Sara Galloway Marketing & Advertising Professional
*** ********* ****** ***** ********* 1502 Minneapolis, MN ? 920-***-****
(cell)
abjqds@r.postjobfree.com ? LinkedIn: http://www.linkedin.com/pub/sara-
galloway/22/566/474
profile: Outgoing, innovative, and energetic marketing professional
early in my career. Driven to establish and achieve
business objectives utilizing excellent listening skills,
an exceptional work ethic, experience and education.
Proactive manager and resourceful team member, skilled in
identifying project needs, creatively solving problems and
providing alternative solutions. Experienced-based
understanding of international marketing needs and product
launches. Demonstrates strong attention to detail and
organization, prioritizing and multitasking skills.
Recognized for decisive leadership and ability to face
challenges head-on while directing product launches.
Specialties: Product Launches, Market Analysis, Branding,
Communications, Social Media, Project Planning,
Relationship Building, Organization, Strategic Planning,
Graphic Design
skills: Windows & Macintosh O/S Adobe Photoshop, InDesign,
Illustrator
MS Office Suite Internet Explorer, Mozilla Firefox,
Safari, Flock
experience: Galloway Company - Neenah, WI June
2010 to Present
Galloway Company is the largest manufacturer of frozen
dairy dessert mixes in Wisconsin and is the nation's
largest sweetened condensed milk producer. The company is
also a leader in the manufacture of innovative dairy bases
for the beverage industry.
Social Media Manager, Part-time/Temporary
. Managing the social media of Fitness Edge, which
includes managing online promotional events and
updating statuses to increase impression rates
o http://www.facebook.com/DrinkFitnessEdge
. In a two month period, increased customer brand
awareness on facebook by over 200%
. Manage the Fitness Edge web site content to create
brand identity
o http://www.drinkfitnessedge.com
. Acting as a liaison between graphic designer and
sales coordinator to maintain communication and
consistency across marketing goals
Events Coordinator, Part-time
. Lead the coordination and execution of promotional
events for Galloway Company's protein exercise
recovery beverage, Fitness Edge
. Managed and coordinated schedules for promotional
event workers.
. Developed initial marketing proposals to gain brand
recognition of Fitness Edge
. Established and maintained business relationships
that created co-branding opportunities
Summertime Salsa, LLC - Appleton, WI
June 2009 to Present
Summertime Salsa, LLC is a startup company entering a
highly competitive salsa market.
The company's signature salsa, Godere, is gaining brand
presence in the Fox Cities area. In its first year of
business, Summertime Salsa, LLC is selling roughly 30 cases
(360 jars) of salsa each Saturday at the Farmer's Market in
Appleton, WI.
Marketing Manager, Part-time/Temporary
. Led and developed marketing and advertising
strategies which maximized sales opportunities to the
Godere Salsa product line
. Worked directly with product development to ensure
that product design met market needs
. Through graphic design techniques, created product
labels, business cards, brochures, and flyers that
increased awareness and interest in the Godere brand
. Used strong written communication skills to design
and write copy for the new company website (which
will be fully active by the end of October 2010)
. Conducted and compiled primary research through focus
groups and interviews, which helped to define
Godere's target market and market strategy
Sara Galloway Marketing & Advertising Professional
111 Marquette Avenue South Apartment 1502 Minneapolis, MN ? 920-***-****
(cell)
abjqds@r.postjobfree.com ? LinkedIn: http://www.linkedin.com/pub/sara-
galloway/22/566/474
Pier 1 Imports - Appleton, WI
June 2008 to November 2008
Pier 1 Imports, Inc. operates as a specialty retailer of furniture,
decorative home furnishings, dining and kitchen goods, bath
and bedding accessories, and specialty items in the United
States and Canada.
Sales Associate, Part-time/Summer and Holiday
. Used strong interpersonal and communication skills
with customers, management, and co-workers daily
. Ensured that each customer received outstanding
service by providing a friendly environment, which
includes greeting and acknowledging every customer,
maintaining solid product knowledge and all other
aspects of customer service.
. Worked within sales teams, which aimed to achieve
customer satisfaction, revenue generation, and long-
term account goal
. Assisted in floor moves, merchandising, display
maintenance, and housekeeping to generate sales
LEADERSHIP: Marquette Office of Residence Life - Milwaukee, WI
August 2008 to May 2009
Marquette University's Office of Residence Life organizes
the needs of students living in Marquette's eight residence
halls and six university-owned apartment buildings.
Resident Assistant, Full-time
. Managed a university residence hall floor of 24
diverse undergraduate students
. Ran floor meetings and conducted frequent room drop-
ins to discuss events, developments, and concerns to
ensure that students were kept up-to-date on all
pertinent information
. Utilized superior interpersonal and communication
(verbal and written), problem-solving, interpersonal,
analytical, and time management skills daily
. Developed successful campus-wide social events and
responded to the issues and needs of Mashuda
Residence Hall
education: Bachelor of Science in Marketing, Advertising Minor
Marquette University, College of Business Administration -
Milwaukee, WI
Study Abroad - ACCENT Center Rome, Summer 2009
University of Minnesota
. One of only 14 students selected for study in Rome.
Coursework: Made in Italy - Marketing the Distinct
Italian Brand and Italian Culture, History, and
Ethics.
o Engaged with local entrepreneurs and corporate
marketing professionals to gain insight into
their marketing and advertising strategies for
global brands.