DEBBIE MEYER
Bellevue, NE *8147
abjr2a@r.postjobfree.com
Summary
A highly dedicated marketing and operations professional specializing in
branding. An enthusiastic manager who is able to perform multiple
functions with efficiency and attention to detail in fast-paced
environments. Expertise in brand development, product management, and
developing marketing strategies and positive client and vendor relations.
Experience
Icon Television Music Sherman Oaks, CA July/09-
July/10
Sales & Marketing Manager - Consultant
. Developed marketing strategies and campaigns.
. Developed marketing, solicitation and press kit materials.
. Coordinated with web designer to ensure all information was correct
and current.
. Created and continually updated the database of acquisitions
executives and solicited these potential clients via email campaigns.
. Developed strong relationships with existing and potential clients and
vendors.
. Reviewed contracts and negotiated with film, TV and Home Entertainment
distributors as well as producers for acquiring new programs.
. Worked with producers to ensure receipt of assets as set forth in the
contract as well as delivering assets to licensees as contracted.
. Managed submissions of films to major film festivals.
Westlake Entertainment Chatsworth, CA Nov/06 - May /08
Director of Marketing
. Conceptualized, created and implemented branding of new product line.
. Managed development and implementation of new corporate website.
. Managed creation and production of DVD builds, art, ads, marketing and
PR elements.
. Oversaw PR campaigns.
. Managed all aspects of promotions and participation in trade
conventions.
. Coordinated with web designer to ensure all information was correct
and current.
. Created and implemented new marketing and solicitation procedures.
. Worked with producers on asset delivery and producer approvals.
. Managed inventory of all assets and elements.
Razor Digital Entertainment, Studio City, CA Apr/06 -
Oct/06
Product Manager
. Conceptualized, created and implemented strategy for launch of new
fitness brand.
. Established and implemented new marketing and solicitation procedures.
. Created and managed timeline for each project.
. Managed the development of all marketing, solicitation and PR
materials, product artwork, advertisements and DVD designs.
. Main liaison between RDE and their Canadian distributor ensuring open
communication on sales and marketing opportunities and successes.
. Interfaced with industry information suppliers to ensure that all RDE
product was fully and correctly listed in their databases.
. Managed PR campaigns.
Image Entertainment, Chatsworth, CA Dec/04 -
Apr/06
National Sales Coordinator
. Co-managed licensed mature brands responsible for $6M annual revenue.
. Coordinate with web designer to ensure all information for mature
brands was correct and current.
. Managed all aspects of promotions and participation in trade
conventions.
. Operations liaison for retail customers including Kmart, Target,
Borders, Amazon and Best Buy.
. Managed set up of Kmart and Sears as new customers.
. Tracked all orders through Oracle to ensure timely delivery and
managed the returns process.
. Coordinated customer needs for programs and advertisements.
Playboy Entertainment Group, Inc., Los Angeles, CA Dec/89 -
Oct/04
Marketing Manager (July/02 to Oct/04)
. Worked with team to develop release schedules, show concepts, content
and packaging ensuring every project supported and strengthened each
individual brand.
. Identified optimal sales and promotions strategies and executed all
trade & consumer campaigns.
. Implemented and managed new system of delivery of marketing materials
with estimated annual cost savings of $150,000.
. Coordinated multiple aspects of promotions and participation in trade
shows and conventions.
Project Coordinator, Executive Assistant to E.V.P., Administrative
Assistant (Dec/89 to July/02)
. Managed Home Video sections of www.playboy.com.
. Spearheaded projects in various departments under the EVP's direction
including the development and implementation of a $3M software system.
. Assisted the EVP, VP of Planning, Divisional President and CEO and
corporate executives while in Los Angeles.
. Developed a Planning resource center including a library of all past
plans and forecasts.
VOLUNTEERISM
. Corporate Sponsorship Committee - Woodland Hills Academy
. Compensatory Education Advisory Council Member - Woodland Hills
Academy
. Board Member - West Valley Eagles Youth Football
. Early Childhood Education Center Board President - Bethel Lutheran
School
. Church Council - Bethel Lutheran Church
. Early Childhood Education Center Board Recording Secretary - Bethel
Lutheran Church
. Steering Committee - Entertainment AIDS Alliance
AWARD
Recipient of Entertainment AIDS Alliance's Visionary Award in 2000