Sales Marketing

J ana Daugherty - Seasoned Business & Sales P rofessional

** ********* ***** ********** ****, MO 65686

*************@**********.*** 417-***-****

Goal : Obtain a permanent, long-term position with a pharmaceutical company. Utilize my MBA,

business degree, competitive edge and work ethic to create relationships with key physicians and

channel members to meet and exceed sales goals within a given territory.

E ducation:

MBA - University of Missouri-Kansas City: Graduated 2001

Business Degree, Public Relations Degree and Art Minor - Drury University: Graduated 1998

Skills:

B usiness Development Business Plans Marketing Plans Leadership

Internal Communication External Communication Social Media Online

M arketing

Tradeshows Website Design Sales Budget Management

Online Marketing Traditional Marketing Writing & Editing Goal

Establishment

Task Management Media Management Public Relations

Sales Awards, T raining & General Achievements:

2007 Springfield Business Journal “40 Under 40”

2006 New York Life All Star

2004 New York Life Executive Council

2004 New York Life Centurion Council Qualifier

2004 New York Life Career Success Award

2003 New York Life Career Success Award

2004 New York Life New Organization Life Paid Case Leader

New York Life Shared Success Five Time Winner

New York Life Career School Completion

New York Life Leaders For Life School Completion

Expe rience:

Big Ceda r Lodge: M ay 2010 - Current - Director of Marketing- I n charge of driving all business and

marketing efforts in a very statistical and goal oriented environment. Overall driving forces include

i ncreasing RevPAR and APR. Tools used to reach these goals are development, distribution and

t racking of eight monthly e-newsletters, development of packages and offerings, development of year-

long community events, development of all advertising including t raditional and a full online and social

media plans, and working with, developing and implementing plans for eight outlets t reated like

separate business entities. Extensive business and marketing plans and budgets are created and

monitored on a daily basis to assist in achieving goals. In charge of directing the entire marketing staff

and play a vital role in the overall leadership team of the property including developing and driving

long term strategic plans for this 600-person business.

B ranson Tourism Center: October 2008-March 2010 - Director of Marketing & Sales - I n charge of

a ll marketing efforts for this 100-person firm including printed materials, e-newsletter, multiple

websites and miscellaneous projects. Oversaw and assisted with the development of a new website from

concept to finished site. Created new corporate brochure and oversaw new design of promotional

b rochure. In charge of all content for these projects. Led team on SEO management and

i mplementation, Paid Search and Organic Search Optimization. Created and implemented a social

media marketing plan including Facebook, Twit ter and MySpace.

T he Chedda r BLOCK: April 2007 - December 2008- Owner & Operator - C reated concept, wrote

business plan and operated daily business including accounting, all marketing, employee management

and inventory management. The Cheddar BLOCK was a gourmet cheese and food store in Springfield,

M issouri.

B utler, Rosenbury & Pa rtners: February 2005-June 2007 - Director of Business Development -

D irector of Business Development for this 70-person national architecture fi rm. Main priority was

researching, contacting and establishing new business relationships and clients. In charge of all

marketing material and communication including website, brochures, proposals and miscellaneous

marketing materials and promotions. Worked on a daily basis with a 20 plus board of directors and

leadership team.

New York Life I nsurance Company: J uly 2002 - February 2005 - Sales Agent - Served as an agent

for this highly respected insurance company. Managed correspondence with potential clients and

developed clients while following strict federal regulations. Continuously, met or exceeded sales goals

i ncluding number of policies sold. Achievements included being the number two agent for number of

cases sold for the Kansas City General Office.

Henderson Engineers: A ugust 1998 - July 2002 - Director of National Marketing - D irector of

National Marketing for this world-wide engineering company. In charge of marketing and developing

new retail and restaurant national clients. This included researching and contacting national retail

and restaurant businesses face-to-face and converting them into long-term clients. Clients obtained

i ncluded Old Navy, California Pizza Kitchen and dozens of other nationally known businesses. In

charge of all marketing communications including proposals, direct mail campaigns, and all marketing

materials. Also, oversaw conception, creation and development of new website and three new business

d ivisions. In charge of directing the entire marketing department for this 250-person firm.

Consulting:

F ive Sta r Houseboat Rentals: Sept 2009 - Apri l, 2010- Consultant - P rovided consultative services

i n the form of coordination, implementation and assistance in website creation, marketing materials,

social media and additional business development efforts.

B ranson Ridge Landing Winery: M ay & June 2009 - Consultant - P rovided consultative services in

t he form of inventory research, selection and pricing. Branson Ridge Landing Winery is an upscale

deli, wine and gourmet food store located on The Landing in Branson, MO.

College Achievements:

Multiple Scholarship Recipient Four Year Volleyball Scholarship Recipient

Volleyball Team Captain Top Twenty Digs Per Game - National Ranking

Public Relations Student of the Year Yearbook Editor

Community I nvolvement:

Society of Marketing Professional Services - Kansas City Chapter Board Member

Served on the Red Carpet Committee for the Springfield Chamber of Commerce

Participated in Numerous Committees for the Branson Area Lakes Chamber of Commerce and CVB

Member of the Table Rock Lake Chamber of Commerce

Volunteered as a Private Volleyball Coach

Participated in Highway Clean-Up Programs

Active Community Member of the Kimberling City and Table Rock Lake Area

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