Sumita Chandiramani
Whitehall, PA 18052
********@*****.***
Objective
To obtain a position as a human resource assistant that highlights the
diverse aspects of my finance, marketing and business development
background
Summary
. Over five years of experience in the Marketing field, with a strong
visual sense, excellent writing skills and the ability to translate
marketing ideas and concepts into an effective marketing campaign.
. A confident business communicator, able to translate information into
great presentations.
. An expert at researching the market on business opportunities.
. A strong leader and team player working with and supporting members of
the organization.
Experience
Wachovia Bank, Allentown PA 12/09 - 08/10
Teller
. Responsible for marketing and selling bank products and services to
potential customers
. Evaluated existing customer's needs and cross sold additional products
and services
. Demonstrated proficiency with regard to policies, procedures, products
and services pertaining to teller transactions
. Delivered outstanding customer service to achieve customer
satisfaction, retention and increase sales
. Processed teller transactions and balanced a cash drawer timely and
accurately
Indian Bazaar, Easton PA 10/08 - 11/09
Sales/Customer Service
. Responded to customer's enquiries and their problems regarding
products
. Received cash, checks and credit card transactions
. [pic]Confirmed and examined the deposited checks
. Balanced assigned cash drawer
. Developed publicity and promotional campaigns to support market
initiatives
Modern Precast Concrete, Easton PA 03/06 - 11/07
Marketing Coordinator
. Designed and composed circulars, newsletters, direct mail pieces,
postcards, bulletins, brochures, advertisements, invitations and
literature
. Launched a marketing campaign for new product
. Developed and maintained a yearly advertising schedule
. Arranged and hosted company events (educational seminars and company
meetings) including developing PowerPoint presentations and selecting
venues
. Managed open house for opening of new facility by developing list of
invitees, designing invitations and programs, coordinating with
sponsors, caterers and media
. Planned yearly schedule of tradeshows as well as organized promotional
giveaways, show specials, presentations, display and literature
. Developed and implemented re-design of corporate website
. Performed website assessments including search engine optimization and
keyword research
. Conducted photo shoots of products and applied photos in marketing
materials and website
. Wrote creative copy for all marketing materials, press releases and
company website
. Researched and conceived newsletter articles
. Reviewed and proofed documents for format, corporate design
consistency, and provided overall quality assurance for all materials
. Produced variety of business materials, including: letters, reports,
proposals and forms
. Planned and maintained marketing budget
Prisco Printer' Service, Newark, NJ 02/05 - 03/06
Marketing Assistant
. Assembled a data CD comprising of 100 plus technical data sheets in
several languages working closely with the lab to research technical
data as well as designing graphics and placing layout
. Wrote product bulletins (marketing piece) for new products
. Planned and distributed press releases to relevant industry
publications and local newspapers
. Maintained and updated corporate website using Microsoft Front Page
. Planned and coordinated tradeshow activities researching most cost-
effective method of developing booth design and organizing promotional
materials that corresponded with the overall theme
. Supervised distribution of tradeshow leads to sales force and managers
as well as coordinating follow-ups of those leads
. Coordinated direct mail campaigns to advertising directors and print
brokers to facilitate the use of Prisco Products
. Coordinated all travel arrangements
Somerset Valley Bank, Somerset, NJ 09/04
- 01/05
Marketing Assistant/Event Coordinator
. Developed print advertisements and newsletters directly or through
outside sources
. Designed and developed the layout of ads, logos, brochures, flyers and
invitations
. Maintained database of clients
. Wrote press releases and direct mail pieces
. Assisted in writing copy and proofreading advertising materials
. Participated in Business Expos and community events to promote
business
. Maintained inventory control of promotional items
. Managed new branch openings (VIP reception and Ribbon Cutting
Ceremony)
. Maintained marketing calendar to ensure that deadlines are met
. Developed mail mergers and production of letters and labels for
program mailings
Lucky Fashions, Lancaster, PA
05/01 - 09/04
Sales Manager
. Promoted sales by implementing marketing and sales strategies
. Resolved customer issues and inquiries
. Designed store signage
. Produced POP materials
. Managed daily accounts
. Designed and developed displays
. Designed store structure
. Provided orientation to new employees
Education
Millersville University, Millersville, PA May 2001
Bachelor of Science in Business Administration with concentration in
Marketing
Skills
Microsoft Word, Excel, Access, Powerpoint, Publisher and Quicken
Adobe Illustrator, Photoshop and Dreamweaver