Sales Marketing

Jeremy Fiebelkorn

*** ******** ******

Phone: 716-***-****

Tonawanda, NY 14217

E-mail: ******@*****.***

Summary of Qualifications

Corporate Marketing, Product Management and Business Development

professional with more than nine years experience working for companies

specializing in the marketing of technical products, service based products

and consumer packaged goods. A highly motivated team player able to take

on roles of increasing responsibility and leadership and a strategic

thinker that enjoys working hands on.

Education

Canisius College, Buffalo N.Y.

MBA - Business & Marketing (Concentration in International Marketing)

Graduated May 2006.

Canisius College, Buffalo N.Y.

BS - Business & Marketing (Concentration in Communications) Graduated May

2001.

Experience

Fisher-Price Toys (Mattel, Inc.), East Aurora, NY

2008-Present

Senior Product Control Analyst/Allocator (Manager)

Responsible for Analyzing and managing over 300 items in the Boys and

Infant product groups and creating and implementing allocation plans to

maintain fair and equitable distribution across all account groups.

Achieved a 98% weekly fill-rate contributing to record sales and shipment

goals in 2008.

. Maintained critical vs. non-critical item statuses based on Sales

Forecasts and Inventory Availabilities

. Analyzed Sales force Forecasts to create and manage allocation plans

. Achieved minimum 90% fill-rates on all critical item weekly

replenishment orders

. Achieved minimum 95% fill-rates on all non-critical item weekly

replenishment orders

. Achieved 100% fill-rates for all approved Ads/Promos and respond to

all requests within 72hrs

. Achieved 100% fill-rates for Planogram orders two weeks prior to

Customer's Planogram Set date

. Responsible for presenting allocation plans to Marketing, Sales,

Forecasting, Distribution, Customer Service and Senior Management to

communicate all plans and inventory shortages across all account

groups

. Responsible for New Product Releases for all items in the Boys and

Infant product groups

. Attended regular Quota and Key Driver meetings regarding shortages and

updates that may affect allocation plans

. Attended weekly PSI MAPS (Asia Pacific Production & Planning) and PSI

MMEX (Mexico Production and Planning) meetings to communicate domestic

customer needs and work through existing inventory problems

. Utilized Fisher price proprietary systems APT, OMNI, DPAM, PIE,

Anacomp & Cognos Web to analyze critical items and create and manage

accurate allocation plans

. Worked with East and West Coast Distribution Centers to expedite

critical items for key accounts

. Liaison for the "Big 4" accounts: Wal-Mart, Toys "R" Us, Target and

Sears/K-Mart to achieve maximum fill rates on critical items within

committed lead times

PSCU FS, St. Petersburg, FL

2007

Debit Card & ATM Product Marketing Manager

Responsible for the creation and management of penetration, activation and

usage campaigns creating a 20% increase in Debit Card usage and a 35%

increase in interchange revenue for member credit unions.

. Responsible for new product development, growth and management within

Debit Card & ATM division

. Created direct mail, internet and email promotions to increase Debit

Card and ATM product growth

. Managed vendor and strategic partnerships to create, implement and

track consumer product offerings via various marketing channels

. Responsible for market research and market reporting of competitor

campaigns within the retail banking industry to senior management and

member credit unions

. Liaison for the 210 PSCU FS member credit unions and company sales

team regarding marketing campaigns

. Attended weekly meetings with regional and national sales associates

to inform them of all new promotional offerings, campaigns and

programs related to Debit Card and ATM product lines

HSBC Bank USA, N.A., Buffalo, NY

2006-2007

PFS Customer Development Marketing Manager

Contributed to increasing retail banking revenue by 25% through the

creation and management of marketing cross-sell and retention campaigns to

existing 2 million customers in the retail banking product division.

Managed the creation and delivery of over 500,000 marketing pieces for

various cross-sell and retention campaigns across multiple channels.

. Responsible for creation and implementation of assigned marketing

plans, their ROI and P&L and reporting results to senior management

. Created and managed cross-sell and retention campaigns to existing

customers for DDA, TDA, CD, Debit Card, Credit Card & Home Mortgage

Products

. Created and managed direct mail, internet, call center and email

customer promotions to increase cross-sell and retention revenue in

all retail banking product lines

. Responsible for vendor management and creative direction of third

party vendors regarding HSBC compliant collateral for cross-sell and

retention campaigns

. Created and managed 400,000+ DDA & TDA statement communications on a

monthly basis

. Responsible for competitor market research regarding direct mail

campaigns, product offerings to existing customers and promotions

within statement communications and reporting findings to senior

management

. Customer Development liaison between internal HSBC legal, compliance

and security departments regarding all customer related collateral.

. Responsible for internal partnership building with various internal

HSBC strategic partners

. Responsible for creating and managing customer and employee incentive

structures within the HSBC Inbound Customer Relationship Center

Coldwell Banker Commercial Meridian, Buffalo, NY

2001- 2006

Director of Marketing and Market Research

Responsible for the marketing of all Coldwell Banker properties, the

Coldwell Banker name, services and performing all marketing research.

Managed company Sales Team and personally closed over $15.6 million in

gross sales.

. Managed all aspects of the internal Sales Team consisting of six Sales

Associates

. Responsible for ROI and P&L over the Marketing Department and Sales

Team

. Responsible for creation and management of yearly marketing programs,

individual property marketing programs, brand management campaigns,

Public Relations announcements and all company advertising

. Responsible for creation and delivery of all marketing materials using

defined data mining within company owned databases over multiple

marketing channels (direct mail, internet, email, print media and call

center campaigns)

. Created and maintained potential and current client database and

managed client touch point calendar

. Responsible for vendor management relating to all Marketing, PR and

company advertising

. Worked as an NYS Licensed real estate agent closing deals equaling

over $15.6 million in gross sales

. Responsible for creating and maintaining property availability

database and comparable sales/lease database for Buffalo, NY & Tampa,

FL markets

. Responsible for content creation, maintenance and upkeep of Coldwell

Banker website and IT systems

. Performed and created all client and company marketing updates,

marketing research, request for proposals and reported on monthly,

quarterly and yearly basis to clients and senior management

. Maintained and networked with BERC, BNE, ECIDA, AIDA, and Empire State

Development.

. Corporate liaison for all Development companies and Coldwell Banker

Commercial Meridian clients

Simultaneous Experience During Undergraduate Degree Program

Thomas Irwin Associates, Lackawanna, NY 2000 - 2001

Marketing Assistant

Responsible for marketing, business development and research of new and

existing markets for clients in the high precision tactical rifle, tire

mold manufacturing and aerospace and defense industries. Organized and

initiated domestic and foreign sales contact calls. Used problem solving

tools, collected data and organized it into process flow charts, cause and

effect diagrams, and SPC charts for Six Sigma programs.

Mercy Flight of Western New York, Buffalo NY 1999 - 2000

Marketing Intern

Assisted in the writing and presentation of the Bell Atlantic Foundation

and Oshiea Foundation grant proposals. Coordinated various community

events with the Buffalo Bills, Buffalo Sabres, Buffalo Bisons, Buffalo

Bandits, Six Flags Amusement Park and South Towns Auto-Buffs car shows for

charity landings and membership discounts. Conducted a variety of

marketing research and direct mail marketing for the Mercy Flight

Membership program.

Now-Tech Industries, Lackawanna N.Y. 1996 - 1999

Machine Repair Technician

Responsible for the repair, coolant composition, hydraulic oil systems and

general maintenance for all shop machines. Repaired CNC, CAD/CAM lathes,

and mills pneumatic systems & general building maintenance

Computer Skills

. Microsoft Word, Excel, Access, PowerPoint, DS for Windows, SPSS,

Visio, Page Net-Pro, Adobe Acrobat Writer, ACT!, Loopnet, LanData,

Haines, CBNet, Crestedg, Comperemedia, APT, OMNI, DPAM, PIE, Anacomp &

Cognos

. In-depth understanding of Internet search engines, the Web and SEO and

SEM marketing

Contact this candidate