.
Responsible for daily sales projections and reporting. Conducted
sales meetings. Promoted to
Director of Sales
November 1998. Prior to 1998, I worked for Price
Communications in several
positions: Account
Executive, Store Manager and Marketing Manager.
Jun. 1991 - Jun 1994 Supervisor
Dial America Marketing. . Athens, GA
Supervised 80+ representatives during various shifts.
Trained team leaders and telemarketers. Handled
customer service calls that were too difficult for
representatives. Developed training schedules for
representatives and supervisors. Coordinated training
for new campaigns proposed by clients. Developed a
multi-functional training manual for the market.
REFERENCES Available upon request.