Sales Marketing
Resume:
Carolynn Chapman
Lafayette Hill, PA 19444
abjll9@r.postjobfree.com
SKILLS
. MS Office and Database Applications- Access, FileMaker Pro, Act
. Web Applications - FrontPage, DreamWeaver, HomeSite, HTML,
WordPress Multimedia Software- Flash, Director, Photoshop,
Premiere, Quark, Authorware
. Detail oriented, reliable, able to multi- task and work in fast paced
environment
Campaign Manager, Goodway Group, Jenkintown, PA November 2009- April
2010
The Goodway Group provides marketing campaigns on a local and national
basis for the automotive retail industry through print, digital,
interactive, telephony and emerging media.
. Served as the liaison between internal teams and the automotive
clients including Cadillac and Toyota to develop online banner ads.
Duties included initiating kick off calls with sales, client and art
departments to develop engaging creative concepts; Set up and managed
project timelines and creative direction with agency/client to ensure
timely delivery; Managed all communications and approvals between the
client/agency and internal team throughout the build/review process to
guarantee accuracy of the ads
. Built and customized reports on the ads delivery/interaction metrics
for each campaign to determine ROI and to create plan of action to
maximize the delivery and reach of the campaign
Senior Publisher Support Specialist, PointRoll, Conshohocken, PA August
2004-July 2009
PointRoll is a leading provider of online rich media ad campaigns.
. Performed liaison role between the publisher web sites,
advertisers/clients and technical teams in order to ensure the proper
delivery of rich media ads.
. Tested and approved over 2,500 web sites to ensure they were able run
rich media PointRoll ads products correctly
. Investigated reporting discrepancies concerning the ad delivery
numbers in order to prevent revenue loss
. Acted as the main contact for publishers such as AOL, Yahoo, MSN
reporting problems for high profile campaigns including Wal-Mart, Ford
and Apple
. Wrote training materials for publisher and in house employee education
to better communication
. Led process improvement initiatives with the ad networks running
PointRoll products resulting in a higher number of rich media ads
being delivered
Sales and Marketing Assistant, MailPound.com, Marlton, NJ February 2003-
January 2004
MailPound is a travel agent web site that is used as promotional locator
for over 100,000 agents.
* Developed online tutorials for guiding travel agent customers to
effectively interact with company's electronic marketing tools. These
tutorials became the cornerstone of the training seminars
* Analyzed volume, effectiveness and outcome of user interaction with
promotions for national and international clients such as Hawaii's
Visitor and Convention Bureau and British Airways to determine ROI
* Compiled statistical reports based on travel agents' receipt and usage
of email broadcasts to develop future strategies
Web/Multimedia Specialist, Xstream Interactive, Swarthmore, PA July 1999-
October 2001
Xstream interactive was a new media design group that provided web design,
CD ROM development, and web based conference registration, presentations
services including event support, animation and webcasting
. Created PowerPoint presentations, websites, electronic brochures, CD
ROMS and other marketing materials with complex animations, graphics
and charts for corporate events including DuPont and SAP to engage
the audience
. Wrote case studies and other content for xiweb.com which was used as a
sales tool as well as interview and collected information from
individuals in order to produce written content for client websites
. Traveled frequently throughout the USA and Canada to support corporate
clients and worked extended hours in high pressure tight deadline
environment in order to achieve client satisfaction
Web/Marketing Assistant, MRB Communication, Philadelphia, PA 1998-
1999
Internet communications firm specializing in non-profit and educational
institutions.
Updated client websites with graphics and other content during redesign
phases
Consulted on site architecture
Developed and maintained databases in Access, Act and FileMaker Pro
Personally responsible for location 2,000 + client leads within 5 months
Account Coordinator, Ted Thomas Associates, Philadelphia, PA 1996-
1997
TTA is a marketing, communications, promotional and advertising agency for
the health care industry.
. Coordinated the production of corporate identity materials from pre-
production through analysis of promotional success
. Ensured professional, timely delivery of promotional materials to
satisfy clients needs
. Conducted research to develop competitive pricing strategies for the
services offered
Traffic/Production Coordinator, Metrobase Cable Advertising, Malvern, PA
1994-1996
Metrobase was a cable advertising entity responsible for placing ads on
major cable networks
Supported in house sales department with order entry, billing adjustments
and scheduling of airtime
EDUCATION
Penn State University, State College, PA - B.A. Communications
Berkeley Computer Training Center, Bala Cynwyd, PA - Web/Multimedia Diploma
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