RICHARD SHAW

**** ******* ****

Richmond, Virginia 23229

abjxp4@r.postjobfree.com

h: 804-***-****

m: 718-***-****

EXPERTISE:

. Extensive strategic marketing, branding and corporate

communications experience

. Heavy involvement with C-suite executives to develop branding,

marketing strategy and corporate positioning

. Ability to translate complex product and strategic marketing

information into creative copy for print and television

EXPERIENCE:

11/01 - 05/04 & Shaw Communications, New York, NY & Richmond, VA

7/08 - present Independent marketing and communications

consultancy, with industry specialization in

financial services and film/television. Areas of expertise include

corporate identity and reputation, media relations,

internal communications and marketing communications.

Completed a wide variety of projects for top-tier public relations

firms as well as directly for corporate clients. Projects

included:

. Dechert, LLP (developed and implemented public relations,

communications, marketing and branding strategies to

enhance and increase firm's visibility)

. Freelance writer, Wechsler Ross & Partners (various

financial services)

. Assouline Advertising & Publishers (luxury branding and

copywriting)

. Manulife Financial (corporate positioning, product

marketing, crisis management)

. Standard & Poor's Corporation (audit of communications

strategy and logistics)

. Oppenheimer Mutual Funds (media/communications audit)

. AIM/INVESCO (merger announcement employee video)

. The Tenants, released 2/06. Adaptation of a Bernard

Malamud novella, Miramax

. Roger Dodger, released 12/02, Holedigger Productions

. Off the Map, 2003 Sundance & Cannes Film Festivals,

Released 2005, Holedigger Productions

. Black Hollywood; Paul Robeson & Beyond, orig. aired 3/03

. House Calls, the Life & Work of William Carlos Williams,

orig. aired 4/02

06/08 - 07/08 Arnhold & S. Bleichroeder Advisers, LLC, New York

Head of Institutional Marketing & Communications, Vice

President

. Managed team of five developing and implementing

international public relations and marketing strategies

for institutional sales channel.

04/06 - 05/08 Schroder Investment Management, New York

Director of Communications & PR

. Developed and maintained regular international press

contacts, particularly in London, Paris, Rome, Dubai,

Beijing, Tokyo, Sidney and Hong Kong to increase Schroders'

media exposure.

. Worked closely with the Chief Investment Officer, Global

Head of Public Relations, Global Head of Marketing,

Portfolio Managers and regional CEOs (London, New York,

Paris, Berlin, Rome, Tokyo and Hong Kong), as well as all

senior executives with business line responsibility to

create public relations and marketing messages.

. Identified and provided counsel to senior management with

regard to emerging opportunities, as well as negative

business developments that could pose a reputational

threat. This area also included managing an external public

relations agency as well as managing the external

communications budget.

. Developed and implemented a comprehensive public relations

strategy for the region in conjunction with key messaging

points of senior management. PR activities covered

corporate identity (writing and prioritizing messages),

brand identity and positioning; media relations, media

training for spokespeople, crisis management; drafting

communications materials (e.g., talking points, messages,

Q&A, client correspondence, etc.); corporate image

advertising; product p.r.; speaker placement; developing

and implementing media events; and placement of bylined

articles.

05/04 - 03/06 Wechsler Ross & Partners, Inc, New York

Senior Editor, Content Strategist

. Developed and implemented brand strategy and strategic

marketing communications at mid-sized advertising agency.

. Provided editorial direction, strategy and design

implementation for marketing collateral.

. Worked with print and web designers to develop strategic

concepts that accurately reflect the client's voice and

oversaw copy development/editing.

12/00 - 09/01 PIMCO Funds Distributors LLC, Stamford, CT

Marketing Writer

. Writing and concept development for a wide range of

marketing communications materials including: brochures,

newsletters, websites, sales ideas, annual reports and

direct mail.

4/97 - 12/00 Crain's InvestmentNews, New York

Editor

. Edited, wrote, researched and assisted in managing

production of weekly newspaper for financial advisors.

Directed reporters on story topics, themes and development.

. Extensive writing of headlines, decks, captions and short

news items.

12/95 - 3/97 Sullivan & Gallion LLP, New York

Research Director

. Law firm whose founding partners and I worked together at

Sullivan & Cromwell.

. Managed research projects and initial drafting of briefs

for law firm specializing in corporate civil and criminal

litigation.

11/92 - 11/95 Micronomics, Inc. Los Angeles, California

Communications Director

. Writing and editing of expert witness reports, client

presentations and firm marketing materials for economic

research and consulting firm.

EDUCATION:

9/86 - 6/90 Stanford University, Stanford, California

B.A. degrees in American Studies and Political Science

received in June 1990.

Additional studies included mathematics, economics, biology

and psychology.

3/89 - 6/89 Stanford in Washington

Selected to the Stanford University academic program in

Washington, D.C. Internship

with CBS News' Legal Correspondent Rita Braver.

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