RICHARD E. WOOD, JR.
*** ********* ***** ********@*********.*** HOME (859) 384-
2626
Cell 502-***-****
Union, KY 41091
SUMMARY
Industry veteran who possesses proven business skills with strengths in analyzing sales data and trends to implement a
targeted sales approach within an assigned territory. I have a proven track record of developing relationships, building
rapport with customers, and leveraging those relationships for results. A results oriented individual with strong
organizational and proven leadership skills.
PROFESSIONAL EXPERIENCE
XANODYNE PHARMACEUTICALS, Newport, KY January 2006 to Present
Product Manager June 2008 to Present
As Product Manager for Oramorph SR (sustained release oral morphine tablet for chronic, moderate to severe pain),
responsible for the branding, developing the marketing strategy and the message. Highly interfaced with Medical Affairs,
Regulatory, Legal, Sales Operations, Manufacturing, Finance, and Sales in the development and implementation of sales
materials and strategies. Currently manage the medical conference exhibit booth, clinical reprints, promotional slide decks
and peer to peer initiatives for Zipsor (Diclofenac potassium liquid filled capsules for mild to moderate acute pain)
supporting the efforts of the sales force.
Account Manager February 2007 to June 2008
Successfully drove the business with wholesalers, national and regional pharmacy chains, managed health care plans and
state boards of pharmacy in 12 Mid-Western states. During this role I was selected to train field sales specialist on pain
management and the opioids market. Target, Sears/Kmart, Medicine Shoppe, Meijer, Giant Eagle, Hy-Vee and H.D. Smith,
Summa Care and Walgreens Health Initiatives are just a few of the accounts that I was responsible for. I was promoted to
a Product Manager position in Marketing.
Senior Sales Specialist January 2006 to February 2007
Successfully grew sales of Oramorph SR by leveraging customer relationships throughout a 3 state
area in the Midwest. I was promoted to an Account Manager position in National Accounts and Trade Relations.
PURDUE PHARMA, L.P., Louisville, KY June 1993 – August 2005
Medical Marketing Representative
• Assumed leadership of an underperforming territory. Evaluated territory performance, implemented a sales plan, and
rebuilt relationships resulting in 100% increase in sales within 12 months. Earned the “Comeback Representative of the
Year” (2000) award for this effort.
• Grew sales of Palladone, OxyContin, Spectracef and Senokot in hospitals, office-based clinicians and retail
pharmacies.
• Successfully launched 5 product lines with Purdue including Palladone, Spectracef, OxyContin, DHC Plus and MS
Contin 200mg.
• Successfully built and leveraged relationships within hospitals to gain formulary approvals and on-site stocking of 5
different products in multiple hospitals and healthcare institutions.
• Developed and presented seminars on abuse and diversion of controlled substances in multiple institutions.
• Twice designated “Respiratory Disease Specialist” for region. Mentored and coached other representatives on disease
states and sales approaches. Presented at district, regional and national meetings and training classes.
• Selected as “District Field Trainer” in 2000 and 2001. Worked with and coached fellow representatives.
• One of 4 representatives selected nationally to develop and define a new long-term care position known as Health
Systems Specialist. Called on VA hospitals, nursing homes, closed provider pharmacies and hospices for 3 years.
Developed innovative approaches to increase product sales in these markets.
• Exceeded sales goals to finish with top 10 rankings in all four promoted products (MS Contin, Uniphyl, Senokot, and
DHC Plus) and earn #4 ranking nationally. As result achieved the “Regional Representative of the Year”, “District
Representative of the Year” and “Toppers Club” awards.
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CIBA PHARMACEUTICALS, Louisville, KY November 1990 – June 1993
Medical Representative
• Representative in the Louisville and Western Kentucky area promoting Voltaren, Lotensin and Estraderm to
Orthopedic Surgeons, Cardiologists, Rheumatologist, Obstetrics/Gynecology, Family Practice, Internal Medicine and
General Practice physicians.
• Awarded the “Circle of Excellence” in 1992 as the annual sales leader for the Cincinnati district.
• Won two “Circle of Merit” awards as the top representative in the Cincinnati district for the quarter.
UAD LABORATORIES, INC., Louisville, KY May 1989 – November 1990
• Increased sales over 130% to earn the “Achievement Award” as the top new sales representative in the Central
Region.
WARREN COUNTY SCHOOLS, Bowling Green, KY Prior to May l989
• Junior High School language arts and physical education teacher. Coached junior high school basketball and high
school cross-country teams.
• Coached multiple individual state champions in cross country and track. Also coached the state championship team in
1988.
• Named the KHSAA “Coach of the Year” for girls’ cross country in 1988.
EDUCATION
BS, Western Kentucky University, Bowling Green, KY
ADDITIONAL TRAINING
Managed Healthcare Training Class with The Brooks Group, 2007
Pain Management / Palliative Care Traineeship, University of Maryland School of Pharmacy, Baltimore, MD, 2004
Respiratory Specialist Training, West Chester, NY, 2002
Respiratory Specialist Training, American College of Allergy, Asthma and Immunology Meeting, Dallas, TX
Purdue Management Assessment Center, Stamford, CT
Rheumatology / Cardiology Preceptorship, Temple School of Medicine, Philadelphia, PA
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