Sales Marketing

BECKY COOK

*** ****** ****●WEST NEWTON, PA

15089●412-***-****● *****.****@*****.***

●WWW.LINKEDIN.COM/IN/BECKCOOK

Professional Experience

CWI, Inc., West Newton, PA

CWI, Inc. creates and manages end to end integrated marketing plans, brand building, data driven

strategic event production, and operational project management.

Marketing Communications Contractor, 2008 Present

I develop, execute, and manage high impact experiential marketing strategies resulting in lead

generating opportunities, ROI/ROO validation, and attract decision makers for both B2B and B2C

clients.

• Seegrid Corporation, robotic technology, Jan 2010 – Present: Create and manage a

marketing strategy that has a YTD yield of >1300 leads and ~1.2M in opportunity. Delivered

via events, media buyer and impression analyst, channel marketing program development,

collateral creation, marketing style guide creation, analytic measurement and reporting,

$500K budget management, and customer/sales/marketing liaison

• Jan & Co Salon, hair salon, Dec 2008 – Present: Create and manage customer

appreciation/feel good events, email marketing, social media, and branding; increased market

share 5% last 6 quarters

• HQ132, restaurant/tavern, March 2009 – Present: Create and manage on site promotional

events, email marketing, print ads, social media marketing, branding, and website content

Vocollect, Inc., Pittsburgh, PA

Vocollect, Inc. is the number one provider of voice solutions for mobile workers worldwide, helping

customers achieve a higher level of business performance through the use of voice.

Senior Marketing Events Specialist, 2005 2008

I defined, planned, executed, and measured marketing events to drive demand in support of the sales

pipeline. I was the overall owner and project manager of all corporate, internal, and customer advisory

meetings.

• Validated, created, managed, and attended 100+ lead generating marketing events and

deliverables for supply chain industry technology, end to end, on time and within budget

• Generated > $400M in leads for Vocollect direct and channel sales pipeline

• Exceeded team quota for 7/8 last quarter’s tracked

• Annually delivered > 50% of corporate (direct) leads through marketing events

• Conducted quantitative and qualitative market analysis via Salesforce CRM which delivered

data driven lead generating marketing campaigns and events

• Developed and managed a 6 person software demo program which related the Vocollect value

proposition to complex business needs at field facing marketing events and sales calls

• Established and facilitated a marketing events C level customer/partner speaker’s bureau,

conveying unbiased values of Vocollect offerings to perspective customers at field facing

events

• Managed > $700K annual marketing events budget and capital asset contracts, consistently

driving revenue and controlling expenses

• Developed and managed 6 $100K bi annual internal sales recognition events and the $300K

2008 global conference end to end on time and within budget

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Becky Cook

Martin Appraisals and Real Estate, Latrobe, PA

Martin Appraisals and Real Estate is a full service real estate brokerage focused on serving residential

and commercial clients.

Real Estate Sales and Appraisals, 1993 Present

I locate and appraise undeveloped areas for building sites to generate the highest ROI, utilizing

evaluations of area market conditions. Study property listings, and convert prospects to closed sales.

Prepare contracts, manage negotiations, mediate conflict, and resolutions.

• Sold >$10M in raw land and residential developments

Cook Exterminating, North Huntingdon, PA

Cook Exterminating provided the Pittsburgh area with quality pest control services for 15 years. Cook

Exterminating was family owned and took pride in its collaborative customer relationships and

keeping your home or business pest free using the safest methods available.

Marketing/Customer Relationship Manager, 1990 2005

I created and managed the overall marketing strategy and budget that drove revenue, grew business,

and increased/retained the customer base. I was responsible for managing all customer contracts and

marketing projects.

• Generated >$5.5M in leads with over 550 B2B marketing events and trade shows

• Generated >$600K leads via 60+ successful joint marketing road shows with industry

suppliers MDF

• Created and implemented 30 direct mail campaigns, generating >4500 pipeline opportunities

• Cultivated and maintained successful customer relationships with >30 key B2B accounts

• Facilitated a 99% customer retention and warranty renewal rate annually with a

comprehensive customer focused satisfaction training program

• Conducted CRM surveys and utilized industry trend analysis to identify growth opportunities

and gaps for rolling marketing plan

• Increased field sales 10% annually with the development of sales tools defining value

• Projected and managed a $100K annual marketing budget and a 2 person team

• Sold mature (1000+ customers) renewable install base to national franchise in 2005

Education

Bachelor of Arts, Business Marketing Specialization

Seton Hill University, Adult Degree Program Greensburg, PA

Expected graduation 2011

Consultative Selling Training, 2010

Certified Trade Show Marketer (CTSM), 2006 current

Curriculum completed 28 seminars/42 classroom hours

Vocollect, Inc. Pre Sales Training, Vocollect Technical Training, and Vocollect Product

Demo Training, 2005 2008

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Real Estate Institute, Pittsburgh, PA, 1993 current

Real estate and appraisal licensing and continuing education courses

Pennsylvania Department of Agriculture, 1990 2004

Safety and best practices training, product labeling, and product use regulations

Notable Affiliations

MPI Meeting Professionals International

2008, 2010

Autism Society of America, Allegheny & Westmoreland County Chapters

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