Sales Customer Service

Chris Thompson

**** * ******** *****, #****

Boca Raton, FL 33496

Cell. 561-***-****

*****.***********@*****.***

SUMMARY OF QUALIFICATIONS

. 15 years of experience in Sales, Marketing, and Business Development

. Internet and eCommerce expert

. Manage offline marketing budgets of up to $3 million annually

. Proven skills with B2C/Retail and B2B programs

. Proven skills in executing successful business alliances

. Proven skills in implementing and managing channel programs

. Knowledge of e-business software and enterprise applications

. Ability to translate complex technological concepts into simple

English

. Ability to financially model offers and forecast future sales.

. P/L responsibility

. Major account strategist with strong negotiation skills

EXPERIENCE

Bordeaux Marketing Group, Boca Raton FL 12/2008 - Current

I run a boutique online marketing agency where I am typically brought into

a company on a VP or Director level for specific consulting projects. My

specializations are in the following:

. Ecommerce and Marketing Strategy

. Affiliate Marketing including Outsourced Affiliate Program Management

. SEO, Search Engine Optimization

. PPC, Pay Per Click

. CPA, Cost per Action with ad networks

. Blogging

. Article Marketing

. Video Marketing

. Traffic Generation

. Email List Management

. Getting into the Inbox

. Email Marketing and Email Marketing System Management

. Product Development

Strategic Profits, Delray Beach FL 05/2008 -

12/2008

Strategic Profits teaches and coaches entrepreneurs and small business

owners how to grow their business so they can work less, make more and

build the business of their dreams. Annual revenue is $10 million with a

staff of 10.

DIRECTOR OF MARKETING

I was responsible for all of the day-to-day marketing and product

development for the company which includes SEO, PPC, Affiliate and Joint

Venture, Public Relations, and Social Media/Video Marketing.

Responsibilities

. All PPC daily campaigns through Yahoo, MSN, and Google

. Website strategy that incorporates upcoming product launches into the

site design

. All Product development including front end (low price point) and

continuity products

. New affiliate recruitment and management of affiliate program

. Social Media and video marketing of seminars

. All public relations

. Joint venture partnership negotiation and management

. Locally manage team of 2 and virtually manage 3 nationwide

. Marketing plan development and implementation

Accomplishments

. Oversaw 4 major product releases (1 coaching program, 2 front ends, 1

monthly continuity membership) that are projected to lift the annual

company revenue by 25%. Product releases include leveraging PPC,

Affiliate, Social Media, and PR to insure a successful launch.

. Oversaw 2 marketing events that resulted in the largest amount of

traffic to the company's website in its history.

. Tripled the amount of opt-in leads to our mailing lists (to 3,500) and

double the average amount of unique visitors (to 65,000) since I

joined in May.

Boca Java, Deerfield Beach, FL

05/2007 - 05/2008

Boca Java is a B2C online gourmet coffee company with 2007 revenues of $20

million. It is a subsidiary of Blyth Corporation (NYSE: BTH). Boca Java

makes up 30% of the "Catalog and Internet segment" of Blyth's holdings.

SENIOR ONLINE MARKETING MANAGER

I was responsible for implementing and managing the company's online

marketing strategy. Channels under management include Incentive, Non

Incentive, Search, and Affiliate. This makes up 100% of all new revenue

expected to be generated for the company.

Responsibilities

. Lead on all Marketing Communications to Affiliates and CPA partners

. Creation and execution of new offers and promotions to drive revenue

within Affiliate and Non Incentive / Incentive channels. The

creations of these offers are coordinated across multi-departments.

. Monitor fraud

. Financial modeling of new offers and forecast future sales

. Seek out and recruit new affiliates and CPA partners via cold lead

prospecting.

. Work with CRM department to coordinate email marketing efforts

. P/L responsibility for each channel

Accomplishments

. Inherited the Affiliate channel with annualized revenue of less than

1% ($9,000 a month in revenue) and have turned it into 5% ($40,000 -

$60,000 a month in revenue) of the total company revenue. In December

2007, I produced $138,000 in revenue.

. Was given the challenge of separating ourselves from Linkshare within

2 weeks on the day I was hired. Successfully implemented Commission

Junction within that timetable (the company was previously unable to

secure this relationship).

. Successfully integrated Share-A-Sale, Link Connector, and Kowabunga

affiliate networks.

. Consultant with Commission Junction (the largest company in the

affiliate space) on 2 of their individual projects.

. Worked with IT to create the necessary reports needed to manage the

program and prevent against fraud.

. Worked with multiple departments to develop new promotions for

Affiliate and CPA. New CPA relationships included NeverBlue, Rocket

Profit, Primary Ads, AKMG, aZoogle, The Useful, Advaliant, Copeac,

Vayan, and Blue Phoenix.

. Working with separate Blyth division to assist in launching their

affiliate program.

Hostway Corporation, Ft. Lauderdale, FL. (06-1994 - 04-1997,

07/1999 to 05/2007)

Hostway is one of the 10 largest web hosting companies in the world with

revenues of $120 million.

DIRECTOR, MARKETING PARTNERSHIPS 11/2005 to 05/2007

I managed the entire channel program for the company which included the

Affiliate Program (250,000 customers), the Agent Program (15,000 agents),

and Reseller Program (2,000 resellers) across two web hosting brands

(Gate.com and ValueWeb).

Responsibilities

. Create new partner relationships to improve the channel growth numbers

. Support the outside sales group with company sales materials and

reporting tools

. Primary contact for all Customer Service and Technical Support issues

regarding these programs

. Keep the channel programs current based on competitive intelligence

. Responsible for marketing communications in the channel

. Monitor fraud for the channel

. Use financial models to forecast future sales with P/L responsibility

Accomplishments

. Wrote the concept document, requirements and project managed

implementation of the technical requirements by the development team

for each program

. Launched a 3rd party affiliate program through Commission Junction.

In a three month period, the Gate.com brand went from 40th in the Web

Hosting/Server category to 1st with an earning per click of more than

twice the 2nd competitor. Currently the program is responsible for

46% of the total sales for the Gate.com brand

. Surpassed the corporate Q306 goal of adding an additional 1000

accounts in the Commission Junction channel by an additional 800

accounts. This was 3 months after the launch of the program

. From 11/05 through 05/07 the customer growth for the three channels I

managed increased by a minimum of 100% annually

. Raised $25,000 in Market development funds from Microsoft on a product

campaign that resulted in a customer increase of 25%

DIRECTOR, BUSINESS DEVELOPMENT 10/2003 to

11/2005

PARTNER MANAGEMENT GROUP

Responsibilities

. My group was responsible for externally managing and implementing all

active partner relationships in the indirect sales channel

. Managed monthly goals and budgets for the group. Indirect sales

surpassed direct sales under my supervision

Partnerships under Management

Network Solutions Costco Wholesale NameSecure

DomainBank Xspedius Communications Macromedia

AOL

Accomplishments

. Implemented the company's first Web hosting private label with

NameSecure (a division of Network Solutions)

. Implemented relationship with Costco Wholesale allowing us to offer

our service in their warehouses nationwide

. Managed changes to the Network Solutions relationship resulting in a

50% increase in monthly sales

. Successfully authored the request and received recognition from ICANN

to be a domain registrar

MANAGER, STRATEGIC PARTNERSHIPS 07/1999 to

10/2003

Managed strategic alliances for the company.

Responsibilities

. Integrated and deployed related products and services garnered from

partnerships.

. Managed ongoing reseller program sales

. Established new relationships with small & medium sized companies for

commission-based referrals (distributor-based alliances)

. Established new relationships with large and Fortune 500 companies

Established Partnerships

IBM Hewlett-Packard Microsoft

Adobe Systems Intel Network Solutions

VeriSign Cobalt / Sun Microsystems

Accomplishments

. Responsible for the updated revision of the customer referral program

which experienced an immediate increase in referrals by 15%.

. Responsible for the creation of the first reseller program, ValueWeb

"VIP"

. The first month of reseller uptake exceeded plan by 300%

. Responsible for establishing the company's credentials as an IBM

Premier Partner Maintained relationship as one of five Network

Solutions / VeriSign Alliance Partners.

. Established relationships as a Hewlett-Packard Computing Solutions

Provider Premier Partner. a Microsoft Certified Solutions Partner, and

an Intel ISP Program Member.

. Created the first of its kind Adobe/ISP relationship where we are able

to license GoLive 5.0 as a bundled product for our hosting solutions

. Responsible for achieving Diamond Direct Status in the Cobalt/Sun

partner program

DIRECTOR, MARKETING PARTNERSHIPS. ISP & WEB HOSTING DIVISION 11/96 - 04/97

Accomplishments

. Responsible for implementing and maintaining relationships with ISP

and Web Hosting resellers as a 3rd party revenue source for the

company.

DIRECTOR, MARKETING. ISP & WEB HOSTING DIVISION 01/1995 -

11/1996

Accomplishments

. ISP division grew to 14,000 subscribers

. Responsible for implementing customer referral service from which 43%

of all new business for the company is derived

. Trade show planning included coordination of 13 different events in

1996

. Responsible for "trade out" program with various statewide radio,

newspaper, and television media. Trade outs amounted to $2.5 million

in free advertising (25 stations @ $100,000 per station)

. Created FloridaNet and TargetNet web hosting divisions which were the

first inception by the company into shared web hosting. Those brands

transitioned into the current ValueWeb brand hosting 250,000

customers.

. Webmaster for radio stations that required HTML updates to their page.

. Coordinated all public relations efforts for the company.

. Managed a team of 10 support reps to handle the call volume for ISP

customers

. Sold first T1 connection for the company

CONTRACTOR 06/1994 -

01/1995

Accomplishments

. Responsible for training new subscribers to use ISP service.

Gatehost Web Technologies, Lighthouse Point, FL 07/1998 -

07/1999

Gatehost was an Internet Web hosting startup. The business model was to

"roll-up" small-medium sized hosting businesses (1000 customers or less)

into 1 entity. Being a co-founder of the company I was also a member of

the Board of Directors.

SENIOR VP MARKETING & BUSINESS DEVELOPMENT

Accomplishments

. Developed all marketing and promotion collateral for company.

. Maintained websites in a shared web hosting environment for company.

. Assisted in the coordination of equity infusions in company.

Newhouse Publishing - Alabama Live, Huntsville, AL 04/1997 -

06/1998

Alabama Live was Newhouse Publishing's online division of the Birmingham

News, the Huntsville Times, and the Mobile Register. Newhouse/Advance

Publishing has annual revenue of $5 billion and owns such titles as

Architectural Digest, Glamour, Conde Nast Traveler, Vanity Fair, and Vogue

in addition to its newspaper holdings.

DIRECTOR OF MARKETING

Accomplishments

. Managed an annual marketing budget of $3 million

. Responsible for SEM to improve website visibility

. Coordinated trade shows. The majority of these events were massive

public events attracting in upwards of 150,000 people. The events

were specifically used to increase our branding.

. Responsible for writing and implementing marketing plan

. Responsible for strategic partnerships for company

. Responsible for forecasting growth of web properties

. Coordinated all public relations efforts for the company

. Growth was 173% over quota

. Managed a development team of 6 employees

IRC Internet Consultants, Lighthouse Point, FL 1992 -

01/1995

IRC was the first Internet consulting firm in Southeast Florida.

PRESIDENT

Accomplishments

. Established Internet websites for businesses.

. Established and implemented online marketing strategies for companies

(direct e-mail, newsgroup marketing, search engine registrations)

. Training small businesses on how to do business on the Internet.

EDUCATION AND SECONDARY EDUCATION

2000 American Management Association "Delivering Knock Your Socks off

Customer Service"

(Corporate Training)

1998 MBA Barrington University, Mobile, AL campus

1998 Harvard Business School Executive Education Negotiation Course

(Corporate Training)

1996 BSBA Barrington University, Miami, FL campus

1993 AA Broward Community College, Coconut Creek, FL campus

BOARD OF DIRECTORS

1998-1999 Gatehost Web Technologies (Secretary), Pompano Beach, FL.

1998 DotCom Acquisition Company (Advisory Board Position), Boynton

Beach, FL.

COMPUTER LANGUAGES

Knowledge of HTML, Microsoft Word, Microsoft Excel, Microsoft PowerPoint,

Microsoft Access, Linux, Robomail Mailing System

INVITED TALKS / PUBLICATIONS / FEATURED QUOTES

2001 Adobe Seminars on E-Commerce in Portland, OR and San Diego, CA

2001 Coordinated company mention in press release: Gates Demonstrates at

Office

XP Launch How Office XP Unlocks Hidden Knowledge and Unleashes Next

Wave of Productivity Gains

2001 Coordinated company mention in press release: Customers Embrace

Microsoft

SharePoint Team Services to Improve Online Team Communication

2000 Intel Product Dealer E-Commerce Track in Houston, Dallas, Boston,

Atlanta, Tampa, and

Miami.

1996 South Florida Business Journal. "Internet expands local hospitals'

reach for

patients around the world" by Lissette Hilton.

1995 Forbes ASAP. "Online News: Is it Time?" by David Strom.

1995 Netcom Conference in Fort Lauderdale. Topic: Getting Started on the

Internet

1995 Coauthored Books: "How to Use the Internet in a Few Easy Steps", "How

to Do Business on the Internet in a Few Easy Steps", "How to Do

Business on the World Wide Web in a Few Easy Steps"

REFERENCES

Over 20 recommendations on my LinkedIn Profile,

http://www.linkedin.com/in/christhompson561

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