Sales Manager

JAKE D. SHEPARD, JR.

**** ***** ***** ( Mobile, AL 36619 251-***-****(H), 251-***-****(C)

( **.*******@*****.***

RETAIL MANAGEMENT PROFESSIONAL

National award-winning Retail Management Professional with proven expertise

building profitable retail organizations within competitive markets.

Recognized for broad-based multi-unit leadership, general management, P&L,

human resource skills and team development. Reputation for identifying and

capitalizing on market opportunities to drive revenue and profit growth,

while reducing expenses. Competencies include:

. Project Planning . P&L Management and Control

. Budgeting . Customer Service and Retention

. Team Building . Business Development

. Sales and Marketing Strategies . Recruiting, Training and Development

. Turnover Reduction . Risk Management and Loss Prevention

PROFESSIONAL EXPERIENCE

GOODYEAR TIRE AND RUBBER COMPANY, INC. Akron, OH 2008 to

2010

One of the world's leading tire companies with annual sales of

$16.3Billion.

District Manager

Managed 13 stores in Alabama, Mississippi, and Florida with full P & L

responsibility. Managed recruiting, hiring, and training management staff,

along with budgeting, sales and marketing plans, loss prevention, audits,

and inventories. Managed up to 165 employees with annual sales of $34

million.

. Received award for most Goodyear brand tires sold in Southeast in

2009.

. Won sales award for entire retail division as well as two regional

tire sales contests.

. Received most improved regional customer service scores.

. Increased sales by 2.5% in first six months by improving "In-Stock"

position, training and coaching.

. Lowered expenses in six months 4.4% by reducing overtime, spending

and improved associate efficiency.

. Reduced shrink in first year by 2.1% by establishing and implementing

key inventory control measures.

. Increased training, effective coaching and mentoring resulting in

turnover reduction of 11% and improved communication at each level with

all associates.

SALLY BEAUTY SUPPLY, LLC, Denton, TX

2008

Largest retailer of professional beauty supplies in the world.

District Manager

Managed 15 stores in Alabama and Florida with full P&L responsibilities

with over 125 employees and sales upwards of $25 million per year.

Responsible for recruiting, hiring, training and coaching management staff,

in addition to sales and marketing.

. Increased sales over 8% by ensuring each store achieved and

maintained appropriate inventory levels, was correctly merchandised and

adequately staffed and trained.

. Reduced shrink by 1.1% over prior year by implementing key controls,

store audits and additional training.

. Improved turnover rate by 7.7% through better communication and

additional associate training.

. Cut expenses by 3.45% by controlling payroll through proper staffing

and scheduling. Eliminated wasteful spending.

. Promoted one hourly associate to store manager, recruited, hired and

trained two store managers.

PILOT TRAVEL CENTERS, LLC, Knoxville, TN

2004 to 2007

Retail operator of Travel Centers for professional drivers and traveling

motorists in over 40 states with over 300 retail interstate properties.

Regional Manager

Managed 6 Travel Centers and Restaurants in Alabama and Louisiana with over

300 employees and annual fuel sales 70 million gallons, annual store sales

over $15 million and restaurant sales totaling more than $7 million. Total

gross sales revenue averaged $3.5 million per store plus fuel.

. Reduced turnover rate from 64% to 37% in first six months through

improved scheduling, additional training and better communication.

. Increased sales 24%, while reducing losses by 29%.

. Placed two stores in top 10 in profitability where previously there

were no stores in the top 20.

. Promoted and trained six team members to management positions, three

of them salaried.

FAMILY DOLLAR STORES, INC., Charlotte, N.C.,

2000 to 2004

Leading chain of variety stores in the United States.

District Manager

Managed 18 stores in Alabama and Mississippi with annual sales up to $26

million with 200 employees. Led risk management / loss prevention

utilizing surveillance, investigation, interview and store audits.

. Increased sales from negative 3% to a positive 15 % during first

year.

. Reduced losses from -3.5%, to -2.32% beating company goal of - 2.5%

by implementing and enforcing key control measures, routine store audits,

and additional associate training.

. Won District Manager of the Year award in 2003 by drastically

improving overall district performance in sales, profit, shrink control

and lowering turnover rate.

. Opened three new stores and expanded three other stores. All

exceeded sales and profit objectives.

. Promoted five team members to management, trained and recommended

current District Manager.

. Developed management training seminar consisting of sales and loss

prevention investigations. It was adopted regionally for 432 store

managers covering coaching, time management, delegation, recruiting,

hiring, associate training, scheduling, loss prevention-things to look

for; i.e. reports, investigations. Region improved in shrink, management

turnover and had a sales increase over previous year. Wrote a "New

Manager's Guide" that was used in subsequent career positions.

WAL-MART STORES, INC., Bentonville, AR

1993 to 2000

Discount department store and warehouse store chain.

District Manager, Vision Centers

Managed 22 stores in Florida, Alabama, Mississippi, and Louisiana with

annual sales revenue of $30 million per year at 62% profit margin. Led

team of 300 employees and professionals.

. Recruited and signed independent doctors of optometry to lease partner

agreements.

. Served as District Trainer (mentor) from 1997 to 2000 developing

additional training material for new district managers. Traveled with

new DM's, showing them how to conduct store visits, audits, coaching

sessions, etc.

. Selected as 1997 District Manager of the Year for all Wal-Mart owned

Vision Centers worldwide.

. Won Regional District Manager of the Year three times.

. Awarded Impact Manager of the Year in 1998.

. Developed and implemented three Sales and Marketing training programs

demonstrating how to conduct free vision screenings with local

businesses, networking with other optometrists, clinics, etc.

. Opened 17 stores, recruited, hired and trained over 40 managers, more

than 300 hourly and negotiated and signed more than 30 Optometrist to

contracts.

EDUCATION & TRAINING

* Business courses, University of South Alabama, Mobile, Al

. Retail Sales Management-Wal-Mart

. Franklin Time Management Seminar

. Steven Covey Seven Habits of Highly Effective People Seminar

. KarrassSeminar for Effective Negotiating

. Dale Carnegie How to Win Friends and Influence People

* Disney "Leadership of Excellence" seminar

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