Sales Customer Service

CHRISTOPHER J. WELCH

**** *********** **.

IRONDALE, AL. 35210

601-***-**** ******@*****.***

PROFILE :

A sales and management professional with 25+ years of diversified and

progressive experience. Demonstrated expertise in new business development

(Direct/Manufacturer's Rep.Mgmt/Multi-Channel Distribution), creating and

implementing marketing strategies, strategic account selling on local and

national level, customer service and reseller management. Understands

process of changing business climates, and translates that understanding

into effective tools for generating business opportunities, and creating

innovative plans to increase the profitable development of the

organization.

. Consistently recognized for goal achievement/ work ethic/dedication.

. Achieved Parker Hannifin (Seal Technology Center) status for Gatlin

Seal Group.

. Exceeded sales targets of all new product introductions by 15% or

more. Specific concentration :

Service-Line Ball Valves/ Butterfly Valves/ Resilient-Seat Gate

Valves/ Fire Hydrants/ Residential Cold Water Meters/ Backflow

Preventors/ Check Valves.

. Ranked 6th of 36 sales representatives in total volume/% sales

increase, all products.

. Turned key government/regional specifications resulting in 600,000

additional sales the first year.

. Generated 3.5M increase in new account business for the Commercial

Cast Division in first year.

. Motivated assigned manufacturers reps. to exceed sales targets and

contribute to profitability.

WORK EXPERIENCE :

2007-2009 GATLIN CORPORATION BROOKHAVEN, MS. SEAL DIVISION MANAGER

Direct report to President. Full P&L responsibility for multi-branch seal

products distributor. Twelve direct reports. Represented primarily Dupont

and Parker Hannifin. Current objectives are being met with success.

. Streamlined inventory / staff levels increasing profitable margin.

. Secured ISO certification / compliance, to gain access to new markets.

2005-2006 CONBRACO IND. MATTHEWS, NC. SALES MANAGER- CONTRACT

MANUFACTURING

Direct report to President-CEO. Developed and managed sales for

foundry, screw machine and investment cast operations on national level.

Generated $36M in quote activity, first year. Business unit consolidated

November 06.

1995-2005 LEE BRASS CO. ANNISTON, AL. MANAGER- COMMERCIAL CAST

SALES

Managed $15M in sales for Custom Cast Division of brass foundry.

Built, developed, and exploited new business opportunities through the

effective management of manufacturer's representatives, and direct

responsibility of Key Accounts on national level. Full responsibility for

forecasting, planning, and sales.

. Grew new business 36% in six months, and expanded overall sales 29%

over three year period.

. Promoted to Commercial Cast Sales Manager from Sales Specialist 1995-

2000.

. Successfully launched new product introduction ( Residential Cold

Water Meters). Created and executed marketing strategies

resulting in 1.2M sales increase first year. Sustained margins in

excess of 34% and elevated brand image in commodity driven market.

. Expanded Direct/New Distributor account volume 22%.

. Provided tools and extensive training to drive manufacturer

representative sales.

1980 - 1995 MUELLER CO. DECATUR, IL. AWWA SALES

REPRESENTATIVE

Responsible for the management of $10M annual sales of flow-control

products in VA/MD/D.C. Continual volume growth through:

. Empowering Distribution via ongoing training, joint call activity, and

turning product specifications, while successfully defending

proprietary and preferred position. Elevated market share position

16%.

. Developed direct accounts through solid relationships, innovative

product promotion, and consistent follow-up to customer needs. Grew

Direct Account volume 32% first two years.

. Expanded Distribution channels for flow-control products, to spread

Key-Account risk. Developed balanced distribution and sustained annual

double-digit sales growth 1986-1995.

. Promoted to Field Sales from Eastern District Office Manager - 1980-

1986.

. Upgraded the customer service level, by streamlining computer order

processing and status reporting of $55M annual volume, supervising a

staff of five. Implemented programs reducing order entry error 22%.

Increased capture ratio of Direct Bid activity 28%.

EDUCATION:

1980 University of Connecticut Bachelor of Science - Business

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