Background

A broad-based marketing communications and graphic design background

including the production and project management of printed and online

marcom-related products and events, maintaining branding and visual

standards for global advertising programs, managing PR contractors;

collateral creation and development; product launches, and tradeshow

management. Hands-on creative and production for datasheets,

advertisements, PR photographs, tradeshow visuals, collateral, brochures,

fact sheets, annual reports, and forms. This required the ability to

successfully communicate with all levels of internal personnel as well as

external vendors in addition to being able to manage multiple changing

deadlines for these projects.

Experience

Device Pack, Fremont, CA Customer Prospecting 4/09 to 6/09

Part-time contract. Sourced qualified medical device manufacturers

and high-level decision makers within those companies for potential

sales. Create spreadsheets, mail merge labels of contacts and send cards.

These activities resulted in several immediate new clients.

Reed Business Information, In-Stat, San Jose, CA Senior Production

Editor 4/07 to 1/09

Microprocessor Report weekly newsletter. Worked closely with internal

editors, analysts, and contract authors for article content coordination,

copy edit, layout, creation of technical diagrams and graphics, as well

as HTML for the website. Successfully coordinated the production of

weekly issues of MPR with three ongoing issues on a rolling schedule.

This required exceptional attention to detail and the ability to track

and progress ongoing articles with internal and external authors,

ensuring compliance to visual standards ?to website. Compiled monthly

articles into a printed format for print subscribers. Assisted with the

coordination of MPF2008 forum held in Tokyo, requiring constant

communication with the global presenters to ensure they were well

informed of the progress and activities for the conference. Software

utilized: MS Office, Quark Xpress, Adobe InDesign, Illustrator,

Photoshop, Fetch, HTML editor, and proprietary posting and e-commerce

software.

Sipex Corporation, Milpitas, CA MarCom Manager 2/06 to 9/06

Managed MarCom department consisting of three direct reports (MarCom

assistant, two technical writers). Primary functions included development

and management of product launch components, development and editing of

press releases, development of corporate visual standards, redesign and

development of content for website, management of remote web personnel,

development, and creation of product launch and sales collateral.

CXR/Larus Corporation, San Jose, CA MarCom Specialist 1/05 to

7/05

Contract position to implement MarCom program. Primary functions

included complete tradeshow implementation for four events: planning,

booth install/dismantle, booth staffing, and in-booth interaction with

technical conference attendees, Creation of lead generation/fulfillment

program, advertising program, product collateral photography, layout and

printing, ensuring adherence to visual and content standards.

Micrel, Inc., San Jose, CA MarCom Manager 9/97 to 9/04

Managed MarCom department consisting of four direct reports.

Responsibility for management of multimillion dollar budget, advertising,

product public relations, tradeshows, technical publications, website

personnel, domestic and European PR firms, and fulfillment vendor.

Negotiating, structuring, implementing, and managing cost-effective media

buys, creative and graphic production, and placement of global online and

advertising. Global corporate and product PR program coordination.

Implementation of tradeshow exhibit program: planning, booth installation

and dismantle, coordinated booth staffing and participated in booth

interaction with technical conference attendees. Supported product

marketing managers for product launch components including creation of PR

photographs, tradeshow posters, advertising, and marketing collateral.

Sourced/selected promotional products and giveaways. Development and

management of lead fulfillment system for global sales and channel

partners. Project management of Annual Report: Worked cross-functionally

with various internal departments to ensure quality and corporate

requirements were met; direct responsibility for photography, layout and

proofreading. Worked closely with internal and external channel marketing

and partners to ensure consistent messaging for sales and advertising

programs. Coordinated with product marketing to ensure new product launch

components progressed on schedule. Due to the working relationship with

product marketing, developed fluency with electronics industry technical

terms and ideas, enabling the ability to effectively communicate with

internal technical staff, external editors and tradeshow attendees. This

position required the ability to successfully edit product launch

components and provide consistent and accurate messaging across sales

collateral, advertising and technical publications.

Elcon Products International Company, Fremont, CA Publications

Coordinator 10/94 to 9/97

Worldwide advertising: media negotiation, ad design production and

placement, lead tracking and qualification. Created collateral and

selected of print vendors. Supervision of in-house literature: inventory

maintenance, fulfillment to individual inquiries and worldwide field

sales. Product photography. Tradeshow coordination: reservations, travel,

install/dismantle, booth staffing and interaction with technical show

attendees. Production of monthly employee newsletter including: layout,

design, writing, editing and photography.

Raytheon Semiconductor, Mountain View, CA Graphics Specialist 1/88 to

10/94

Hired as Marketing Assistant supporting public relations, advertising,

graphic design and marketing communication activities. Promoted to

Graphics Specialist after first year. Coordinated the production and

selection of print vendors for marketing collateral. Ensured corporate

visual standards compliance, maintenance of marketing and business

confidentiality. Budget management and negotiation of service contracts

and print services for collateral, trade shows and corporate events.

Design, editing and photography of employee, sales, and marketing

newsletters. Production, scheduling, print purchasing, coordination of

product launches. Managed collateral fulfillment system with external

vendor. Tradeshows: design and production of exhibit graphics,

install/dismantle, interact with show attendees. Provided administrative

support for MarCom department.

Western Metals & Steel (a division of Levin Metals Corporation), Office

Manager 6/84 to 1/88

Interfaced with customers for purchases and product information,

processed daily cash and credit transactions, input sales information

into corporate database.

Reliance Metalcenter, Accounting Clerk 8/83 to 6/84

Western Temporary Agency, General Office 4/83 to 8/83

The Salvation Army, Secretary to Assistant Pastor 10/82 to 4/83

Olan Mills Portrait Studio, Receptionist 5/81 to 10/82

Education

Ohlone College: continuation of graphic design coursework, 2000-2001

Foothill College: art history/graphic arts studies 1997-1998

San Jose State University: marcom certificate program, 1994

Software

. Microsoft Office-Word, Excel, PowerPoint

. Adobe Creative Suite-Illustrator, Photoshop, InDesign

. Quark Express

. Fetch FTP

. Basic HTML

. Mac and Windows Platforms

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