Marketing Manager

DAVID SAUL

** ******* ******, ***********, ** ***35 516-***-****

********@***.***

www.linkedin.com/in/davidsaul1

( Marketing ( Promotion ( Market Research ( Social Media ( Management (

Business Development (

Results oriented Marketing and Management Professional with diverse skills.

Expert client liaison; able to establish and strengthen relationships in

order to grow revenue. Extensive experience strategically working with

Fortune 500 companies to identify opportunities, analyze the competitive

environment, maximize marketing efforts and seize new avenues; all designed

to increase profitability and build brand image.

MARKETING/MARKET RESEARCH CONSULTANT (MARKETING MASTERS NY) January 08 -

Present

Conduct a wide variety of marketing and market research related projects

for independent clients of all types. Consult and strategize with clients

on key assignments in order to increase client revenue and visibility.

. Design, disseminate and enhance e-marketing campaigns. Create custom

presentations to effectively convey actionable recommendations.

. Develop relationships partnering with related and competitive

businesses, often negotiating contracts.

. Perform market research and web research for industries, products,

services and competition to evaluate and understand market dynamics in

order to develop strategic solutions and potential partnerships.

. Utilize SEM to positively convey up-to-the minute information and

targeted promotional campaigns.

ACCOMPLISHMENTS: Developed many successful marketing plans that heavily

bolstered brand image, sales and traffic. Effectively launched new

campaigns and initiated additional lines of business. Strengthened

corporate efficiency, productivity and generated potential new offerings

for several large clients.

ADDED VALUE MARKETING INSIGHTS / THE WPP GROUP ~ NY, NY November 88 -

December 07

Senior Account Manager/Vice President of Client Service

Sold, managed and directed multi-million dollar premiere market research

client accounts/projects designed to maximize advertising and media

attempts. Managed team of direct reports and responsible for the entire

research process in a hands-on capacity. Diverse client base spanning

multiple industries including:, Entertainment, Tourism, Pharmaceutical,

HBA/OTC, Telecommunications, Finance, Food/Beverage, and Automotive.

. Managed and developed client relationships, acted as liaison with key

top level management from Fortune 500 companies and major advertising

agencies.

. Up-sold and managed $3 - $4 Million in revenue annually.

. Co-managed the New York office including recruiting, managing and

training.

. Initiated and designed complex client proposals and extensive cost

requests.

. Developed and enhanced project questionnaires and in-depth screening

documents.

. Tracked advertising marketplace effectiveness.

. Measured in house operations to boost efficiency and increase

profitability.

ACCOMPLISHMENTS: Drastically grew NY Office client base and revenue through

a dedicated and superb team approach of client service. Signed and

subsequently managed prestigious clients such as UBS, AT&T Wireless,

Novartis and Hotels.com. Developed new successful research products while

providing the data-based recommendations to ensure major ad campaigns were

on target and producing beyond expectations.

GLOBAL FOCUS INTERNATIONAL MARKET RESEARCH ~ Oyster Bay, NY

April 00 - April 01

Senior Account Manager

(Convinced by DRI, to Return, after 1 year away)

Independently proposed and managed extensive Global Market Research

studies. Created and set up an autonomous home based office/operation.

Specific responsibilities included: Sales Generation, Client Proposals,

Designing Custom Global Methodologies/Specialized Fieldwork Costing,

Project Management and Analysis.

THE NPD GROUP / HTI CUSTOM RESEARCH ~ Port Washington, NY

Prior Experience

Senior Project Director

Supervised and managed all phases of Mail, Telephone and In-Person Custom

Research Projects. Complete execution of syndicated panel studies,

Brand/Usage Tracking, A & U Studies, and Product Tests.

EDUCATION/BACKGROUND

Bachelors of Business Administration - Marketing

Hofstra University, Hempstead, NY

Currently training in Web Marketing, Social Media & e-commerce

Music Management/Part Time Musician; well versed in the Music and

Entertainment Industries.

Contact this candidate