Sales Marketing

ERIN THERESE JONES

**** ****** **. (***) ***-

6839

Hudsonville, MI 49426 abjob2@r.postjobfree.com

OBJECTIVE

Medical or pharmaceutical sales position.

PROFILE

Ten successful years of experience in B2B outside sales in West Michigan

working with local businesses. Results-oriented, able to work independently

to achieve objectives. Talented verbal and written communicator, willing to

go the extra mile. Outstanding attention to detail, eager to please

clients. Effective problem solver, capable of creating win-win situations.

Highly motivated, excellent organizational skills. Compelling and

persuasive presenter. Number one ranked sales professional in department.

Experienced in learning complicated products quickly and conveying the

information clearly to achieve immediate sales.

DIGITAL EXPERIENCE

Online Sales Supervisor for MLive.com at The Grand Rapids Press. Grand

Rapids, Michigan. 2009 - Present.

. Promoted to online sales leadership role from Advertising Consultant.

. Grow sales of online advertising including online display ads on

Mlive.com and Microsoft Media Network, search engine marketing (SEM),

SEO and digital marketing programs within the retail advertising

department.

o MLive.com - largest local news and information website in

Michigan, with over 3 million unique monthly users and over 50

million monthly page views.

o Microsoft Media Network - through partnership with Advance

Internet, MLive is only certified reseller in Michigan. Network

includes Microsoft owned and syndicated sites, along with hand

selected sites culled from ComScore Top 250 national sites for

behavioral targeting and re-messaging.

o SEM - working with a proprietary technology platform, our

program is a turn-key solution for business owners that

optimizes key word bids for clients 24/7 and offers an online

reporting portal for complete campaign transparency.

o SEO - selling business listings with video capabilities for

clients to link to MLive.com to improve their site quality

scores.

o Digital Marketing Programs - working with a vendor, create

custom landing pages to collect information based on campaign

objectives, also manage email marketing for clients including

A/B testing methods.

. Grew overall online revenue 30% in 2009, 75% in 2010.

. Navigate a complex organizational structure to manage leads that are

pursued by other corporate entities of Advance Internet (MLive

corporate, Advance Newspapers, Business Review, On the Town, Kalamazoo

Gazette and Muskegon Chronicle.)

. Network with dozens of business owners and managers to cultivate

online sales opportunities.

. Oversee 20 sales representatives and manage individual online sales

progress, invited on 30 four-legged calls per month to discuss online

strategies with clients and prospects.

. Educate clients on a regular basis on the importance of strategic

online presence to grow their sales.

. Train staff on new programs, and coach representatives to present

customized plans for each client to achieve the best results.

. Monitor SEM campaigns to ensure appropriate pacing and key word

selection.

. Responsible for organizing and managing promotions for an off-site

educational seminar on online strategies with 100 small business

owners.

. Guest speaker on online advertising to local business groups and a

college advertising course.

. Persuaded 90% of the sales department to create accounts and interact

with LinkedIn for networking.

. Created a LinkedIn group, Advertising Blender, to serve as an

information resource for local businesses to learn about online

strategies.

. Forecast sales for category growth and strategically plan for new

program introductions to staff.

BUSINESS DEVELOPMENT/SALES EXPERIENCE

Multimedia Advertising Consultant at The Grand Rapids Press. Grand Rapids,

Michigan. 2002-2009.

. Top-performing sales consultant, consistently exceeded goals for new

account contracts, online, direct mail and niche product sales.

. Managed 45 active monthly accounts, with an account list of over 200,

and prospected 20 new accounts per month using a sales funnel strategy

to maintain a solid pipeline for business growth.

. Multiple first place finishes in departmental contests.

. Trained peers statewide on direct marketing and online sales

strategies.

. Presented comprehensive marketing plans to local decision makers based

on a thorough needs analysis, strategic proposal development,

presentation and continued follow up.

. Collaborated with several departments to introduce new products.

. Successfully completed complicated assignments under urgent deadlines.

. Set company record for increased sales revenue of 73% in year one,

further increased sales revenue by 33% in year 2 (based on

departmental goal of 4%).

. Established solid contacts with hundreds of area businesses.

. Certified in ProMax Sales Training, an intensive sales training

workshop focusing on strategic prospecting and account management for

revenue growth.

. Managed major accounts for two years including Spartan Stores, Meijer,

major banks, telecoms and large businesses with budgets of $100K+,

responsible for annual revenue of $8 million.

Minolta Account Representative at The W.S. Reed Company. Grand Rapids,

Michigan. 2001-2002.

. Managed Ottawa County sales territory for Minolta office equipment in

a highly competitive environment.

. Exceeded quota every month.

. Prospected new clients by referrals and cold calling.

. Demonstrated products and trained clients.

. Serviced customer accounts.

MARKETING EXPERIENCE

Marketing Communications Analyst at DPI Material Handling Systems.

Grandville, Michigan. 1999-2001.

. Led several marketing projects at a time, working as a team with

management, business development, MIS, engineering, and several

vendors.

. Supported marketing agency with branding, trade publication

advertising, and direct mail production.

. Implemented ACT 2000! Contact management software to manage 2,000+

sales leads and track the results of marketing efforts in direct mail,

media advertising, and trade shows.

EDUCATION

Grand Valley State University. Grand Rapids, Michigan. Master of Business

Administration. Completed 18 credit hours out of 33.

Western Michigan University. Kalamazoo, Michigan. Bachelor of Business

Administration, Magna Cum Laude.

Major: Advertising/Marketing; Minors: Communications and General Business.

ACTIVITIES

. Board Member, Grand Rapids Civic Theatre

. Board Member, Annual Paul Neu Memorial Golf Benefit for Epilepsy

Foundation of Michigan

. Delta Sigma Pi, Professional Business Fraternity

2345 Stable Dr. (616) 890-

6839

Hudsonville, MI 49426 abjob2@r.postjobfree.com

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