Dmitry Edelchik
*** ******* ****** ( Highland Park, IL 60035 ( USA (Phone: 630-***-**** (
Fax: 847. 432.6512 ( abjqdz@r.postjobfree.com
SUMMARY
Creative, dynamic marketing and business development professional with
extensive domestic and international experience in marketing, sales and
distribution strategy; product development and branding; coupled with an
MBA focusing on marketing and management.
EMPLOYMENT
AMETEK / NCC
2008 - 2010
Director, Sales & Marketing (Leadership responsibilities for sales, product
management, and customer service groups)
. Develop and Implement Sales and Marketing plans to achieve top line
growth and profitability
. Drive new product development and product launch / product pricing /
market analysis
. Develop and Implement processes to support Sales and Marketing functions
(VOC, MRS, Product Launch)
. Manage key accounts, distribution, and outside sales representatives
(signed three new rep firms which resulted in extended legacy account
coverage of 256 existing accounts, and indentified $2 million new bus
opportunities within three months, pruned distribution and refocused on
standard products, implemented minimum buy and inventory requirements)
. P&L responsibility, manage $1.4 million budget
Gendex, Dental Imaging Equipment
Global Product Manager
. P&L responsibility for $45MM global imaging business
2007 - 2008
. Responsible for new product development, product strategy, product
roadmap, product pricing, product launch, product forecast, competitive
analysis, and product support
. Worked with partner dealer channels to meet financial targets in North
America and Europe
. Conduct global research and global VOC and customer survey which resulted
in new marketing requirements specifications for new product
. Developed marketing plans, collateral literature (product specification,
value proposition), participated in trade shows
. Worked directly with medical professionals on beta site product
evaluation which resulted in successful product launch
. Executed brand labeling agreement and technology licensing agreement,
which resulted in quick new product launch and over $500k in saving due
to technology licensing agreement
Accomplishments:
. Launched two new products (globally)
. Developed additional two new product MRS
. Developed product road map
. Exceeded 2007 financial target by 12%
Tyco Electronics, Chicago IL
2003 - 2007
Product Market Manager
. Responsible for new product development and product launch (4Ps); manage
$40MM in global business
. Conduct market research and market analysis, identify new markets and
define penetration strategy
. Responsible for strategy development and implementation
. Provide market direction and product training for outside sales
representatives and national distributors
. Oversee all marketing collateral literature, advertising, and field
marketing communication
. Periodically call on major customers with key accounts responsibilities,
Fortune 500 companies (25% travel)
. Completed 40 hours of Six Sigma Training for New Product Development
. Work with National Distributor Network
. Manage direct report
Accomplishments:
. Introduced seven new product series, some 140 part number, including
brand labeling agreement
. Initiated nine new product development projects, based on completed
market research
. Instrumental in completing website conversion due to Tyco Electronics
acquisition
. Completed and implemented marketing plan
. Released two new product catalogs
. Met financial targets and increased revenue by 8% ( by managing
distribution to minimize inventory turns and hold appropriate inventory
on the shelf), in a mature market with combined Global sales of $40MM
. Increased EBIT 20% over previous year
Dmitry Edelchik Page Two
NorLux Corp., Carol Stream, IL (High Tech Start -Up)
Marketing and Sales Program Manager
2001 - 2003
. Responsible for strategy development and implementation for this high-
tech start-up with focus on solid-state visual opto-electronics.
. Responsible for new business development and major account management.
. Responsible for competitive market analysis
. Developed distribution and rep sales channels for new technology
worldwide.
. Responsible for new product/system platforms definition and new product
launch.
. Developed product forecasts and product pricing
. Scripting and cold calling / telemarketing
. Successfully targeted and marketed to over 100 companies including
Fortune 500.
. Reported to VP/ GM for the business
Grayhill Inc., La Grange, IL (ISO 9000 company)
1995 -
2001
Marketing Manager
. Responsible for the development and implementation of the Switch Products
Business Unit's marketing and sales strategy for North America, Europe,
and Asia with $28MM in sales with shared P & L responsibilities
. Created a domestic and international marketing plan and penetration
strategy resulting in global coverage.
. Developed a sales strategy with day-to-day involvement with the closing
of strategic sales.
. Establish and oversee marketing budget and perform financial and market
analysis including DCF, NPV and forecasts.
. Developed an e-business platform for the Business Unit and provide
direction for new product development.
. Present to senior management and Board of Directors on market trends and
general business conditions.
. Instrumental in capital procurement for new product development programs.
. Reported directly to the President of the Business Unit
Accomplishments
. Grew encoder revenue 350% over four years with total sales of $28MM in a
$70MM company and contribution over 55% to company's total margin, while
increasing margin by 10%.
. Secured in aggregate multi-million dollar business with Rockwell
International, AID, Allen-Bradley, HP, Motorola, Agilent, GE Medical,
Siemens Medical, Johnson & Johnson, Gambro, Herman Miller, Boeing,
Blaupunkt, Philips, and other significant customer base.
EDUCATION
Loyola University Chicago, Graduate School of Business, Chicago, IL
Master of Business Administration in Marketing and Management
Syracuse University, Syracuse, NY
Bachelor of Science in Electrical Engineering
EXECUTIVE EDUCATION
Winning Strategies for E-commerce, Northwestern University, Kellogg
Kellogg Management Institute, Northwestern University, Kellogg, September
Business-to-Business Marketing, Northwestern University, Kellogg, October
Creating Strategic Leverage, University of Chicago, GSB
SKILLS
. Fluent in Russian