Sales Manager

Cynthia Wood

**** ******* *****

The Colony, TX. 75056

Cell 972-***-****

****.*******@***.***

Conver USA Houston, TX/Guadalajara Mexico Consulting 6-2009 to

Present

Manufacture of Foil Balloons in the social expressions industry

Conver USA Houston, TX/Guadalajara Mexico 10-2007 to 4-2009

Manufacture of Foil Balloons in the social expressions industry

Sales & Marketing Director US & Canada

. Managed Budgets and P&L

. Increased Dollar Tree sales by 24% in 2008

. Opened 15 new distributors to date

. Increased branded sales by 5.6% in 2008

. 1st quarter of 2009 19% sales increase

. Established sales to key accounts Dollar Tree, Safeway, Albertson's,

Kroger, Wal-Mart, Wal-Greens, CVS and numerous other grocery/drug

accounts.

. Initiated new channels of distribution

. Launched Conver USA to the ASI market successfully

. Reduced inventory by implementing inventory controls based on sales

analysis

. Currently re-designing the Conver USA web-site

. Developed licensing of NFL, MLS and Happy House

. Responsible for design licensing from artist world-wide

. Transitioned CSR positions to Guadalajara

ELSA L Inc. San Rafael, CA 4-2007 to 10-2007

Manufacture and custom design of Photo Frames, Photo Albums, Wall Art and

Mirrors

Sales Director - New Account Development

. Opened key accounts - AAFES, Duckwall-Alco, USA Drugs, Kirkland's,

Books Are Fun and Meijer to date

. Increased product placement in Kohl's

. Increased account responsibility within 90 days

. Established new product line in the Office Accessory division

Suzy's Zoo Greeting Cards San Diego, CA 5-2006 to 4-2007

Licensed character greeting cards, stickers, stationery and paper gift

products

National Sales Director

. Established budget guidelines

. Directed the P&L

. Administered sales department and creative services to consumer needs

. Directed independent representatives covering the US

. Structured independent representatives role

. Manage existing key accounts-Michaels, Hobby Lobby

. Opened key accounts- AAFES, Associated Foods, Cardinal Health, Dollar

Tree, Dollar Days, CVS, Millbrook Distributing, Costco, Non Foods,

LTD, Walgreen's

. Increased margins by 1.3%

. Reduced excess/discontinued inventory profitably

. Recognized specific market potentials with sales success

. Developed products and displays to meet new account requirements

Barton Enterprises, Inc. Carrollton, TX 2001 to 4-2006

Gift-Wrap, Foil Balloons and Scrapbook products manufacturer

Director of Sales & Marketing

. Maintained budgets

Formulated budget guidelines achieving a 7 point GPM increase in 2

years

. Responsible for P & L

. Supervised sales department and creative services

Lead the sales team and the creative team to work together as a

cohesive unit resulting in sales increases of 10% in 2005

. Initiated product launches and price points

Launched nine innovative new products in the past 4 years successfully

at higher price points than the current core products

. Identified new markets

. Managed product mix

. Managed Licensed products with NFL, MLB, Suzy's Zoo, Sue Dreamer, Dear

God and Liberty

. Set production guidelines

. Established accounts with Safeway, Albertson's, Kroger's, HEB, Wal-

Mart,

Wal-Mart International, K-Mart, Target, Michael's, Hobby Lobby, AFFES,

Toys R Us, Party City, Oriental Trading, ABC Distributing, Dollar

Tree, JCPenney and numerous independent retailers.

. Developed custom programs and designs for major account branded line

ToySite Woodinville, WA 2000 to 2001

Consumer Products Division of licensed Candy & Toys

National Sales Manager

. Developed sales and marketing strategy

Established accounts with Kroger, Southland, FAO Schwartz, Wal-Mart, K-

Mart and Blockbuster.

. Focusing on TV and Movie licensed products resulting in sales of over

$700,000 in the first 10 months

. Supervised Product development

Maintaining licensing guidelines for Shrek, Spy Kids and Jurassic Park

3

. Established a network of independent representatives and distributors

for coverage in the U. S. and Canada

. Supervised the development of an on-line internet ordering system

Cascade Toy North Bend, WA 1999 to 2000

Plush puppets and animals

National Sales Manager

. Developed company sales programs

Increasing sales 20% in the first year

Received "The Best Sales Manager" award from The Buying Office

representative group

. Launched new Product category

Introduced licensed product into the product mix

. Managed Rep groups throughout the United States and Canada

. Accountable for all Key Accounts

Keywords: sales, sales management, key account, marketing, business

development, mass, big box, club, independent, grocery, consumer products,

manager, marketing, marketing manager, license, distributors

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