Sales Marketing

Cheryl A. Baxter

*** **** ****** ( Fenton, MI ***30 810-***-**** (

abjiif@r.postjobfree.com

Qualifications

< Nineteen years' project management experience: internet marketing and

research, membership management, sales, marketing and sales materials,

event planning, financial analysis, planning, web site maintenance, and

more.

< Sixteen+ years' writing and editing experience: sales, marketing, public

relations, and advertising publications and direct mail including

concept, creative, graphic design, writing, editing, and production.

< Creative, self-starter with excellent computer, organizational, time

management and customer service skills.

Skills and Accomplishments

Project management experience includes non-profit, health care, and

financial services.

< Management and Sales

< FACVB Membership Department: 3+ years' experience managing databases

and web sites, communication and follow-up with members, research and

implementation of new income programs (pay-to-play), process and

procedures for invoicing, dues collection, marketing materials, new

program development, working with vendors, and more. Results:

collection of $4,000+ in past due membership dues, development of

prospect databases and direct mail with 3%+ response rate, over 70 new

members, increased sponsorships, creation and coordination of Holiday

Cuisine Showcase and Wine Tasting, web site and database improvements,

analysis and reconciliation of 2004-2006 dues, new monthly e-

newsletter and annual interactive Membership Directory, and more.

< PTO President at Tomek-Eastern Elementary School, Fenton Public

Schools: Increased recruitment of new PTO officers and committee

heads, new children's and family programs, and more.

< Comerica Bank's Rich Rewards Club: 5 years' experience including

budget, marketing materials, and branch training. Coordination of

projects internally and externally, including contracts, newsletters,

and more.

< Development and Coordination of Marketing, Sales, and Informational

Materials

< FACVB Membership Department: Design, layout, and copywriting:

quarterly newsletters, monthly e-newsletters, web site, new

Hospitality Awards and New Member Benefits brochures, prospect,

renewal, and welcome letters and kits, direct mail, annual reports,

and all event materials. Coordination of Official Visitor Guide

(produced twice a year) and creation of distribution list/database.

Creation of famous event gift bags.

< PTO: Created and implemented new parent materials and handbook,

student directory procedures, coordination and production, new sign-up

materials for Open Houses, monthly meeting agendas, and more.

< Baxter's Writing & Consulting: Annual report and newsletter articles,

Detroit CDC materials, Energy Assistance Guide, ghost writing trade

publication articles, direct mail and marketing campaigns. Clients:

Comerica Bank, Comerica Inc. (Marketing and Public Relations),

Comerica Bank-Texas, Comerica Bank Installment Lending, NBD, Standard

Federal Bank, The State Bank, Metro Sanitation, Credit Union One,

WARM, United Way, Hurley Medical Center, and Beaumont Hospital.

< Comerica: Reduced Yellow Pages budget by 50% in two years; received

special recognition award. Supermarket branch marketing and financial

services catalog, with procedures and training video; earned special

recognition award. Deposit and investment campaigns and new biweekly

product development including forms, systems and training; received

special recognition award. Research on database and relationship

marketing.

< Special Events Coordination

< FACVB Membership Department

< 2007-2009 FACVB Annual Meeting and Market Place Lunch: Implemented

new Market Place Luncheon. Responsible for all event coordination

and marketing materials, including script.

< 2006-2008 Holiday Party: Successfully developed and implemented new

Holiday Cuisine Showcase concept. Responsible for event

coordination, script, and all marketing and promotional materials.

In 2007, expanded the Showcase to include a wine tasting that has

been extremely successful and popular.

< 2006-2008 Genesee County Hospitality Awards: Responsible for all

event coordination, and marketing materials including script.

Developed PowerPoint presentations that highlighted participants,

sponsors, and the area. Successfully implemented new sponsorships,

simplified the billing policy, and more.

< PTO: Developed/added new programs to increase parent and student

involvement including: Pumpkins & Poems, Kindergarten Parent Donuts &

Coffee mornings, Arbor Day Celebration, and more.

< Comerica: Development, planning and implementation for multiple branch

grand openings and reopenings over a 1 year period including

invitations, mailing lists, special prize drawings, RSVP's, security,

food, decorations, and more. Departmental sponsorships with the Big

Apple Circus and Detroit Pistons, including radio spots.

< Budgeting, Financial Analysis and Planning

< FACVB Membership Department: Resolved significant invoicing and

collection issues, created a year by year membership dues comparison

plus current year forecast, assisted in annual plan, event

profitability, and more.

< PTO: Annual budgets, increased participation and income with VG's

receipts and Box Tops, analysis/recommendation on income generators,

and more.

< Comerica: Coordinated annual planning process and departmental budget

for Revolving Credit, Installment Lending, Indirect Credit, and Retail

Marketing Departments, maintained budgets for marketing and retention

programs, income forecasts, financial model development, cost

accounting, and marketing plans and calendars.

< Web Sites, Internet Marketing, Research and Content

< FACVB Membership Department: Maintained FACVB web site and business

listings in geneseefun.com. Conducted extensive CVB web site research

on marketing materials, member programs, sales techniques, events,

pricing, and more.

< PTO: Extensive research on parent-teacher organizations, program

profitability, events, increasing parental involvement, and more.

< Baxter's Writing & Consulting: Health care research and

recommendations on structure and content, financial services research

on marketing programs and products, newsletter and sales material

development and content.

Work Experience

Flint Area Convention & Visitors Bureau, January 2006 to February 2009

< Membership Services, Membership Department, January 2006 to October

2007.

< Membership Directory, Membership Department, November 2007 to

February 2009.

The Garden Lady

< Owner, garden restoration and maintenance. June 2005-June 2006.

Fenton Area Public Schools

< Substitute Teacher for Elementary Schools, October 2001 to June 2004.

< Tomek-Eastern Elementary PTO Grounds Chairperson for 2 years, PTO

President for 2 years.

Baxter's Writing & Consulting, January 1997 to December 2004

< Owner, freelance writing, marketing and consulting services.

Comerica Bank, Detroit, Michigan, October 1984 to January 1997

< Associate/Segment Manager-Assistant Vice President, Retail

Marketing, June 1992 - January 1997.

< Officer/Manager, Financial Analysis, Reporting and Planning,

Installment Lending, May 1988 - May 1992.

< Associate/Analyst/Senior Analyst, Management Accounting, Revolving

Credit, October 1984 - April 1998.

Education/Affiliations

< Seminars

< Hospitality Training developed by Travel Michigan; July 2008.

< "How to Build a Successful Website," "How to Design Eye-Catching

Brochures, Newsletters, Ads, and Reports," CareerTrack.

< DMAD Advanced Direct Marketing Seminar Series.

< Education

< Master of Business Administration, Central Michigan University, August

1984.

< Bachelor of Arts in English/Pre-Law, Michigan State University, June

1981.

Computer Skills

< Adobe In-Design, Photoshop, and Acrobat Pro 9, PageMaker and QuarkXPress.

Web and internet software: Dreamweaver, Customer Beach, geneseefun.com,

Joomla, Nvu and FTP Commander. Microsoft Word, Outlook, Excel,

PowerPoint, and Publisher, WordPerfect, Quicken.

Contact this candidate