Marketing Sales

Mary Ammons-Anghelescu

*** ********* *****, ***, ** 45810

615-***-**** * abjrg0@r.postjobfree.com

Referral Manager - Richmond Health and Rehabilitation Complex - Madison -

Richmond, KY 1/10

- 7/10

. Successfully led sales/marketing efforts for 92- bed rehabilitation

and long-term care complex.

. Developed strategic quarterly and annual marketing plans to exceed

census objectives.

. Facilitated monthly marketing meetings to keep team informed of new

market developments ensured marketing objectives are fulfilled on a

regular basis.

. Regularly utilized market metrics in addition to demographic data

needed to determine market share to successfully integrate marketing

plans.

. Acted as facility representative; called on and developed

relationships with individuals of influence (doctors, discharge

planners, etc in both Lexington and Richmond markets to gain new

admissions with the ultimate goal of exceeding census.

. Conducted presentations for large hospital groups to ensure they

understood completely the clinical offerings of Richmond Health &

Rehab.

. Managed conversion process from inquiry to admission: worked with

potential resident, family, discharge planner, and nurse, physical

therapist, and physician to create a successful and easy transition

for everyone involved.

. Acted as communication liaison between administrator and admission

team to ensure residents and families were satisfied with quality of

care.

. Planned and executed tours on a regular basis.

. Represented center at local events to increase community presence.

. Increased census 15% within the first 3 months.

New Life International (National Community Foundation) - Marketing Director

-

Nashville, TN

9/ 08 - 5/09

. Led strategic marketing and public relations strategy for the

development division of New Life International, an international non-

profit that markets to the finance and Christian sectors.

. Developed marketing and sales plans/objectives for fiscal year -

utilized a timeline to establish benchmarks to monitor/evaluate

success.

. Managed the creation and placement of print advertisements; direct

mail pieces, customizable ads.

. Launched and managed successful educational webinar series and drip

email campaign that stimulated activity, generated new business, and

increased company's online visibility.

. Revised/managed website content - to create donor/advisor appeal and

promote new educational programs that were consistent with the New

Life/NCF brands.

. Monitored marketing budget (distribution of budget and sustaining

yearly target/month).

. Created quarterly donor communication program and assisted with the

implementation of a new advisor marketing incentives program.

. Tracked success of marketing initiatives to determine ROI (return on

investment).

. Organized President's Council Forum 2008 (1st annual event).

Covenant Reliance Producers, LLC. - Corporate Communications PR Specialist

-

Nashville, TN

3/07 - 5/08

. Provided internal/external communications for CRP, an insurance

marketing organization, pr/marketing support for over 400 agents and

successfully launched book written by CRP's CEO and Jack LaLanne.

. Created/updated PowerPoint presentation in support of pr/branding

services to present at bi-monthly training/recruiting sessions, titled

FAST.

. Wrote articles for the CEO and elite advisors that were placed in

regional and national trade publications.

. Assisted advisors with event planning for client appreciation

events/open houses.

. Wrote copy and produced commercial spots (TV and radio) for advisors.

. Book launch: garnered celebrity endorsements, coordinated a successful

book launch with a New York media junket/press week (secured Today

Show to lead off week, followed by Fox Business, Fox Health, Fox &

Friends to name a few), organized press conference/reception to invite

additional NYC media.

. Successfully tracked book sales and results of media/marketing

initiatives.

. Led the creation of content for three websites in support of book and

creation of natural SEO to optimize web presence.

. Corporate communications: wrote press releases, photo captions, web

copy, media alerts, assisted with copy for monthly advertisements and

planning/marketing/pr for annual industry trade show.

Independent Publicity/Marketing Specialist - Nashville, TN

09/01 - 09/08

. Provided independent publicity/marketing strategy for a diverse array

of clients.

. Developed and implemented specific marketing plan/publicity strategy

tailored to each individual client's needs.

. Duties same as below.

PLA Media - Senior Publicist - Nashville, TN

01/99 - 09/01

. Lead publicist for majority of accounts.

. Managed multiple projects in varying industries - created

marketing/publicity strategy with time-lines/ pitch deadlines.

Arranged book signings, CD releases parties, press conferences, cross

promotional concert, fundraiser, in-store performances, and

represented artists for various interviews with press (including media

coaching), and national and international tour press.

. Created press kits, talking points, and per project pr/ marketing

campaign with timeline.

. Led office team to ensure projects were on target and deadlines were

consistently met.

. Advanced from intern to senior publicist in one year.

EDUCATION

University of Alabama at Birmingham (UAB) / Bachelor of Arts

Major: Mass Communication/ Minor: English

Computer Skills: Proficient in MS Office programs (Outlook, Word, Excel,

PowerPoint), Adobe Creative Suites (InDesign), MyEmma, Google Analytics,

HTML, and ACT 4.0.

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