Sales Representative

Michael Berardone

*** ********** ****** * Pittsburgh, PA 15224

Cell: 412-***-**** * Email: **********@*****.***

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PROFESSIONAL PROFILE

Accomplished business professional with twenty years of business-to-

business sales experience demanding strong organizational,

selling and technical skills. Strengths include business development,

account maintenance, and management. Comprehensive

experience consists of work for several CPG companies and two software

firms.

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PROFESSIONAL EXPERIENCE

Little Earth Productions, Inc., Pittsburgh, PA (Manufacturer Licensed

Products) 2008 - 2009

National Account Executive

Led the strategic initiative to increase sales and distribution of licensed

product lines into multiple channels with an emphasis on building sales,

generating new business, expanding existing accounts, creating sales

programs, incentives and goals to build the brand and drive revenue.

Attended national trade shows to capture new and continuing business with

major retailers, distributors, mass merchandisers, teams, team

concessionaires, websites and catalogs. Developed alliances with licensing

executives to develop strategic and tactical plans for product placement

with key accounts.

SELECTED ACCOMPLISHMENTS

. Increased sales over 400% in 2008 vs. 2007

. Generated $1.7 M in Purchase Orders in the first five months of 2009

. Managed a divisional budget of $5M in 2009.

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MCA Solutions, Philadelphia, PA (Supply Chain Software)

2005 - 2007

Business Development Manager

Set qualified meetings by presenting the company's value proposition to

executive level decision-makers in Fortune 500 accounts across multiple

industries i.e. Telecomm, High Tech, A&D, and Auto-Industrial industries.

Worked with sales representatives to develop account strategies and account

plans.

SELECTED ACCOMPLISHMENTS

. Increased sales funnel opportunities by 55% during my tenure

. Initial Meetings generated with companies like Xerox, Pratt & Whitney,

Siemens Medical Systems, Ingersoll-Rand, etc.

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SmartOps Corporation, Pittsburgh, PA (Supply Chain Software)

2002 - 2005

Business Development Representative

Targeted Fortune 500 accounts with over one billion dollars in revenue in

the Consumer Products, Pharmaceutical, Telecomm, and High Tech industries.

Communicated the company's value proposition to executive level prospects

to set conference calls, Webex presentations, and face-to-face meetings.

Expanded the customer base through a twenty state territory.

SELECTED ACCOMPLISHMENTS

. Set qualified meetings with Johnson & Johnson, Honeywell, ConAgra,

Unilever, Wyeth and Procter & Gamble

. First employee to meet / exceed the Sales Meeting Goals, Q4, 2003.

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Velocity Express Delivery Systems, Monroeville, PA (Logistics)

2000 - 2002

Account Manager

Managed numerous accounts for clients like Staples, Sun Microsystems,

Bergen, Cardinal, Allegheny Ludlum, US Airways, etc. Supported the local

and national Staples' sales teams with strategic reports to enhance

business. Resolved service issues for key accounts contributing to the #1

delivery facility on the east coast by streamlining delivery routes and

decreasing delivery times.

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Michael Berardone Page

2

Pepsi-Cola Bottling Group, Johnstown, PA (Beverage Manufacturer)

1999 - 2000

Account Sales Representative

Managed the sales and distribution of products throughout the Central PA

territory including 84 key accounts on a weekly, biweekly or per period.

Sales plan consisted of managing $3 million in sales yearly. Negotiate

Customer Dealer Agreements. Presented national and/or local programs and

promotions to established and new accounts i.e. grocery, gas & convenience,

etc.

SELECTED ACCOMPLISHMENTS

. Contributed to the team effort as the #1 facility (Johnstown, PA) out of

9 business units

. Growing volume 5% vs. plan and 9% vs. prior year with a 72% market share

. Directed and managed Pepsi's business units and vendors to implement an

order entry system that reduced labor costs by 40%, overtime costs by 90%

and increased revenues by 25% for a community event.

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Enesco Corporation, Itasca, IL (Giftware & Collectibles Manufacturer)

1995 - 1998

Sales Representative

Managed a $550,000 retail territory for the global leader in the $10

billion dollar gifts and collectibles industry.

SELECTED ACCOMPLISHMENTS

. Increasing product assortment sales by 300% to existing accounts

. Generating $390,000 (top 20%, nationally) in above quota sales for new

sales in 1996

. Adding 60 new profitable accounts to territory during my tenure.

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Global Specialty Co. / U.S. Traditions, Inc., Pittsburgh, PA (Gifts &

Novelties) 1987 - 1995

Sales Representative

Defined, produced, and marketed sports related gifts and novelty items

nationally by acquiring manufacturing and distribution licensing rights

from major sports leagues: National Football League, National Hockey

League, and Major League Baseball.

SELECTED ACCOMPLISHMENTS

. Established sales and distribution channels with national retailers

including JC Penney, Hallmark, Walt Disney World Company, Hallmark

stores, teams and team concessionaires generating over 90% of the sales

revenue

. Increased sales by 200% in 1994 vs. 1993.

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SALES AWARDS

. Pepsi-Cola Bottling Group, Johnstown Folk Festival - 1999

. Enesco Corp., Home Gallery All-Star for ten months - 1997

. Enesco Corp., "Christmas Sales" program, 4th place nationally - 1996

. U.S. Traditions, Inc., "President's Club" - 1993, 1994.

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EDUCATION

University of Pittsburgh. Pittsburgh, PA.

. B.S. in Information Science with minors in Economics and Communications.

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate