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Sales Design

Location:
Bowling Green, KY, 42103
Posted:
October 07, 2010

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Resume:

Adam Kelly

*** ********* ***** *** ** . Bowling Green, KY 42103

720-***-**** . abjhct@r.postjobfree.com

Art Director

Exceptional creative ability, eye for detail, and artistic talent leveraged

to deliver innovative marketing, print and packaging design, and logo /

brand development projects

History of success directing and coordinating broad range of design

projects, from conception and budget management through final approval and

launch. Collaborate with cross-functional teams and clients to manage large-

scale projects simultaneously with multiple vendors while meeting all

milestones, deadlines, and budget requirements. Recognized for engaging and

positive attitude, sense of humor in fast-paced environments, and

willingness to exceed job requirements.

~ Areas of Emphasis ~

Full Life Cycle Project Management Marketing and Product Launch

Art and Photography Direction Materials

Budget Execution and Cost Control Catalogs / Brochures / Direct Mail

Leading-edge Graphic Design Point-of-Purchase Displays and

Custom Packaging Graphics and Logos Signage

Staff and Vendor Communications

Client and Customer Relationships

Professional Experience

Art Director, 5/2006 to Present

Fruit of the Loom - Bowling Green, KY

Direct and participate in development and design of packaging and print

materials for Men's and Boy's underwear for national and international

retail markets.

Manage full project lifecycle to include concepts, budget administration,

photography direction, art revisions, routing processes, and proof

approval. Coordinate photo shoots, including photographer, location, and

model selection as well as outside vendor management. Oversee and assist in

creating custom packaging graphics, logos, and POP for private label

specialty programs, such as Wal-Mart, JC Penney, Old Navy, Target, and Big

Lots. Lead redesign of basics and mid-fashion packaging, POP development,

in-store signage, and marketing support materials. Developed packaging and

POP for RUGGED program in U.S. and Canada.

o Generated significant client commitment by producing maximum results

within exceptionally short timelines.

o Introduced creative, cost-effective solutions to complete all photo

shoots under budget.

o Worked with international marketing and sales, sourcing, and

packaging development teams to launch and design new packaging for

Fruit of the Loom Asia and India.

Graphic Designer, 8/2005 to 4/2006

Summit Sportswear - Centennial, CO

Expertly designed custom screen printing and embroidery graphics for

colleges and universities, high schools, middle schools, and various

corporate clients.

Worked closely with clients to design specific custom art for a wide

variety of garments. Updated client logos and brand identity. Created

visually appealing marketing materials including catalogs, direct mail,

sample apparel graphics, and customer order forms.

o Proactively managed customer relationships throughout art concept

stage to secure client approval of finished samples.

Production Artist, 5/2004 to 8/2005

Ouray Sportswear - Englewood, CO

Designed broad range of collegiate, resort, retail, and corporate graphics

for screen printing and embroidery.

Responsible for multiple revision processes, pre-press preparation, logo

reconstruction, and final film approval. Manipulated existing graphics to

meet customer needs and requirements. Created marketing materials and

large, annual graphics catalog for use by external sales force.

o Demonstrated productivity and efficiency resulting in selection to

participate in creative projects with company's leading artists.

Graphic Designer, 10/2001 to 7/2003

Shur-Line, A Division of Newell Rubbermaid - St. Francis, WI

Participated in development of packaging and graphic design for leading

companies including Rubbermaid, Wal-Mart, The Home Depot, Lowes, Sears, Do

It Best, and Ace Hardware.

Managed projects and oversaw development of packaging and print design.

Provided art direction, led vendor communications, and directed photo

shoots, including set coordination and models. Designed ads for trade

magazines, logo concepts, retailer point-of-purchase displays and signage,

brochures, direct mail, sales support materials, tradeshow displays and

banners, promotional and new product launch materials, and recruitment

posters and flyers.

o Developed, designed, and managed paint applicator repackaging for

300+ items.

o Created new Rubbermaid paint applicator packaging, point-of-purchase

displays, signage, and support materials exclusively for Wal-Mart

retail stores.

o Worked numerous additional hours to ensure on-time launch of high-

profile programs.

Educational Background

Bachelor of Fine Arts in Graphic Design, 2001

University of Wisconsin - Milwaukee

Technical Proficiency

Environments: Mac OS X (expert), Windows (moderate)

Tools: QuarkXPress; Adobe CS4 (InDesign, Illustrator,

Photoshop), Microsoft Word, Excel, Lotus Notes



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