Marketing Customer Service

Mark A. McVey

** *. **** ****** ( BELLEAIR, FL 33756

abjjhp@r.postjobfree.com 727-***-****

www.mcvey-creative.com

V.P. Marketing, Director of Marketing

MARKETING ( ADVERTISING ( BRANDING ( COMMUNICATIONS

Highly creative, driven, and results-oriented marketing and advertising

executive with extensive and successful experience in entrepreneurial,

start-up, day-to-day operations, and growth environments. Unique and

effective combination of creative vision, technical expertise, and business

acumen; creating and implementing award-winning advertising, marketing,

branding and corporate communications for a multitude of Fortune 500 firms.

Complete command of the creative process; developing a wide variety of

marketing tools. Hands-on approach creating comprehensive marketing and

advertising campaigns, leading to time and cost savings through intimate

knowledge of the advertising industry. Proven track record of bringing in

projects on schedule and within budget, saving substantial time and money

while increasing the bottom-line. Willingly available for position-related

travel and relocation.

CORE COMPETENCIES

MARKETING CAMPAIGNS Internet Marketing Graphic Design

Advertising Campaigns Multimedia Development Television Production

Corporate Image Brand Creation E-mail Marketing

Campaigns

PROFESSIONAL EXPERIENCE

MCVEY CREATIVE GROUP - CLEARWATER, FL

1986 - PRESENT

President / CEO

Established and grew full-service, award-winning advertising and marketing

agency with leading-edge television, audio, graphic design, and internet

development facilities in house. Serve as President, Creative Director, and

Executive Producer with responsibility for profit and loss, $2.8 million

budget, accounts payable and receivable, and supervisor of 28 employees.

Create advertising plans, marketing plans, company brands, and corporate

communications. Deal extensively with clients, vendors, multinational

corporations, and Fortune 500 companies. Oversee day-to-day operations of

multiple departments.

Key Achievements:

> Successfully created, built, and managed, market Top 10 advertising

and marketing agency with over $8.1 million in annual revenues.

> Effectively created and implemented award winning advertising and

marketing campaigns for numerous Fortune 500 companies as well as

small- to medium-sized businesses. Clients include: Sanex, WTA Tour

(Women's Tennis Association), Firestone, Honeywell, Varian Medical

Systems, Asante' Technologies, Dixon-Ticonderoga, Hallmark, Home

Shopping Network, R.P. Scherer, Carlton Fields, Western Auto, Mobil

Oil, Franklin-Templeton Funds, and Tropicana.

Mark A. McVey ( Page 2

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> Established McVey Interactive, a full-service internet and multimedia

development company, in 1997 to stay in the vanguard of leading-edge

technologies. Specialize in high-end, feature-rich websites

incorporating animation, audio, video, interactive functionality, and

corporate branding.

> Won numerous local, regional, and national awards from the American

Advertising Federation, ITVA Golden Reel Awards, and The PRISM Awards.

Ooh-Ga-Boo-Ga Island Traders, Inc. - Portland, OR

2007 - Present

President / CEO/Chief Ooh-Ga-Boo-Ga

Created, developed and launched lifestyle brand, products and on-retail

store. Ooh-Ga-Boo-Ga Island Traders is an island-themed lifestyle brand,

inspired by the tropics of the South Seas, featuring high-quality tropical

clothing, home furnishings, bath, body and spa products, Kona coffee, surf

gear and much more. Serve as President, Creative Director, Buyer, and Web

Master. Responsible for advertising and marketing, profit and loss,

accounts payable and receivables, customer service and order fulfillment.

Created business plans, marketing plans, company brands, and web-based

commerce platform. Deal extensively with law firm, vendors and

manufacturers. Oversee day-to-day operations of multiple departments.

Key Achievements:

> Successfully created, designed, built, launched and managed leading-

edge e-commerce web site with large database and content management

systems. Featured article on Linux.com.

> Established key relationships with top line manufacturers including:

Reyn Spooner, Tori Richards, Rusty Surf Boards, Malie Kauai and

Hawaiian Body Products (Ola Hilo).

> Created and produced line of branded products for Ooh-Ga-Boo-Ga

private label sales and retail distribution.

Education

U.S. Army: Honorably discharged veteran. 300th M.P. Company. Stuttgart

Germany

Advertising, Graphic Design, Film & Video Production ( Kansas City Art

Institute - Kansas City, MO

Advertising, Marketing, Video Production ( Penn Valley Community College -

Kansas City, MO

General Studies ( Longview Community College - Kansas City, MO

General Studies ( Missouri State University - Springfield, MO

Professional Associations

Oregon Entrepreneurs Network

Portland Business Alliance

Lake Oswego Chamber of Commerce

Tampa Bay Advertising Federation

Tampa Bay Chamber of Commerce

St. Petersburg Chamber of Commerce

NATPE (National Association of Television Program Executives)

Mark A. McVey ( Page 3

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Notable Production Credits

Motion Pictures:

. Jazz Guitarist Role, "Mr. And Mrs. Bridge," Featuring Paul

Newman and Joanne Woodward

. Screenwriter, "Shallow Waters"

Television:

. Feature Story as Producer Who Discovered Nick Carter of the

Backstreet Boys, VH-1's "Before They Were Rock Stars"

. Director, "Super Bowl XXV 'Teleclinic'"

. Producer/Creator, Beauty Logics Skin Care System, Vitology

Nutritional Supplements, and Mediterranean Diet, "Home Shopping

Network"

. Producer, "Ticket for the Future," Featuring Nick Carter

. Producer/Director, Pilot Episode, "The Rock Shoppe"

. Producer/Director, "It's About Time," Super Bowl Commercial for

Varian Medical Systems

. Producer/Writer/Creator, "The Tube Bar," Internet Cartoon

Series

. Producer/Creator/Writer, "Quest for Freedom," 3d animated

motion picture for American Animation Studios.

Publications, Awards, Misc.

* Published Author and Contributing Writer for "World Publications".

* Media Publications Include "Maddux Report," "St. Petersburg Times,"

"Tampa Tribune," "The Tampa Bay Business Journal," "Portland Business

Journal,"and "Space News." "Linux.com"

* Recipient of Numerous Professional Awards:

. Malcolm Baldridge Award for Honeywell Space Systems Group

. 3 National Addy Awards

. 2 PRISM Awards

. Bronze Quill Award

. Recognized as one of the top 20 advertising and marketing firms

in Portland Business Journal 2004 - 2008, Tampa Bay Business Journal

2000 - 2003

. Owner of three trademarks with U.S. Patent and Trademark Office

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