Manager Sales
Resume:
Cliff Floyd
Woodruff, SC ***** (Duncan Area)
864-***-**** (home) / 864-***-**** (cell)
*********@**.***
Summary: Sales and marketing professional with proven ability to build
business and sell.
Experience:
3/2010 - 9/2010 Hospice Compassus, Spartanburg South Carolina
Investor-owned hospice with 57 locations
Hospice Care Consultant
. Built relationships with Greenville-area physician offices, hospitals,
nursing homes and assisted living facilities to refer patients.
Accomplishments
. Re-established account activity through consultative selling that had not
been worked in six months.
. Created new referral sources including Greenville Hospital System, St.
Francis Hospital, Cancer Centers of the Carolinas, North Hills Medial
Center and Peace Medical Center.
. Played major part in team reaching admission goal that had not been met
in one year.
4/2009 - 3/2010 Hospice of Laurens County, Clinton, South Carolina
12-bed non-profit hospice
Director of Business Development
. Built relationships with physician offices, hospitals, nursing homes and
community resources to refer patients.
Accomplishments
. Built initial census of 13 to high of 30.
. Increased referrals 42% first seven months in position.
. Increased referrals from Mary Black Memorial Hospital, Cancer Centers of
the Carolinas, Palmetto Hematology and Wallace Thompson Hospital.
2/2005 - 4/2009 Upstate Techworks Inc., Reidville, South Carolina
Residential and commercial technology integrator
Co-owner/Business Development
. Built integration company from partnership with one builder of six homes
per year to profitable integrator employing six technicians and serving
customer base of 200+ builders in three-state region.
Accomplishments
. Elevated company to the technology integrator of choice for builders of
19 Home Builders Association of Greater Spartanburg showcase homes and five
homes in the Home Builders Association of Greenville Tour of Homes.
. Established region's best marketing contact list of 1325 builders and
architects in nine-county surrounding area.
. Closed sales with nearly 90% of meetings with homeowners.
12/1996 - 2/2005 Mary Black Memorial Hospital, Spartanburg, South Carolina
209-bed investor-owned hospital
Public Relations/Marketing Director
. Oversaw production of health system publications, advertising, web site
and public relations for hospital and 30+ physician practices.
. Hosted physician recruitment visits.
. Oversaw mailing lists and tracked and evaluated marketing efforts.
. Managed departmental budget.
. Wrote and distributed news releases and served as primary contact for
media inquiries.
. Managed call center, health fairs, Pregnagym and volunteers programs.
. Served as hospital liaison to advertising agency and vendors.
. Represented health system at community and chamber events.
Accomplishments
. Oversaw urology advertising campaign that resulted in one-hour newscast
and 500+ calls.
. Oversaw production of $200,000 hospital television commercial campaign
and the participation of more than 70 associates.
. Developed marketing strategy that resulted in 2.5 point increase in
market share in five years.
7/1995 - 7/1996 Fleet Mortgage Group, Inc., Columbia, South Carolina
Nation's third largest mortgage origination company with
annual earnings of $100 million+
Communications Manager
. Wrote, edited and oversaw staff production of weekly and bi-monthly
publications.
. Provided public relations and marketing support companywide and for
nationwide network of 71 distribution centers by writing and producing news
releases, advertising and marketing pieces.
. Served as primary contact for media, financial analyst and customer
inquiries.
. Oversaw charitable contribution requests and budget.
Accomplishments
. Wrote and managed the production of an internal annual report and managed
the production of a CEO video that introduced a total restructuring of the
company into business channels.
. Managed the production of a brochure to launch a home equity product that
was instrumental in generating more than $800,000 in production its first
month.
. Served as chief media and customer contact regarding highly publicized $4
million Department of Justice class-action settlement.
1/1990 - 6/1995 Midlands Technical College, Columbia, South Carolina
Community college with annual enrollment of more than
10,000 students
Communications Manager
. Wrote, edited and oversaw the production of curriculum schedule, catalog,
annual report, alumni newsletter, brochures, ads, direct mail, radio,
videos and multimedia.
Accomplishments
. Wrote and edited copy for Counsel, publication for National Council for
Marketing and Public Relations.
. Executed marketing plan that played a major role in student enrollment
increasing 27% in five years.
Education: B.A. in Journalism/Advertising/Public Relations (minor in
English), 1985
University of South Carolina, Columbia, South Carolina
Graduate, Fleet Mortgage Sales College, 1996
Leadership Laurens Class of 2010
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