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Sales Manager

Highland Park, Illinois, 60035, United States
May 25, 2010

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Dmitry Edelchik

*** ******* ****** ( Highland Park, IL 60035 ( USA (Phone: 630-***-**** (

Fax: 847. 432.6512 (


Creative, dynamic marketing and business development professional with

extensive domestic and international experience in marketing, sales and

distribution strategy; product development and branding; coupled with an

MBA focusing on marketing and management.



2008 - 2010

Director, Sales & Marketing (Leadership responsibilities for sales, product

management, and customer service groups)

. Develop and Implement Sales and Marketing plans to achieve top line

growth and profitability

. Drive new product development and product launch / product pricing /

market analysis

. Develop and Implement processes to support Sales and Marketing functions

(VOC, MRS, Product Launch)

. Manage key accounts, distribution, and outside sales representatives

(signed three new rep firms which resulted in extended legacy account

coverage of 256 existing accounts, and indentified $2 million new bus

opportunities within three months, pruned distribution and refocused on

standard products, implemented minimum buy and inventory requirements)

. P&L responsibility, manage $1.4 million budget

Gendex, Dental Imaging Equipment

Global Product Manager

. P&L responsibility for $45MM global imaging business

2007 - 2008

. Responsible for new product development, product strategy, product

roadmap, product pricing, product launch, product forecast, competitive

analysis, and product support

. Worked with partner dealer channels to meet financial targets in North

America and Europe

. Conduct global research and global VOC and customer survey which resulted

in new marketing requirements specifications for new product

. Developed marketing plans, collateral literature (product specification,

value proposition), participated in trade shows

. Worked directly with medical professionals on beta site product

evaluation which resulted in successful product launch

. Executed brand labeling agreement and technology licensing agreement,

which resulted in quick new product launch and over $500k in saving due

to technology licensing agreement


. Launched two new products (globally)

. Developed additional two new product MRS

. Developed product road map

. Exceeded 2007 financial target by 12%

Tyco Electronics, Chicago IL

2003 - 2007

Product Market Manager

. Responsible for new product development and product launch (4Ps); manage

$40MM in global business

. Conduct market research and market analysis, identify new markets and

define penetration strategy

. Responsible for strategy development and implementation

. Provide market direction and product training for outside sales

representatives and national distributors

. Oversee all marketing collateral literature, advertising, and field

marketing communication

. Periodically call on major customers with key accounts responsibilities,

Fortune 500 companies (25% travel)

. Completed 40 hours of Six Sigma Training for New Product Development

. Work with National Distributor Network

. Manage direct report


. Introduced seven new product series, some 140 part number, including

brand labeling agreement

. Initiated nine new product development projects, based on completed

market research

. Instrumental in completing website conversion due to Tyco Electronics


. Completed and implemented marketing plan

. Released two new product catalogs

. Met financial targets and increased revenue by 8% ( by managing

distribution to minimize inventory turns and hold appropriate inventory

on the shelf), in a mature market with combined Global sales of $40MM

. Increased EBIT 20% over previous year

Dmitry Edelchik Page Two

NorLux Corp., Carol Stream, IL (High Tech Start -Up)

Marketing and Sales Program Manager

2001 - 2003

. Responsible for strategy development and implementation for this high-

tech start-up with focus on solid-state visual opto-electronics.

. Responsible for new business development and major account management.

. Responsible for competitive market analysis

. Developed distribution and rep sales channels for new technology


. Responsible for new product/system platforms definition and new product


. Developed product forecasts and product pricing

. Scripting and cold calling / telemarketing

. Successfully targeted and marketed to over 100 companies including

Fortune 500.

. Reported to VP/ GM for the business

Grayhill Inc., La Grange, IL (ISO 9000 company)

1995 -


Marketing Manager

. Responsible for the development and implementation of the Switch Products

Business Unit's marketing and sales strategy for North America, Europe,

and Asia with $28MM in sales with shared P & L responsibilities

. Created a domestic and international marketing plan and penetration

strategy resulting in global coverage.

. Developed a sales strategy with day-to-day involvement with the closing

of strategic sales.

. Establish and oversee marketing budget and perform financial and market

analysis including DCF, NPV and forecasts.

. Developed an e-business platform for the Business Unit and provide

direction for new product development.

. Present to senior management and Board of Directors on market trends and

general business conditions.

. Instrumental in capital procurement for new product development programs.

. Reported directly to the President of the Business Unit


. Grew encoder revenue 350% over four years with total sales of $28MM in a

$70MM company and contribution over 55% to company's total margin, while

increasing margin by 10%.

. Secured in aggregate multi-million dollar business with Rockwell

International, AID, Allen-Bradley, HP, Motorola, Agilent, GE Medical,

Siemens Medical, Johnson & Johnson, Gambro, Herman Miller, Boeing,

Blaupunkt, Philips, and other significant customer base.


Loyola University Chicago, Graduate School of Business, Chicago, IL

Master of Business Administration in Marketing and Management

Syracuse University, Syracuse, NY

Bachelor of Science in Electrical Engineering


Winning Strategies for E-commerce, Northwestern University, Kellogg

Kellogg Management Institute, Northwestern University, Kellogg, September

Business-to-Business Marketing, Northwestern University, Kellogg, October

Creating Strategic Leverage, University of Chicago, GSB


. Fluent in Russian

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