Sales Manager

Crystal E. Betts, MBA

**** ****** *****, *.*. 770-***-****

Atlanta, GA 30311 abjttc@r.postjobfree.com

http://www.linkedin.com/in/crystalbetts

profile

An accomplished professional with 13 solid years of experience in new

business development and start-up operations with full P/L responsibility

and total account management in highly competitive markets. Expertise

includes brand marketing, strategic planning, budget forecasting, program

development, and contract negotiation. Business strategist with success in

formulating and implementing initiatives to achieve market share and

profitability in challenging and growth situations. Able to plan and

conduct sales presentations for senior-level clients, designed sales

proposals and price quotes. Achievements included:

> Spearheaded a 4-year deal with the aluminum division of Alcoa in 2008.

> 2006 Top Performers Awards for being the top Regional Sales Manager in

volume /profit.

> 2005 WOW Award Earned by selling the largest target account within the

territory.

> Successfully negotiated contract and rebate programs from $100K-$1M.

PROFESSIONAL EXPERIENCE

SEALED AIR CORPORATION. - DUNCAN, SC 2009- Present

Marketing Manager

Establish and maintain marketing strategies to meet my organization

marketing objectives. Effectively manage the marketing, advertising and

promotional activities for the Fluid Packaging Business Unit of my

organization.

. Coordinate marketing campaigns for online, interactive media, and

print publications.

. Confer with creative teams on brand imaging, product line development,

and go-to-market plans.

. Identify target markets, researched competition, and managed product

launches.

. Develop content for direct mail, telesales, field sales, media

advertising, tradeshows, and Web site.

Alcoa Inc. - Atlanta, GA 2008- 2009

Account Sales Manager

Initiated and maintained 35 regional accounts. Achieved sales

targets/profits in the industrial Southeastern region (7 states). Drove

sales through distribution by working with the manufacturing, operations,

inside sales, and customer service teams. Managed marketing, operating,

and expense P&L budgets for accounts. Accomplishments included:

. Successfully secured a 10-year deal with Rubbermaid within 8-months.

. Developed marketing strategies and trade marketing programs.

. Negotiated contract and rebate programs for accounts.

. Projected volume and profit information for the each market.

Cadbury Schweppes Americas Beverages - Atlanta, GA 1997- 2008

Regional Sales Manager, Sept1999-Jun 2008

Managed the Georgia and South Carolina foodservice division marketplace

with 4.5M gallons in annual volume and $55M in overall revenue. Also

handled Puerto Rico and St. Thomas. Consistently exceeded volume goals

annually. Initiated and maintained national and regional accounts,

bottlers, and distribution centers throughout the marketplace; calling on

top management, regional managers, operation managers, franchisees and

owners of foodservices accounts i.e. McDonald's,Wendy's, Hooters,

Zaxby's, Chick Fil A, Sonic, Quizno's, Outback, O' Charley's, Shell Oil,

QuickTrip, Target Retail stores, Pepsi Cola, Coca-Cola Enterprises, Sigma,

Sysco, etc. Achievements included:

. Successfully maintained 200 national accounts 12K restaurants.

. Developed marketing strategies, trade marketing programs, consumer

promotions for accounts.

. Developed sales presentations, sales/market research data and

marketing plans for accounts.

. Managed marketing activity for accounts and bottlers.

. Selected to train 3 new employees.

. 2005-2006 Earned the Set the Standards Award for outstanding sales

performance.

. 2004 Earned 1000 Shares of Cadbury stock Option for outstanding

performance.

. 2001 Earned 1000 Shares of Cadbury stock options for outstanding

performance.

EXPERIENCE (Continued)

Cadbury Schweppes Americas Beverages Con't

Account Sales Manager, Nov 1997-Sept 1999 - Raleigh, NC

Managed 200 local accounts the North Carolina and Tidewater area of

Virginia foodservice division marketplace with 1.2-3.0M gallons in annual

volume. Initiated and maintained regional and local accounts with the

marketplace; calling on management/owners from foodservice accounts i.e.

Pizza Inn, Subway, Arby's, and Bo Jangle's, Pepsi Cola Ventures and

distribution centers.

. 1999 increased sales goal by 10%, exceeding 4% annual set goal.

. Exceeded volume / profit goals annually and successfully grew regional

volume by 6% in 1998.

. Developed marketing and growth programs for accounts, bottlers, and

distributions centers.

. Requested by management to train new Associate Sales Manager.

. Directed marketing, operating, and expenses budgets for accounts and

bottlers.

. Forecasted volume and profit information for each marketplace.

Associate Account Sales Manager, Jun 1997-Nov 1997 - Raleigh, NC

Assisted the Account Sales Manager of the Foodservice Division. Researched

and developed target leads for the North Carolina and Virginia marketplace.

. Cold called and set up appointments for regional and local accounts

within the marketplace.

. Helped develop account presentations and local bottler programs.

. Promoted within 4-months; average promotion is 1 year.

Collegiate Experience

The Coca-Cola Company - Atlanta, GA 1995-1996

Student Intern

Worked at Coca-Cola consecutively for two summers. Excelled in public

relations. Provided general assistance to visitors and company

representatives. Applied leadership skills to coordinate visitor

transportation and resolve customer service issues

Education

Master of Business Administration

University of Phoenix - Atlanta, GA, May 2004

B.A. in Business Administration

Clark Atlanta University - Atlanta, GA

professional development

Sales Training

Leadership Training

Negotiation (C-Level) Seminar

Business Writing (C-Level) Course

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