Marketing Vice President

Robert Davis

**** **********, ******* *****, ** *2660

949-***-**** * abjpmt@r.postjobfree.com

OVERVIEW

A senior level business professional with over 26 years proven experience

seeks a position offering a high level of challenge and responsibility led

by an enlightened corporate leadership that gives back to the communities

it serves.

2008-2010

UST Global, Inc., Aliso Viejo, CA

Consultant to the CEO

As Consultant to the CEO, for one of the world's largest IT Services

companies, strategized/wrote all public speeches/statements for CEO;

worked with all cross-cultural senior "C" level executives to enhance their

verbal and written skills to maximize their executive presence in advance

of an IPO; was company's singular creative source prior to addition of a

CMO/agency.

2005-2007

Franchise Services, Inc., Mission Viejo, CA

Vice President (Sir Speedy/TeamLogic IT/Summit Marketing Communications)

As VP of Marketing for three of the companies of the world's largest

franchisor to small and medium sized businesses, headed a 13-person

department providing strategic and tactical support to over 2,000 worldwide

franchisees. Budget responsibility: $9 million. Created strategy and

wrote new web page for company (www.sirspeedy.com); negotiated print and

broadcast schedules, managed external vendors. Saved $660,000 in bottom-

line dollars by purchasing media as group, rather than as individual

operating entities.

2001-2005

Downey Savings & Loan, Newport Beach, CA

Senior Vice President & Chief Marketing Officer

For a $12.5 billion/165 Branch savings and loan,

. Developed strategy, wrote and created Direct Mail prospect program

generating over $31 million in fundings at cost per loan of less than

$400 (industry standard for 'A' paper loans: $500-$750)

. Wrote and produced TV spots with CBS-TV/Los Angeles, saving Downey

over $150,000 in outside production costs

. Re-negotiated LA Times contract, doubling the insertion schedule, saving

over $300,000

. Developed/executed Direct Mail/cross-sell program that generated

over $50 million in new accounts / revenue / fundings at cost per account

of less than $200; Wrote, supervised production of internal training

manuals; re-wrote web page;

1. Oversaw $12.8 million budget; staff of 15 direct reports; 40+ indirect

reports

2. Created in-house advertising agency realizing over $1 million dollars of

first year, bottom line revenue

Responsibilities included managing budget/profit and loss, all advertising,

promotion and fulfillment activities, corporate branding, media

relations/corporate communications, product marketing/new product

introduction, database - direct marketing/customer research and

segmentation, corporate communications, fulfillment, print and broadcast

media.

1998 - 2001

OILSTOP, Inc. Rohnert Park, CA

Managing Director of Corporate and Franchise Marketing

In one of the nations most profitable drive through oil change

franchises,

. Strategized/wrote/produced/negotiated media; wrote all print/direct

mail; wrote all collateral/POP for parent and franchise companies;

placed all TV-radio commercials in multiple TV markets nationwide at

average cost 50% - 75% lower than other advertisers; wrote all training

manuals for franchisees

. Ghostwriter for President in three monthly national trade publications -

(NOLN, ACC, ALN) under his byline, thereby expanding breadth of brand;

wrote/placed all Public Relations stories/releases saving the company

$230,000 in costs

1996 - 1998

SpotMagic, San Francisco, California

Vice President, Channel Marketing

In a startup multimedia company, obtained marketing channels for new

communications system creating potential for multimillion dollar revenue

stream. Developed strategy/wrote all corporate branding and advertising,

media relations/corporate communications, product marketing, educating

market leaders; trade show coordination (NAB, ISPCON); supervised

advertising and PR agencies. Attended investor meetings; member of senior

management team.

1994 - 1996

The Robert Davis Co., San Francisco/Santa Rosa, California

President

Successfully founded agency chartered to consult with corporate marketing

departments, other agencies. Wrote, designed and produced complete

creative programs (print, broadcast/direct mail/public

relations/POP/manuals/web pages) for clients including:

Wells Fargo Bank, Hewlett-Packard; Change Integration Systems (CIS);

Mt. Zion Institute on Aging; BidCom, Inc.; Fisher Vineyards; The

Carnegie Group; KnowledgePoint; OCLI (Optical Coating Laboratory,

Inc.); Bio-Care; Health Plan of the Redwoods; Greenpeace; The Sierra

Club; Various PBS Stations* *Partial

List Only

1988 - 1994

American Home Shield, Santa Rosa, CA/Chicago, IL/Memphis, TN

Director, Advertising & Corporate Communications

In nation's largest home warranty firm (division of ServiceMaster),

decreased corporate advertising costs 31%; conceived and implemented new

sales channels, generating over $5 million in first-year revenue;

recruited, trained and mentored staff of 11; extensive senior management

interaction with parent company; project management/new product development

and launch; all external agency/vendor negotiation, coordination and

supervision

1986 - 1988

Grey Direct/WEST, San Francisco, CA

Vice President, Creative Director

Responsible for all direct response advertising for Grey Advertising's West

Coast clients, including, but not limited to, Bank of America, Wang

Computers/Printers; Kikkoman Soy/Teriyaki Sauces

. Developed strategy/creative for all Bank of America credit card mailings

(Classic and Gold solicitations), as well as all Home Equity Loan and

Home Banking Programs, resulting in 27 percent increase in card

acceptance; $18 million increase in Home Equity Loans

1984 - 1986

J Walter Thompson/WEST, San Francisco, CA

Vice President, Creative Director

Built agency into second largest direct marketing agency on West Coast with

over $15 million in billings with clients including, but not limited to

SPRINT, Chevron USA, PC World Magazine, Hewlett-Packard, Ford Motor

Company, ComputerLand, Burger King

. Won four American Advertising Federation "Best in the West" Awards (1st

and 2nd Place) as both Creative Director and Copywriter for SPRINT and

Chevron direct mail packages

. Developed strategy/creative which captured $4 million PC World account;

total campaign included direct mail, PR, national print, press/media kit

ADDITIONAL EXPERIENCE (CA and Washington, DC)

Variety of Agency / Management positions which included

marketing/advertising strategy, project design, implementation,

fulfillment; staff recruitment, training, mentoring; assorted seminars on

communications, marketing, sales.

OTHER

Personally raised over $50 million for clients/organizations including:

Bob Hope/J. Willard Marriott (Honor America); Howard Jarvis;

Greenpeace; The Sierra Club; Special Olympics; Assorted PACs/political

figures/ballot issues; Pro-bono fundraising for variety of children's

causes.

EDUCATION

University of Utah, Salt Lake City, Utah

BS, History & Marketing

MBA Program (Marketing)

Empire College of Law, Santa Rosa, CA

ASSOCIATIONS / AFFILIATIONS

National Society of Fundraising Executives (NSFRE);

Served on Boards of:

California Diabetes Association, (Nor. CA)

Special Olympics (VA & CA);

Local Projects for children's health programs (CA)

Orange County YMCA - Community Services Branch

Netz4Life - Orange County non-profit helping at at-risk youth

through sports and education

ROBERT DAVIS

7324 Residencia Newport Beach, CA 92660

949-***-**** * abjpmt@r.postjobfree.com

EXECUTIVE MANAGEMENT / STRATEGIC MARKETING / DIRECT MARKETING

ADVERTISING/COMMUNICATIONS

Business Development / Sales / Creative Concepts / Key Account

Management

Strategic Planning and Organizing / Team Operations

Account Supervision - Direction

ACCOMPLISHMENTS AND RESULTS

? Strategized, created and implemented direct mail /online programs

generating over $31 million in loan fundings and $50 million in new

deposit income at acquisition cost 50% less than industry standard

? In nation's largest home warranty company, decreased advertising

costs 31% and implemented new sales channel which generated over $5

million in 1st year revenue; supervised national sales staff

? Conceived, wrote, produced direct mail fundraising programs raising

over $50 million in aggregate for clients including Bob Hope, J.

Willard Marriott, Honor America, The Sierra Club, Greenpeace, SPRINT,

Chevron, PBS affiliates (in LA, San Francisco, New York City, Denver

and Salt Lake City), assorted politicians, ballot issue committees and

PACs

? Wrote, produced, negotiated network TV spots in major US market,

saving over $150,000 in production costs and over $500,000 in

annualized spot costs while still reaching the targeted demographic

audience

? Proposed, researched, wrote and implemented CRM (Customer

Retention/Relationship Management) Program which generated $12.5

million in new revenue the first quarter following its inception

? Negotiated agreement with affinity partner to have corporate ad with

dedicated 800# appear on 27 million paper bags quarterly at $0 cost;

ad generated $17 million in new money

? Renegotiated Los Angeles Times contract, resulting in doubling

previously negotiated lineage at cost $300,000 less than previous

agreement; Negotiated TV contracts in multiple markets at cost 40-60%

less than agency-negotiated costs

? In a start-up multimedia company, discovered and nurtured marketing

channels for a new software communications system creating potential

for multimillion dollar revenue stream; sold new software to Fortune

500 companies

? Reorganized, managed in-house marketing/advertising department

generating savings of over $1 million annually

POSITIONS

UST Global Inc., Consultant to the CEO

Franchise Services, Inc.: Sir Speedy / TeamLogic IT / Summit Marketing

-Vice President-Marketing

Downey Savings & Loan, Senior Vice President., Chief Marketing

Officer

Oilstop, Inc., Managing Director, Corporate Marketing and Franchising

SpotMagic, Vice President, Channel Marketing

Robert Davis Advertising, President

American Home Shield, Director of Advertising / Corporate

Communications

Grey Direct, West, Vice President, Creative Director

J. Walter Thompson, West, V.P., Creative Director

EDUCATION

B.S., MBA Program, Marketing, University of Utah

Empire College of Law, Santa Rosa

AFFILIATIONS

National Association of Fundraising Executives

Boards of Directors: California Diabetes Association (Nor. Calif.

Division)

Special Olympics (VA & CA); Orange County YMCA (Community Services)

Local Boards/Projects for children's health programs

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