Manager Marketing
Resume:
Britt Coffman
Bakersfield, CA 93312
*******@*****.***
Objective
A challenging position which effectively utilizes my integrated marketing and advertising
experience.
Professional Experience
May 2002 – Dec 2008 Corporate Marketing Manager
Castle & Cooke Bakersfield, CA
Managed the marketing and advertising efforts of four U.S. divisions in three states, each
including residential, resort, golf and commercial developments. Reported directly to the company
president, with responsibility for ensuring brand integrity in all marketing efforts, as well as
creation of and adherence to marketing budgets. Worked closely with division marketing heads to
determine project strategies, target markets, integrated advertising campaigns, media schedules
and new media integration. Implemented online paid listing and search engine marketing
campaigns. Trained division personnel in content management applications. Negotiated agency
contracts and managed design, production and implementation of all marketing deliverables.
Directed and staged all photo & TV shoots. Managed extensive list of domain names and hosting
environments.
Extensive experience in integrated marketing campaigns spanning print, radio, TV, web, search,
PR, outdoor traditional and digital, direct mail, events, collateral, etc. Produced first-in-market 30-
minute infomercial about the company. Skilled in all areas of design and design software, as well
as html coding, allowing me to direct in-house production and extend use of created materials as
needed.
2001 - 2002 Marketing Manager
Key Construction Bakersfield, CA
Involved in all phases of advertising, from creation of trade names, development of sales
strategies, creation of advertising and sales materials, illustration of sales manual and brochures,
to designing and maintaining company website. Managed media insertions and PR content.
Designed and executed purchasing procedures, forms and methods. Managed bi-weekly payroll.
1987 - 2001 Owner – Trainer & Behaviorist
Britt’s Dog Training Bakersfield, CA
Teach private and group classes to dog owners. Train dogs for individuals. Expertise ranges from
basic behavior problems to complicated and specialized issues. Coach teams for basic to National
competition. Contract work included long-term contract managing 250+ animals at orphanage;
designing and maintaining organization's computer system; designing and maintaining
organization's record system and database; managing kennel employees; high responsibility
level.
Skills
• Bilingual English and German. Proficient in Microsoft Office Suite, Adobe Creative Suite,
including Illustrator, Dreamweaver, InDesign, Acrobat
Keywords
• Marketing, advertising, executive, manager, director, print, web, internet, billboard, outdoor,
radio, TV, PR, direct mail, SEO, Illustrator, InDesign, Acrobat, Photoshop, Dreamweaver,
HTML, National, Director of Advertising, Director of Marketing.
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