Bill Howard, CMP

**** ***** ****** **.

Denver, NC 28037

704-***-**** (H) 704-***-**** (M)

Email: abjhl2@r.postjobfree.com

Business Experience

Blue Ridge Companies High Point, NC 27265

Director of Sales and Marketing-BIC January 26, 2009 to Oct. 2009

Conducted seminars and training sessions for sales consultants in order to improve

sales techniques.

Coach, educate and motivate 10 employees, scheduled work hours, resolved

conflicts, determined salaries.

Restructured and improved sales training program which in turn produced sales

exceeding revenue projections by 25% through first half of FY09 during recession.

Maintained expense management of sales and marketing budgets.

Developed minimum performance standards and sales goal initiatives for sales

team.

Developed marketing plans and coordinated with marketing agency. Laid off in Oct.

2009.

Mattamy Homes Charlotte, NC 28273

Vice President of Sales & Marketing-BIC July 29, 2008 to Oct. 30, 3008

Coached, educated and motivated a team of 19 sales counselors, 1 Marketing

Coordinator and 1 Closing Coordinator.

Designed, produced and implemented sales training course.

Developed marketing initiatives, sales plans designed to promote sales and

distribution of product.

Expense management of 1,000,000 sales & marketing budget.

Recruited, hired and field trained 10 new Sales Counselors within 3 month period.

Developed and provided competitive, marketing and budgeting reports as needed.

Laid off from position in Oct. 2008 due to elimination of the position in all U.S.

divisions across the country.

Portrait Homes/Pasquinelli Greensboro, NC 27407

Director of Sales & Marketing January 2, 2008 to July 28, 2008

Developed, coached and motivated staff of 18 Sales Consultants, 1 Sales Manager,

1 Marketing Coordinator and 1 Closing Coordinator

Responsible for total revenue production of 48.6M

Exceeded sales plan for 2nd quarter of 2008 by 50%.

Planned and implemented all sales training to ensure all sales channels worked to

ultimate capacity.

Managed the creation and development of a consistent portfolio of marketing

collateral and sales tools from concept to finished product for each product/series.

Won award from National Association of Homebuilders for best advertising

campaign.

Originated and implemented buyer program that resulted in qualified leads providing

a 500% improvement in leads in just 4 months. As a result of this success, the

program was implemented in other divisions across the country.

Managed multi-projects, department budgets and prioritized to meet committed time

lines.

Left company prior to eminent workforce reduction as told to me by Regional

Manager.

Biltmore Asheville, NC 28803

Director of Residential Sales Oct 2, 2006 to Nov. 7, 2007

Directed activities of residential sales of homesites and homes in all company

developments leading to over 75M in revenue.

Wrote, designed and produced sales training manuals and implemented ongoing

training program.

Formulated company policies and procedures and developed plans and budgets.

Coached, educated and motivated 12 sales counselors and numerous sales support

personnel.

Recruited, hired and trained Internet Sales Concierge, a new position I created

which the company still uses today.

Served as chief director of focus group committees with customers and Realtors on

special community studies.

Laid off in November, 2007 due to recession workforce reduction.

Portrait Homes/Pasquinelli Greensboro, NC

Director of Sales & Marketing May 4, 2005 to August 31, 2006

Oversaw total operation sales & marketing of townhomes and single family homes in

8 communities . Included a staff of 17 which included 13 sales consultants, 2 Area

Sales Mgr's, Marketing and Closing Coordinators.

Developed closing meeting format with lenders to ensure accurate financing

information. Had highest closing month in Division history in June, 2005 as a result.

Coached, trained and motivated 2 Area Sales Mgr's in motivation techniques and

marketing plans to improve sales. Subsequently posted highest sales month on

record for the division with 45 in June, 2005.

Refined and developed policies and procedures to reduce the deluge of change

orders and special price request processed in the division by 50%.

Trained Area Sales Mgr's in conducting planned business meetings, performance

management, inspecting our expects and goal setting.

As of August, 2006, division was 115% of budget in sales and 101% of budget in

closings for the year. This division had not made goal in either category on a

consistent basis prior to my arrival in 2005.

Beazer Homes Charlotte, NC 28203

Vice President of Operations-Charlotte East/Triad January, 1997 to March, 2005

Promoted 1/8/04 from VP of Sales. Oversaw total operation of parts of Charlotte

Division and Greensboro/Winston Salem totaling 13 communities, 10 project

superintendents, 18 Sales Counselors, 1 Sales Manager and numerous

administrative personnel.

2nd quarter FY04, sales were 137% of budget; closings were 176% of budget.

Cancellation rate dropped from previous high of 35% to 26.5%. As a result of this

success I was charged with 3 additional communities removed from another division

which wasn't performing as well.

Supervised, trained and hired 3 Area Sales Managers.

Closed 86.1M in sales (620) homes in FY 2001.

Closed 80.6M in sales (605) in FY 2002.

Closed 136.2M in sales (1020) in FY 2003.

Spearheaded Beazer's move into the Latino market; hired and trained Latino Sales

Counselor who became SMC's Rookie of the Year in 2002 with 3.5M in sales in just

8 months.

Oversaw record setting closing month in Sept. 2002 of 101 closings for the

Charlotte Division.

Increased average homesite premiums by 62% in managed communities.

Consistently maintained highest NRS customer survey scores in Beazer

organization.

As a Sales Consultant, consistently a top producer for the company. Closed 8M in

1999, 4.8M in 1998 and 4M in 1997.

Education and Training

Queens College-Institute of Life Long Learning Charlotte, NC

Graduated

Real Estate Brokers Licensing –Hold NC/SC Brokers License-94038

Real Estate Brokerage Operations, Finance, Law

Carolina School/Broadcasting

Graduated

Specialized in sales, marketing and announcing

Olympic High School

graduated Diploma

Other

Management Training, Organizational Development Associates-(ODA); controlling

excellence series, Martin Friedland, 2003

Top Gun Sales Management Training, Tom Richey Resources, Houston, Texas,

2004

Hold Certified Marketing Professional (CMP) designation from National Association

of Homebuilders SMC. MIRM Candidate.

Eagle Scout, God & County, Order of the Arrow

References: Available upon request

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