Vice President Director

CREATIVE DIRECTION

Dedicated to award-winning work. Professional and consumer healthcare

campaigns, product launches, brand identity, strategic planning and

creative leadership. Diverse skill set, strong presentation and

communication skills, broad range of category experience.

Donna Hersh

99 Reade Street, Apartment 4-W

New York, NY 10013

212-***-**** (ph)

917-***-**** (cell)

******@****.***

EMPLOYMENT:

Present

Creative consultation

2007-2010

Vice President, Associate Creative Director

Surge Healthcare (CorbettAccel)

220 E.42nd Street

New York, NY 10017

Domestic and global launch of Isentress, an integrase inhibitor, and

promotion of existing pediatric vaccines from Merck & Co. Also active in

new business and strategic planning.

2004-2007

Senior Vice President, Group Creative Director

Sudler & Hennessey

230 Park Avenue South

New York, NY 10003

Galderma, Forest Laboratories, Pfizer Inc., Monogram Biosciences, new

business efforts; creative development and strategic planning.

2004-2004

Senior Vice President, Creative Director

Company X

A division of Cline, Davis & Mann

158 West 29th Street

New York, NY 10001

Rubbermaid Medical Solutions, PediaMed Pharmaceuticals and new business

efforts; creative development and strategic planning.

1998-2004

Vice President, Creative Director

Healthcare Dialog, Inc.

257 Park Avenue South

New York, NY 10010

Forest Laboratories, Schering-Plough, Merck-Medco Managed Care, Novartis

Pharmaceuticals, Pfizer, QD.online, The Natural Dentist, Clinical Lab

Products and new business development. Led and managed full-service

creative department.

1996-1998

Group Creative Supervisor

Grey Healthcare Group

114 Fifth Avenue

New York, NY 10011

GLAXO Wellcome respiratory products, new business development, creative

input on other brands.

1992-1996

Freelance creative assignments

1991-1992

Senior Creative Director

United States Surgical Corporation

150 Glover Avenue

Norwalk, CT 06856

Converted in-house art department into full service, in-house agency.

Established copy/editorial department, traffic and production systems.

Gained knowledge of all product lines and surgical applications. Managed

department budgets. Developed promotional programs, corporate literature,

and sales training programs. Worked with product management to define and

implement marketing strategies.

1987-1990

Vice President, Associate Creative Director

Gross Townsend Frank Hoffman, Inc. (Grey Healthcare Group)

114 Fifth Avenue

New York, NY 10011

Headed one of three creative groups. Included supervision of art and copy

for Johnson and Johnson, Bristol-Meyers, PB Diagnostics, Whatman

Laboratories, Squibb-Derm, Lakeside Pharmaceuticals, Perdue Frederick,

Adria Laboratories, Mead Johnson and Beecham. Member of Agency Management

Committee.

1985-1987

Senior Vice President, Executive Art Director

William J. Bologna International (Healthworld)

149 Fifth Avenue

New York, NY 10010

Key/Schering Pharmaceuticals, Columbia Laboratories and new

business initiatives.

1983-1985

Senior Art Director

Rolf Werner Rosenthal, Inc. (NCI)

41 Madison Avenue

New York, NY 10010

Lederle Laboratories, Merck, Wampole Laboratories, Schering Corporation and

Connaught Inc.

EDUCATION:

. Fashion Institute of Technology, AA, Design and Illustration

. PSS III Training Program

. USSC Sales Training Program, Surgical stapling certification

. Quark X-Press, Parsons School of Design

. Edward Tufte Information Design

AWARDS:

Graphis, Triangle Awards, RX Club

ORGANIZATIONS:

Medical marketing communications

A.S.S.C.H.E.E.C.K.S.

REFERENCES:

Visit http://www.linkedin.com/in/donnahersh

for references and additional information.

Contact this candidate